Digital Business Management and Emerging Technologies - A Case Study on Screw Fix

This presentation explores the digital business strategies and competitive models used by Screw Fix, a leading retailer of tools and hardware products. It provides insights on the company's e-CRM, social network channels, and cyber security measures. The presentation also covers digital marketing options and web market intelligence platforms. The report concludes with recommendations for the further smooth functioning of the business.

Digital Business
Management and
Emerging
Technologies

INTRODUCTION
 Digital business management is the criteria of applying digital technologies in the business to
reinvent and innovate the business models and give business a transformation and also to the
customer experiences by modifying the products and services of the company.
 Going digital in the era of internet is important for business to grow as it provides with the new
offers to the company and customers to connect in the different ways, it provides with the
opportunities of collaborations, conducting higher business activities and to build up the
connections in between the people.
 The further report based on one of the biggest retailer of tools, accessories and hardware products
the “Screw fix” will be quoting about digital marketing models used by the business and the
competitive strategy of the business.
 The report will also be showing digital marketing strategies, company's e-CRM and social
network channels will be shown and cyber security measures will be quoted of the company.

Screw Fix
 The screw fix a part of the kingfisher plc, is one of the largest multi retailer of
accessories, trade tools and the hardware products.
 The company was founded in 1979 at wood screw supply company. Company
is acquired by the kingfisher plc, in 1999 and was also listed on the london
stock exchange.
 Organization deals in the screws, power tools, fixing and accessories, etc. and
functions with around 9000 employees. It generates around 1700 million of
revenue.

The e-business model of the company and specific strengths
and weakness of company in the context of “screw fix”
 The firm uses the manufacturer model for the online business
operations of the firm.
 Under this model the company focus on manufacturing the goods and
customers can buy it directly from the online stores of the company.
 The module used by the company is based on the understanding of
customer preferences in a better ways, efficiency and improved
customer services.
 By using the model the company directly catch up with their targeted
customers and is able to sell the products and services directly from the
website of the firm.

Strengths and weakness of the website of “screw
fix”:
 Strengths: The strengths of the website of the firm is content of the website that is posted on it in a
relevant and unique way.
 Weakness: The weakness may come from the poor content on the website.
 Opportunities: Adoption of the new technologies will create more opportunities for the firm.
 Threats: New entrants and their websites may create threats to the firm.

Digital business strategies in the context of “ screw fix”:
 Creation of app: the firm can create its own personal app for the
further advancements in their business and a successful growth
addict app.
 Affiliated partnership: this is a kind of performance marketing.
This marketing strategy exist under the umbrella of the marketing
partnership marketing and is driven by the partnership.

Digital marketing options in the context of “screw fix”:
 Social media marketing: the way consumers are getting reliable on
the social media the same way the use of social media platforms is
increasing day by day.
 Search engine optimization: The term of the marketing goes in
context with the content marketing and this particular marketing is
done by optimizing the content as per the user experience.
 Affiliate marketing: this term is similar to the referral programs. It
involves working in with the individuals or other organizations under
an agreement.

Similar web and the traffic data analysation:
 Similar web is a digital platform that provides with the digital
intelligence for the enterprises customers. This platform provides with
the web analytics of the services and helps the clients to get the
information about the web traffic and performance.
 Traffic data provides with the information and matrix of the business
available on the website and the number of visitors, clicks, users and
the numbers of clicks on the website.

Company’s e-CRM and social network channels linked with the
website:
 The e-CRM of the company is relied on the chat boxes that the
company have in on its website under which the customers get the
instant solutions for the queries.
 Electronic customer relationship management provides with the
technologies like the emails, websites, forums, chat rooms and other
channels of the CRM.
 Social network channels: the company uses the different channels
like Instagram, You-tube, LinkedIn, etc. to grow its presence in the
market and come up with the competitive advantage over the
competitors in the market.

Cyber security measures that company uses in the
context of the “screw fix”:
 The business can use the different measures like train employees as per the
security measures, protection information, networks from cyber-attacks. The
company can make use of firewall security for the connection and many other
things.
 Firm uses the SQL injection to protect the information of their customers and
provide them with the best in class security and services.
 Company also uses the cloud security system to protect the infrastructure of
the company and provide their customers with the best services.

CONCLUSION
 The report based on the online business of the firm “screw fix” have
concluded about the topic of the use of e-business models and
competitive strategies of the business and digital business strategy
and options.
 The report have also concluded about the web market intelligence
platforms and e-CRM and social networks channels of the business.
 The report have also given the recommendations on the
advancements of the company for the further smooth functioning of
the business.

REFERENCES
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 Hanlon, A., 2019. Digital marketing: strategic planning & integration. Sage.
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