Digital Business Management and Emerging Technology - A Case Study on Tesco

Digital Business Management
and Emerging Technology

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
1. Identifying the E business model of TESCO...........................................................................3
2. Analysing the competitive business strategy:..........................................................................4
3. Discussing the digital marketing strategies:............................................................................5
4. Presenting the traffic data in Tesco website:...........................................................................6
5. Identifying the E CRM model:................................................................................................8
6. Cyber security measures in Tesco website:.............................................................................9
CONCLUSION..............................................................................................................................10
REFERENCES................................................................................................................................1

INTRODUCTION
The digital business management helps the firm to simplify various works and manage the
tasks accordingly. The present report is based on Tesco that is largest supermarket in United
Kingdom that sells variety of goods such as clothing, books, electronics, toys and much more.
The study will focus on various digital media strategies that are adopted by the firm and will
provide certain recommendations for future improvement.
Moreover the report will also analyse the firm competitive strategy in relation with its
competitors. Also, customer traffic on the Tesco website will be discussed along with
comparison with one of its competitors. Furthermore, company E CRM model will be
investigated in detail along with certain cyber security issues that need to be considered while
selling the goods online via websites or through special apps.
MAIN BODY
1. Identifying the E business model of TESCO
The main business model that is used by the Tesco is Market portal model that helps in
integrating buyer and suppliers. Moreover, it allows both the business groups to do various
businesses effectively. Also, through use of this model the firm is efficient in handling inventory
and distribution. Through this ecommerce website quoted firm enables the suppliers to know the
relevant information relating to the purchases made by the customer’s on the websites so that
better products can be offered in the future (Albertoni, Elia and Piscitello, 2017). Moreover, E-
business concepts consists the e- business systems, strategies and e -business models. In context
of approaches that are applied by the Tesco are it uses creative content as it tool to show
interesting products along with various features and options. Also, through offering easily mobile
accessible services allowed the firm to stay ahead in the competition. It also uses ecommerce
video for its various products so that customers get the overview of the contents and
specifications and thus individual shopping experience can be enhanced.
Tesco model has gained relative strength against its competitors as it focuses on four major
components (Cagle, Yılmaz and Doğru, 2019). The model brings more feedback from its target
audience so that website can be developed in more efficient manner. Moreover the model is
flexible according to the changing environment condition that will also help to adjust the
components that are set by the quoted firm. However this model is relatively effective for big

supermarkets like Tesco that operates on large scale in United Kingdom but in spite of this it has
certain weakness such as club card feature that captures the customers information on what they
are buying is ineffective as it does not address the question why they are buying. Thus, Tesco
can only evaluate the post purchase behaviour of customers rather than observing the before
purchase captions and opinions of the individual’s (Ares and Varela, 2018). Also, Tesco needs to
carefully analyse the changing behaviour of the customers so that better plan and polices can be
made in the future. Moreover, with the rise of social welfare in the country the quoted firm need
to invest in more activities that are proved to customers in eco -friendly manner. For this purpose
while doing online delivery the firm can use paper bags instead of plastic bags, encourage more
of online payments rather than cash etc. Such activities will not improve the website but will also
enable large customers towards building the good brand image and customer satisfaction so that
better services can be made available in the future. Moreover, Tesco.com should improve its
website by providing certain recommendations that is not only based on past purchases done by
its customers but also according to the current trends and fashion so that better sales can be made
according to all age groups.
2. Analysing the competitive business strategy:
Competitive edge is essential to sustain in business world in the long run. In context of
Tesco it has gained such advantage through selling various products through low cost product
strategy along with offering high quality consumer goods that has led to higher revenues against
some of its biggest rivalries in the UK market. Further, the firm has strong customer base that
allowed the firm to introduce new product line and strategies in spite of entrance of other
multinational companies in the UK market (Dutta and Mandal, 2021). Moreover, competitive
advantage of quoted firm can be linked to value chain approach where in its first component
inbound logistics the firm had maintain the level through considering various choices of
customer in its first place. Also, to stay ahead in competition the firm has launched various
discounts and promotional offers, schemes and reward so that more individuals are happy
shopping with the firm. In the second stage called operations it has ensured that more accurate
ordering systems are been established while in third stage of outbound logistics home delivery of
goods has helped customers to save lot of time. Also, next in service stage it is concerned with
providing additional services along with existing ones and improves various technologies for
further fast processing and delivery system (Isa and et.al. 2021). Thus, through all the effective