Business Plan for Scuba Diving Training Resort with Themed Cafe in Hong Kong

Running Head: BUSINESS PLAN
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Task 4 (Word File)

BUSINESS PLAN
Executive Summary
Scuba diving training resort is an incredible leisure activity that will enable consumers to
explore and experience the view underwater. However, with the accompaniment of
popularity of scuba diving, scuba diving instructions sectors have a high development in the
past decade.
The objective of the report is to provide an elucidated research on the business
opportunity of scuba diving training resort along with a themed café accommodation facilities
in the Hong Kong marker thereby setting up a business to grab the opportunity. Based on this
set up the report explores the different service and product offered by the scuba diving
training resort along with the themes café, such as PADI training courses, open water training
and food service.

BUSINESS PLAN
Table of Contents
1.0 Business Background......................................................................................................3
1.1 Mission.............................................................................................................................3
1.2 Company History..............................................................................................................3
1.3 Business Objectives..........................................................................................................3
1.4 Marketing....................................................................................................................4
1.4.1 Market Research........................................................................................................4
1.4. 2 Marketing Analysis...................................................................................................4
1.5 Marketing Plan............................................................................................................4
1.5.1 Products and Services And Target Market................................................................4
1.5.2 Promotion...................................................................................................................5
1.5.3 Pricing Strategy..........................................................................................................5
1.5.4 Marketing Evaluation................................................................................................5
4.0 Operations............................................................................................................................6
4.1 Legal Requirements..........................................................................................................6
4.2 Management.....................................................................................................................6
4. 3 Organisational Structure..................................................................................................7
4.4 Professional Advisors.......................................................................................................7
4.5 Insurance And Security Factors........................................................................................7
4.6 Business Environment......................................................................................................7
4.7 Equipment.........................................................................................................................8

BUSINESS PLAN
4.8 Production.........................................................................................................................8
4.9 Critical Risk And Contingency Plans...............................................................................8
5.0 Financial Assumption...........................................................................................................8
5.1 Basic Information.............................................................................................................8
5.2 Start Up And Funding....................................................................................................10
5.3 Cash Flow.......................................................................................................................10
5.4 Profit Loss and Income Statement..................................................................................10
5.5 Balance Sheet.................................................................................................................11
5.6 Sales Forecast.................................................................................................................11
5.7 Analysis..........................................................................................................................11
6.0 Conclusion and Future Outcome........................................................................................13
7.0 Millestone...........................................................................................................................13
Reference List..........................................................................................................................14
8.0 Appendices.........................................................................................................................17
Appendix 1: Balance Sheet..................................................................................................17

BUSINESS PLAN
1.0Business Background
1.1 Mission
The mission statement of the resort is to produce the foremost standard diving
instruction course to the Hong Kong consumers and to offer high-quality personalised diving
related and themed cafeteria services for bringing the customers with a unique way to
perceive their safety with an explicable and adventurous experience.
1.2 Company History
The goal of the scuba diving training resort is to turn in to the leading market in the
scuba diving training sector within Hong Kong. In this context, it is a 3 years plan for the
start-up resort for developing the top diving centre in Hong Kong. However, the company
will start with scuba diving instruction by offering diving courses as the beginning point and
thereafter they will provide diving related service to the consumers along with the food
service. By doing so, they will increase the customer base and built loyalty amongst
customers thereby creating a symbolic culture for diving.
1.3 Business Objectives
Initial objectives
 To set up a branch at Hong Kong within a period of six months, in the second
six months they will set up a harry potter themed café within the premises of
the resort
 Develop the brand and expand the well-known popularity within the domestic
market followed by the diving instruction of their start up during the beginning
period.
 Offer scuba diving instructions at all coursing levels for the candidates taking
from open water diving instructors

BUSINESS PLAN
 For issuing over 200 diving certification in their level of entry, 40 in the early
stage and 400 DSD within the period of the foremost year while doubling the
cost in the next year to manage stability in sales forecast of the resort (Chow
et al. 2017).
1.4 Marketing
1.4.1 Market Research
According to the market research, it has been found that there is a certain problem that
may enter the diving training resort. In this aspect, an expert is well aware of the fact that
diving is the major factor for the diving instruction centre. Therefore, it takes almost half of
the annual period and cost around 5000 HKD for taking training courses and exams to turn it
into a professional standard of open water scuba diving training (Rowen 2016). Therefore, it
is evident that a qualified instructor is necessary for managing the resource.
1.4. 2 Marketing Analysis
The diving sector is an extremely tempting market and has a high capability to
explore and expand. There is an average level of emerging barrier in the market due to a
developing platform to safeguard the field from growing rivalry (Fjellström and Guttormsen
2016). However, the protective wall may not strong enough as competition is increasing in
the market.
1.5 Marketing Plan
1.5.1 Products and Services And Target Market
The product of the resort is straight forwards product that will be offering the PADI
training courses under the system of PADI. Apart from these, they will be proving open water
entry level circles and DSD courses for the students along with a variety of snacks items in