The operations of the business

Running head: BUSINESS PLAN
Business Plan
Name of the Student
Name of the University
Authors Note
Course ID

ENTREPRENEURSHIP1
Table of Contents
Business Concept.......................................................................................................................3
Vision.....................................................................................................................................3
Mission...................................................................................................................................3
Operational Environment...........................................................................................................3
PESTLE Analysis...................................................................................................................4
Porter’s Five Force Model.....................................................................................................5
Operational Plan.........................................................................................................................6
Organizational plan and Human Resource.................................................................................6
Organizational Structure:.......................................................................................................6
Management Team:................................................................................................................7
Management team gaps:.........................................................................................................8
Human resource plan:............................................................................................................8
Recruitment planning:............................................................................................................8
Employee training and development:.....................................................................................9
Marketing Plan:..........................................................................................................................9
Strategy Pyramid....................................................................................................................9
Marketing 4ps:.........................................................................................................................10
Targeted consumer segments:..............................................................................................11
Financial Analysis....................................................................................................................12
Initial Investment.................................................................................................................12

ENTREPRENEURSHIP2
Sales Analysis......................................................................................................................13
Operational Costs.................................................................................................................13
Variable Costs......................................................................................................................13
Fixed Assets.........................................................................................................................13
Profitability..........................................................................................................................14
Goals and Risk Considerations................................................................................................14
References:...............................................................................................................................15
Appendix..................................................................................................................................17
1) Profit and Loss Statement................................................................................................17
2) Balance Sheet...................................................................................................................18
3) Start-Up Costs..................................................................................................................19

ENTREPRENEURSHIP3
Business Concept
The business plan aims to establish a business which would be digital store and
offering organic farm produce and delivering the same to the customers. The operations of
the business would be focused on online operations and thereby the customers need to order
the food or vegetables from applicable or online website which would be delivered within a
time frame of 24 hours. The Australian market is influenced with organic products and
consumers nowadays are more health conscious which makes the business quite viable (Yeo,
Goh and Rezaei 2017). The management of the organisation is confident that the business
would be successful judging from the nature of operations of the business (Matson, Sullins
and Cook 2013). The main reason for such an expectation is that the organic food market is
growing globally with a 10% rate which suggests that the market would further achieve
higher growth rate in future thereby providing an opportunity to the business to expand the
operations of the undertaken business.
Vision
The vision for the new start-up business is to set up a online system for delivering
food products to the customers which are of high quality and fresh. The same would be
delivered within a period of 24 hours so that the customers are able to order on a regular
basis.
Mission
The mission of the company is to ensure that quality and time frame is maintained in
terms of delivery of foods products to the customers (Pan et al. 2017). The management of
the company intends to serve more customers and also retain them so that the new venture
business is able to make profits from the operations of the various segments of business.

ENTREPRENEURSHIP4
Operational Environment
The operational environment refers to the external environment in which the business
would be operating for the purpose of generating the base for revenue. In order to analyse the
external environment and different factors that can particularly have an impact on the overall
operations of the business and are particularly demonstrated with the help of PESTLE
Analysis.
PESTLE Analysis
Political Factors: The political factors refer to the stability in the market in terms of pattern
which is followed by consumers (Zeng et al. 2017). The people of Australia are more focused
on healthy food and this would be helping the business to generate more revenue from the
operations of the new venture business. The political factors also include the support of the
government towards such a undertaking and the regulations which are established in the
country pertaining to online food business.
Economical Factors: The economic factors include factors such as inflation which can have
an impact on the value of the currency and thereby also impact the prices which is paid to the
farmers. This can thereby increase the cost of operations and impact the overall revenue
which is made by the business (Oraman 2014). The price of the supplies would be increased
due to inflationary affect and thereby affect the demand for the products.
Social Factors: The analysed and undertaken social factors refer to the various taste and
preference pattern of the consumers and how the same impact the demand for the products of
the business. The organic food market in Australia is on rise and thereby it can be said that
the demand for the products would be high in the market.
Technological Factors: The technological factors involve the application of modern
technology so that the business is able to maintain efficiency in the operations of the business

ENTREPRENEURSHIP5
(Perera 2017). The business would be developing new application and the same would be
investing significantly in innovation. The technological factors play a vital role in the online
store business.
Legal Factors: The business which are operating in Australia are required to follow certain
rules and regulations and such factors can have an high impact on the overall operations of
the business. The business needs to adhere to Corporation Act 2001 and taxation regulations
that are particularly applicable on the business. The business also needs to adhere to licensing
requirements in the business.
Environmental Factors: The environmental factors incorporate the environmental
regulations which are applicable to a business. The business needs to ensure that no activities
affect the environment in which the business is operating.
Porter’s Five Force Model
1. Bargaining Power of the Customers: The management of the company intends to
retain customers and therefore customer satisfaction is very important. There are lots
of substitutes available in the market such as supermarkets and retail stores for
purchasing food products. It is therefore for such reasons that the bargaining power of
the suppliers would be high for the business.
2. Bargaining Power of the Suppliers: The suppliers of the business are the farmers
who grow the products and handle livestock’s. The farmers only grow organic
products which is a speciality for the business and therefore the bargaining power of
the supplier would be high. The products are organic and therefore the prices which is
set by the suppliers would be final.