Business Plan for Scuba Diving Training Centre and Themed Café in Hong Kong

Running Head: BUSINESS PLAN
BUSINESS PLAN
Students ID: Name of
the University
Authors Note:

BUSINESS PLAN
Task 1: Idea
Description of idea
The idea of business is to introduce a scuba diving training centre and themed café
restaurant in Hong Kong. It has been found that scuba diving is an incredible leisure activity
that helps to explore and experience world’s underwater surfaces. With the increasing
popularity of scuba diving in Hong Kong, scuba diving training and instruction sector has also
developed in the past years. In the year 2015, there were millions to who scuba
diving certificates were issued in the international market. On the themes cafe business
are increasingly becoming popular in Hong Kong (Jeyacheya and Hampton 2016).
It has been found this business idea is going to be popular in Hong Kong, because
there are almost 600 service restaurant that are serving roughly to more than 43 million
customers within a month that are generally aged in between 19 to 40 years. Fast food sectors
in Hong Kong are drastically growing that jumped from 10% in the year 1986 to 20% in the
present period along with food and beverage (Au et al. 2014).
Therefore, both the scuba diving training centre and themed café will be intended for
the young visitors and consumers in Hong Kong aged in between 18-30 years including men
and women with average income. These elements of increasing competition towards scuba
diving industry and themed café in Hong Kong shows, that it has a chance of high
competitive edge.
Business introduction for scuba diving training centre
Scuba diving training centre will be started in Hong Kong under the registration of
instructor development centre in 2013. In this context, the training centre will be responsible
for offering personalised serviced. The company will be offering range of training
courses

BUSINESS PLAN
taking from Bubble makers for teenagers and open water scuba diving training for the
professional and temporary divers. All the courses offered by the company will be
performance based will not be based on time along with it the company will be providing
guide for the duration of each courses provided with safety for all the consumers (Benur
and Bramwell
2015). The instruction will be comprised of several professional employees including
dive champions and training instructors.
Themed restaurant
The themed café in Hong Kong will be placed inside the scuba diving training centre
to set up the café near beach that will have more than 1000 customers each day in the
summer. The cafe will be inclusive of Harry Potter café where the candles will be
structured in a suspended way from the ceilings and chairs will be supported with the
insignia of four housed of Hogwarts schools. These set up is easily going to attract customers
from various location because most of the people are fascinated by Harry potter.
Task 2
Value proposition
Scuba Diving training centre
We are expertise scuba diving training centre will be providing range of online and
offline scuba diving courses starting from beginner level to examiner level diving activities.
The diving courses rages from entry level courses with open water training and experienced
level training courses.
Apart from these our special coffee shop will be providing only naturally made
products including coffee and snacks items such as pancakes, pastries, sandwiches and many
more. The

BUSINESS PLAN
coffee will be providing will be grown by organic cultivators through the process of coffee
beans extraction.
Our company has planned to cover 30 training courses including online and offline
modules. Our high quality assurance training program will be incorporated globally with a
fully integrated approach to ensure safety and health standards of the customers
throughout the premises of the company and entire duration of course,
In case of environmental sustainability our course program is fully equipped with eco-
friendly tradition with limited use of paper, plastics and books. Therefore, this is
offering reduced environmental impact on their service that helps us to directly contribute to
generate the development of an effective plane. Apart from the marine conservation programs
will be practical, effective for the customer and environment.
Mission
To be benchmark for divers and training program through the use of cutting
edge technology with superior techniques of supervision and quality control system in
affordable price.
We are determined to offer high quality and affordable diving services through
training programs while maintaining reduces environmental impact.
Consumer requirement: Convenient area and environment, easy instructions
and processes attractive indoor and outdoor setting, on-time service, customer oriented
service.
Target customer: Young teenagers, working class, college goers, regular
tourists, along with eco-friendly customers and health concerned consumers (Law et al.
2015).
Task 3 Business Model