Simbound Game: Overview, Benefits, and Experience

Search Engine Marketing
Simbound Game

TABLE OF CONTENTS
Introduction................................................................................3
MAIN BODY ............................................................................3
Discussion .................................................................................3
Overview: what is the technique, why is it used and what are the benefits of using it - How
does the technique work, for example in SEM what are the factors affecting the algorithms, in
email how is it underpinned by AI and automation (these are examples and not instructions
about what you have to write). - Use examples and show screenshots of how the tool/technique
is used to illustrate your answer...................................................................................................3
Simbound...................................................................................5
Experience of Simbound..............................................................................................................5
CONCLUSION and recommendations....................................10
REFERENCES........................................................................12

INTRODUCTION
Digital marketing includes various kinds of tools and techniques that is used by the
modern business to increase the visibility of websites in search engines of marketing. These are
mainly shown for promoting their websites by making use of paid advertising. Digital marketing
can be combined with search engine optimization that can edit and rewrite the overall content for
making high goals towards resulting pages to maximise listing by PPC (pay- per- click
advertising). For example- Google, Yahoo is used by many business organisations to increase
their large number of customer base by shopping online and this can increase the organisations
value in proper way.
MAIN BODY
DISCUSSION
Overview: what is the technique, why is it used and what are the benefits of using it - How does
the technique work, for example in SEM what are the factors affecting the algorithms, in
email how is it underpinned by AI and automation (these are examples and not instructions
about what you have to write). - Use examples and show screenshots of how the
tool/technique is used to illustrate your answer
The concept of Simbound is associated with e-marketing simulation game. It is a step by
step process which includes various fields. It is a risk free environment where there is
involvement of working of simulation in effective manner (Awdziej and Tkaczyk, 2016) . A real
time budget is required for managing the internet content marketing related to peers. Proper
decision making is required for managing the attainment of goals and knowing the profitability
of product within market. The new product ipad tablet is introduced within market. A
competition takes place where internet content marketing is distributed within peers and
decision-making. There are different rounds within the Simbound game. It is analysed that there
are different techniques of digital marketing are used in Simbound game that help to improve the
knowledge and potential of learners. It is seen that search-engine marketing is a tool under which
keywords are used in order to attract more number of customers. This tool help organisations to

get competitive advantage by improving the ranking of their website in search-engine such as
Google, Yahoo and more. There are paid as well as organic promotion advertisement is used in
search engine marketing in order to promote product and services at wide level. There are several
organisations at market place such as TESCO, ASDA and more that are using search-engine
marketing to enhance the presence of business at market place. Apart from this, it has become
the recent trend to use digital techniques such as email, SEM campaigns for the enhancement of
business. It is analysed that now entities also hire potential marketers to make efficient use of
digital techniques. Here, different keywords are used by marketers so that their website rank at
top level within search-engine. In addition it helps to influence the decisions of customers as
they search on search-engine before making purchase. With proper use of keywords marketers
are able to improve the ranking of their website that is essential to increase in sales and profit
margin. During game I developed proper marketing campaign and was able to drive higher
traffic and maintain higher conversion rate that will help to improve overall image of business at
market place. Along with my team I created a website to sell I paid within UK market. For this,
we have determine several keywords such as tablet pc, android tablet and more. With the
appropriate use of digital techniques we were able to bring the page at score of 93. It helped to
improve the conversion rate and increase the number of visitors over website. We were able to
bring 3075 visitors at page and maintain conversion rate of nearly 2.6%. There were different
levels in the game that helped me to develop an effective marketing campaign that is crucial to
attract more number of traffic at the web page of organisation.
It is analysed that I was able to drive higher number of visitors at the webpage of company. I gt
21678 impressions, 1158 clicked during campaign. In the next level we also get information
regarding email campaign that is essential to develop effective as well as personalized emails to