Secondary Research Workshop 2 Worksheet on Respect@Conestoga

Workshop 2 Worksheet
Scenario
You are required to conduct research and write a report on one of the 4 survey
topics for your Research Report. This worksheet guides you through the process of
analysing surveys (primary research) and determining what secondary research
related to your survey topic might provide value for your client.
(A) Survey Analysis:
1. Indicate the survey topic you are investigating:
Respect@Conestoga
(A1) SWOC Analysis: Strengths and Weaknesses
Complete the table below by following these instructions:
1. Using the Analysing Surveys and SWOC Analysis guides from the learning
materials, analyse the results of your survey in order to explain in your report
what the results of the survey mean.
2. Identify the strengths and weaknesses from the survey that might be of
interest for your client.
Strengths
Ranking
Evidence to support each statement
S1. Respect among the
students
1 This evidence is supported through the
survey reports where we see that there
is a respect among the students and the
teachers and the students from different
community
S2. Being a volunteer in the
respect
2 There is also a trend among the
students to be volunteer in the be
difference campaign where they are
willing to take up service as volunteer
and also be helping the services
S3. Indigenous Education 3 The Indigenous Education system is also
very important and the students is very
much interested in importance of the
education system
Weaknesses
Ranking
Evidence to support each statement
W1. Website not popular
among the students
1 The website Respect@Conestoga is not
very popular as we can see the survey
reports figures many students are not
aware about the portal
W2. No knowledge about Be
Difference Campaign
2 There is a Be Difference Campaign going
in the Respect@Conestoga where the

Secondary Research
students are not at all aware as what
these campaign are and what are the
happenings of that campaign
W3. Connect Leadership
Workshop Series
3 The Connect Leadership Workshop
Series was not a successful campaign
because it didn’t have so much followers
in the site and hardly anyone knew
about this campaign
(A2) Opportunities to Add Value
In order to provide value to your client in your report, you should be searching for
information that fulfill these requirements:
1. Think of the possible opportunities to address weaknesses you identified in
your SWOC analysis of the survey.
2. Try to determine the opportunity that has the most potential to provide the
value to the client.
 The opportunity should be of interested to your client and not already
known.
Opportunities to address the weaknesses to provide value to your client? Rank
them in order and explain why in the rationale column.
Ran
k
Opportunity Rationale
1. Create awareness by making the
students login in the
Respect@Conestoga and they should
create some solid campaign where the
students will be very much interested
Creating awareness is very
crucial because if the student
doesn’t know about
Respect@Conestoga then it is a
very bad impact for the college
and there should be atleast some
good campaign materials
2. The campaign needs to be promoted
widely so that it can reach a number of
students. Reaching a number of
students would help them to make their
objective of the campaign clear
The campaign by the college
needs to be promoted widely and
it should reach to each and every
students to know about the
campaign and make the
campaign a successful one
3. The workshop needs to be more
innovative not just simple boring
lectures won’t help there have to be
some activities and the activities
should help to engage the students in a
better way
The workshop is very integral
part of course where students
come to know about some
practical things and to make
them attain these workshops
there needs to be some
innovation so they will be
engaged in their workshops.
Communications Dept. 2

Secondary Research
(B) Email:
Instructions: Write an email to your instructor:
1. Indicate the survey you are analyzing.
2. Explain the key points from the survey from your analysis, focusing on
strengths and weaknesses using the evidence from the survey.
3. Explain which opportunity you are going to conduct further research on and
what part of your analysis has triggered.
4. The headings in the template below are there to guide you: create functional
and descriptive headings and sub-headings in your email to guide the reader.
TO:
FROM:
DATE:
SUBJECT: Respect@Conestoga
Opening (Purpose of the email)
The survey conducted by Conestoga College for their online portal of
Respect@Conestoga has got some surprising results regarding their online portal.
The online portal have been established but the response of the portal have been
not up to the mark
Details (Explain the key points from the survey from your analysis, focusing on
strengths and weaknesses using the evidence from the survey)
Conducting the survey gave us many points such as the strength and the weakness
which we will be discussing here
Strengths:-
Respect among the students
Approaching to be volunteer in the no difference campaign
Indigenous Education: There is a strength of indigenous education among the
students
Weakness:
Online portal not popular among the students
No knowledge about be difference campaign
Connect Leader Workshop Series
Closing
(Explain which opportunity you are going to conduct further research on and what
part of your analysis has triggered it. Indicate what the next steps are for the
recipient after reading the email.)
Communications Dept. 3