Developing Self Awareness in Leadership and Management: Importance, Core Modules, and Self-Assessment

This article discusses the importance of self-awareness in leadership and management, the core modules for developing self-awareness, and how to conduct a self-assessment. It also includes a summary of strengths, weaknesses, opportunities, and threats for self-improvement. The article focuses on the target job of a marketing manager in the retail sector and provides insights on how self-awareness can help in this profession.

LEADERSHIP AND
MANAGEMENT PART A, B
AND C

TABLE OF CONTENT
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................4
PART- A..........................................................................................................................................4
Defining Self awareness and explaining its importance in development in leadership and
management.................................................................................................................................4
Identifying various core modules and explaining their importance to the development of self-
awareness.....................................................................................................................................5
Overview of the context of target job in industry/ sectors with a focus on developing self
awareness.....................................................................................................................................6
Conclusion on self-awareness which help or hinder career development and success...............7
PART-B...........................................................................................................................................8
Summary for strength weakness and also the opportunities and threats for self assessment......8
Summary supported with evidence from the tool kits and other psychometric test results being
identified from previous work or assessment centre experience, or researched online. .............9
Reflective statement for critically evaluating strengths and weaknesses and patterns of
behaviour related with the topic discussed in Part A. ...............................................................10
Implications of my current skills, attributes and characteristics in relation to marketing
manager in retail sector..............................................................................................................10
PART-C.........................................................................................................................................11
Establishing areas for development...........................................................................................11
CONCLUSION..............................................................................................................................13
REFERENCES..............................................................................................................................14
Interpersonal Skills........................................................................................................................14

INTRODUCTION
Leadership and management in an organization is effective part of engagement. Which
comprises leaders and mangers, self-aware leaders are those individual which helps in directing,
inspiring employees for achieving goals of organization and the mangers focus on various
activities comprises planning, organizing, motivating personnels. This project module will
provide details about defining self awareness, using different core modules which helps in
development. Also, overviewing marketing manager job as a retail sector profession. Likewise,
summarizing strengths, weakness and the toolkit used for assessment. This analysis will also
provide reflective statements on strength and weaknesses and their implication on marketing
manager job. Lastly, analysing the key areas of development and providing action plan for
achieving development.
MAIN BODY
PART- A
Defining Self awareness and explaining its importance in development in leadership and
management
Self awareness is considered as the ability for focusing on actions and emotions of an
individual. It is an individual experience of personality. With self awareness an individual
concisely know and understands feelings motives, desires. Self awareness is regarded as the
ability for focusing on own actions, thoughts, by aligning the behaviour through reflection and
introspection. It is regarded as the ability for focusing on own reactions. It is generally about
being honest with oneself.
Self awareness happens through various areas mainly through sensory data by assessing
five senses, with thoughts by evaluating the beliefs, assumptions, opinions, with feelings, actions
and wants by identifying self desires (Carden, Jones and Passmore, 2021). Self awareness are
classified majorly into two broad categories mainly the public self awareness and private self
awareness: public self awareness emerges in different situations, mainly when individuals are
regarded as centre of attraction. It is mainly the consciousness and awareness on your own when
it is being seen by other individuals. This awareness generally possess in positive and negative
terms, positively occurs when it receives likeable and good compliments from others, also
negatively when receiving the bad compliments publically results in embarrassments. When a
person being self-aware recognizes the labels of own physical, emotional, and mental and

emotional states. When individual have public self awareness they rare more likely comply with
the social norms, standards, behaviours which helps in reducing negative attention and especially
when an individual already struggling with the anxiety disorder.
The private self awareness usually occurs when a person noticing something new about
own-self. It generally means looking inward with the private aspects of self majorly the traits,
needs. These are the awareness of hidden private self where an individual become aware about
personal standards of own behaviour (Sturm and Bohndick ,2021). These individual are
generally introspective, which reflects ones internal self. For example : in business when a
production manager is getting ready and preparing for the meeting with HOD. An individual
may notice themselves testing up, also the physical sensations and anxiety contributing towards
meeting.
Self awareness is important in development in leadership and management capability
As the self awareness In business provides the understanding on the traits, abilities and
interactions influence the workplace and surroundings. Self awarded leaders are actively engaged
for their work which reflect their actions towards work and helps in leading effectively. Mostly
self-aware leaders are responsive in nature, carry out work in humble way, these leaders are great
observant, empathetic, and adaptable in nature (Bracht and et.al., 2021). Self awareness is
important in leadership and management because of the following reasons:
 Better choice in the organization: self-aware leader help in making better choices in the
system. As effective leader uses the self awareness in managing the behaviour and
relationship at the workplace.
 Impact financing decisions of company : for generating better performance in
company, more of self-awareness is required because it helps leaders in making fruitful
financing decision which impacts the future outcome of the company.
 Recognizes vulnerabilities : self-aware leaders have the ability to recognize and
encourages the strengths in a company. It also recognizes the vulnerabilities without
examining themselves. These leaders by using presences of mind better recognizes the
impact and behaviour of various individuals of being honest and more intimidated.
 Strive success : self-aware leader strive more towards achieving business success. Self
are leader uses their expert advices, passion for incorporating changes on a large scale

(The Importance of Self Awareness in Leadership, 2021). By adopting self awareness it
provides additional tools to the leaders for achieving success.
Identifying various core modules and explaining their importance to the development of self-
awareness.
Personality: the personality of an individual generally refers to perusing different
characteristics, with different patterns of thinking, behaving and feeling. Each individual have
different types of personality. As self awareness helps in becoming good person by
understanding own strength, weaknesses, by being honest and by building good relationship with
others. As the human being had diverse natures. By adopting self awareness and by
understanding personality will help in in finding the solutions yo various problems which will
further assist in thriving and avoiding problematic issues which builds stress. As the highly
introverted persons are less socially active and mostly prefer their own thoughts, ideas and
concept. With the more extroverted individuals tends to be actively involved with more socially
active and people centred (Goetz, Durband and Mazzolini, 2019). So for instance the highly
introverted individual is seen more stressed by acquiring marketing, sales perspective than being
more extroverted persons. So self awareness in personalty encourages in developing more
skills and helps in acquiring better ability for the desired position. As the personality awareness
will help in analysing the skills and helps in taking proper decision.
Leadership and management: leaders has the capacity of influencing human behaviour,
thoughts, emotion for starting with my own. The self awareness in leadership helps in
development as it increases empathy at the workplace, helps in analysing the strengths and
weakness by providing appropriate feedback, self awareness helps in building skills, and also the
decision-making skills for solving the complex decision. The leadership and management helps
in developing the self awareness. It allows leaders of the organization to have realistic views and
expectations by inspiring team towards growth and for meeting desired goals and develops better
relations. The self aware leaders balances the work of the company and accomplish the tasks
with creativity by following vision.
Overview of the context of target job in industry/ sectors with a focus on developing self
awareness
Target job is marketing manager in retail industry. The marketing manager mainly
promotes the corporate businesses, products, brands, and services of a company. Responsibility

of marketing manager in retail sector generally includes making various pricing and marketing
strategies, generating new leads for businesses, making marketing budgets and also analysing
various trends of market also preparing the annual reports for the senior management .
For being a marketing manager, self awareness is very important for this profession as it involves
creating content, harnessing the power socially. Being a self-aware marketer manager helps
mainly in :
 Standing out of the box : self-aware will help in marketing profession as, by taking self-
aware programs during tough times and adopting the marketing routes for promoting the
products helps in reaching large number of customer.
 Build better connections: self awareness helps in solidifying the marketing of business.
As it help in reaching out large audiences, which creates familiar relations and builds
positive image about the retail sectors which induces the consumers in purchasing the
products.
 Brand loyalty : starting conversation with self-aware marketing helps in fostering the
brand loyalty, which entourage consumers in favouring and supporting your brand.
 Saves money : By marketing through self awareness helps in saving money, s marketing
through social media via apps, websites, are regarded as the biggest asset for the content
marketer. Which is generally free to use which help in managing the budgets and saves
money regarding marketing.
 Cure to bad marketing : Self awareness is regarded as the cure to bad marketing as it
provides the digital content and promotes products digitally via blogs, various articles,
also by using social media, videos and marketing through animated stories (Olson and
et.al., 2021). For example : as the company is over selling products, using various
buzzwords Creates marketing of products in wrong way. But by having self awareness
the marketing manager uses the unique selling points which help in being valuable for the
promoting products.
Self awareness will help in increasing better version in the marketing and help in
adopting the latest marketing processes for promoting products (Diggins, 2021). With self Aware
manger will help in formulating new habits. It generally helps in focusing on the important
aspects in marketing and focuses on improving the important behaviour. By adopting self
awareness in life will help in achieving success as it helps in determining the strengths , further

aligns the assigned work towards strengths and fulfilling task comes from leveraging strengths
by performing meaningful work.
Conclusion on self-awareness which help or hinder career development and success
As the self awareness is the most essential skills which helps in aching success for the
business and results in developing growth in future. As self awareness helps in analysing
strengths and weakness of an individual which helps in analysing unique qualities which helps in
improving and identify need for improvements in difficult times and problematic area. By
adopting Self awareness helps in becoming better person, leader in company. It also helps in
improving the overall skills of persons, by building better understanding with own experiences.
PART-B
Summary for strength weakness and also the opportunities and threats for self assessment
SWOT ANALYSIS
SWOT analysis helps in analysing individual assessment with interpersonal skills. By
taking look to these areas helps in improving the ability also assist in analysing the weakness
which further can turn into strengths and turning threat into opportunities. This analysis is for
self-improvement, Career growth and opportunities to be grabbed by pursuing additional skills.
The strengths help me in analysing position of goals to be achieved in near future. This analysis
provides summary of strength, weakness more opportunities to be grabbed and threats suffering
currently. Weaknesses are the lacking parts, and skills, by admitting flaws for this the strategies
plans will be developed which helps in successfully manager (Interpersonal skills, 2022). By
recognizing the threats internally helps in building the defensive plans which aids in preventive
challenges.
Strengths : Interpersonal strengths as a company manager helps to build meaningful
relationships and solve various managerial problems. Building Trust, listening skill, empathy,
emotional intelligence. Has helped in building interpersonal trustworthiness with the employees
in company, also assist in engaging team members in proper way to solve the problem.
Strengths including being precise for carefully behaving and assisting others for achieving high
standards in desired work (Choi, Slaubaugh and Tian, 2021). Primary capability lies in
integrating new ideas into procedures with decision-making skills which helps in taking various
decision for solving problems. Various other skills and abilities includes communication skills,

good relationship management and team working skill, providing respective feedback greatly
help in solving and taking various business decision.
Weakness : These are interpersonal areas which needs improvements, when as a manger
weakness is the difficulty pertaining to adapt quickly-changing events. As a manager being
introvert feeling my weakness is very shy in speaking in front of large crowded people, also
sometime not analysing assignment and taking long time for solving business problems with lack
of analytical skill. Along with two these skills IT knowledge and skills are also considered as my
weakness these all are major interpersonal weakness .
Opportunities : As in today world there are various opportunities to be grabbed for
improving my personal knowledge from business perceptions (Seufert, Guggemos and Sailer,
2021). For grabbing these opportunities attending various knowledgable events, seminars,
workshops, will helps me in gaining more real knowledge which further assist in taking better
business decision. Moreover, there are various opportunities available for learning and
improving the abilities through latest technology, also going networking to grab more ideas and
improve shyness.
Threats : As with changing more and more unemployment due to economic crises is
regarded as threat for determining proper level of job opportunity and improved growth in job
performance in company.
Summary supported with evidence from the tool kits and other psychometric test results being
identified from previous work or assessment centre experience, or researched online.
For Plant By performing this role by team, it scores between 50-60, approx 55 which
shows that the team has contributed maximum for establishing plant in business with creative
thinking by generating various ideas. For Resource Investigator role score 0, which shows that
the team members are over optimistic, and have not utilized opportunities of communication and
building good relationships. The Co-ordinator role is also scored 0 by team, which shows that
there were no coordination between team members which results in conflicts and failure for
completing tasks and leading work offloads. for Shaper This role scored 0 by team which shows
that there was no improvisation been made for developments and solving problems.
Also,Monitor Evaluator role score between 30-40, approx 35 which shows that the problems are
evaluated with various ideas and suggestions by seeking all various alternatives and judges
accurately by team members. With the Team worker role score between 40-50, approx 44 which

shows that team members have worked by building proper team for solving and performing
various tasks, by performing cooperatively for Implementer:This role score between 40-50,
approx 48 which shows that as an implementer all ideas were effectively discussed and practical
actions were implemented for effective working of business. The Completer Finisher role has
scored 100, which shows that these individuals are known as perfections which has effectively
and efficiently furnishes all the targets being set with desired standards. And lastly Specialist role
scores between 30-40, approx 32, which tells that these are single-minded people which
contribute only on narrow basis for solving technicalities.
Reflective statement for critically evaluating strengths and weaknesses and patterns of behaviour
related with the topic discussed in Part A.
Strengths and weakness including communication skills, decision-making skills, team
working skills, empathy ad trustworthiness has helped me in attaining various targets and
improved performance with the employees. as for being the marketing manager in retail
company will help me in motivating and encouraging team work and also perform the job in
better and Effient way (Fuller and et.al., 2021). Also, the communication skill will help me in
collaborating better team work, better decision-making for solving problems relating to various
troubles Also, IT skills and analytical skills as a weakness for performing marketing manager job
.
Implications of my current skills, attributes and characteristics in relation to marketing manager
in retail sector
With the current skills, attributes and characteristics will and help an individual in
performing marketing manager job in proper way in retail sector are:
Communication skills help in performing marketing manager job in better way. With
this ability will assist in inducing and promoting products much better, also helps in
communicating ideas, expectations to the consumers. These skills aid in moving products from
one place to other and exchanging ideas from manufacturers to consumers and also assists in
maintaining good relationship with the consumers, also grabs attention of audience easily with
good communication skills (Back, Tulsky and Arnold, 2020). By using proper language will help
in promoting better products, executing better ideas, and adheres better feedbacks by proper
communication and listening. Moreover, it helps in developing marketing reports and
collaborate teams with better and proper conversation.

With the team working skills as performing the job for marketing manager will help me
in representing the company well in front of the employees positively. By suing great creative
and innovativeness with communication helps in identifying the brand identify and also
promotes to other public about it. By using team working and communication skills will assist in
recognizing the needs and wants if consumers which furthermore engages team members in
managing teams for tasks with more than one individual.
Empathy and building trust helps in building genuine relation with the customers
during marketing of products. By listening consumers problems, experience about products and
understanding employees in company. Also, empowering employees by training with necessary
selling and marketing skills (Sarah, Khanif and Saputra, 2021). This will help in building better
performance of team members and improves positive sustainable teams. As by asking various
questions to employees and seeking necessary information which helps in building marketing
reports.
Decision making skill will help in marketing in retail sector in understanding
performance by setting various marketing strategies, setting growth targets for retail companies
with proper searching, allocating marketing budgets to various aspect in retail industry and also
helps in taking decision (Araiza-Alba and et.al., 2021). for identifying new platforms which
builds existing systems in company and improves performance of industry.
PART-C
Establishing areas for development.
It is quite important for individual person to develop key skills that they might be used to
grow and gain a lot of success. They may take approach to consider skills development process,
which falls under the category of professional and personal development methods & techniques.
With the help of chosen method, I want to outline and develop three areas of development that in
the future put positive impact on my performance and productivity level. I want to describe 3 key
areas regarding which I tend to conduct development activities in effective and systematic
manner. My career path is marketing manager and according to that I need to overcome or
develop essential skills and these are:
Lack of adaptive nature-
It is one of those development areas, that I seek to develop as a skill, which play vital role
in growth and success of my professional career as marketing manager in retail sector, where

success chances are accessible in bulk. I want to overcome the negative impact on this skill,
which happen because I am not posing better knowledge about flexible behaviour as I do not
make any possible change related to my current practices. It is fact that flexibility or adaptive
nature provide varied benefits to individuals, in term of making them flexible and adoptable
person, that are capable to accept current and further changes. It is important for me to develop
this competence along with more two that made me a productive candidate.
Lack of analytical skill-
I also want to develop this area in term of analysing key concepts and collecting
information about that. Analytical skill is defined as human capability which enable them to
deconstruct key info into smaller and varied categories, for purpose of drawing a final
appropriate conclusion at the end of overall analysis regarding specific thing such as strategic
model. By developing this skill, I will gain more benefits in term of conducting appropriate
research, forecasting, solving issues and reporting to others about particular concept. With this
competence I would gain key advantages such as analysing varied situations and problems that
affect specific action and practice. It makes me capable to find right solutions that in turn provide
desire outcomes on time without any mistakes.
IT skill-
After developing above two skills, I want to develop more and that is IT competence,
which enable me to use advanced technologies as my chosen profession is marketing manager.
According to that, I have to develop Information technology skill that give power to me about
completing task on time such as marketing plan, designing campaign and more. In the recent
time, within retail industry employers expect to hire those candidates as marketing manager who
are able to use advanced technologies and provide expect outcome by utilizing that. Just because
of this reason, I have to work harder and effort to develop current skill, which opens new growth
and success ways that I will grab appropriately and in systematic manner.

Action plan
Development areas Approaches Resources Time frame
Adaptive behaviour Situational analysis Expert suggestions 2 months
Analytical skill Analyse the things and
develop understanding
about that.
Internet 1 month
IT competency Training and
development sessions
Experience holder
suggestion and
direction
6 months
CONCLUSION
With this module it can be concluded that Self aware leaders and manger are active
individuals engaged for working and helps in leading business effectively. By using two core
module personality and leadership and management has helped in developing self awarenesses.
marketing manager with good knowledge has following qualities which helps business in
building brand loyalty, builds good relations, stands out if box. Further more by analysing the
strengths of individual and weakness will help in overcoming future failure by adopting various
skills. Also, the communication, decision-making , team working skills has helped in performing
marketing job efficiently.

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Interpersonal Skills