Corporate Social Responsibility : Self-reflection

Running head: SELF-REFLECTION
SELF-REFLECTION
Corporate Social Responsibility

1SELF-REFLECTION
Surya Deva Raja Singan S/O EliyaSingan
University of Northampton
Student ID: 20406921
Word count: 1800

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Introduction:
Corporate social responsibility or CSR is a concept of business management which is now
utilized by many organizations as a part of long-term business strategy (Liang and
Renneboog 2017). Through the regulations of CSR, it becomes possible for the organizations
to create a positive reputation in the market. Most of the CSR strategies involve the
contribution of the business for the development of the society and creation of a robust social
image (Proikaki et al. 2017).
Topic 1: Business social responsibility and social media:
The modern-day organizations are impacted significantly on their social presence. They are
also impacted by the contribution that they make for the benefits of society. Thus, it has
become necessary for organizations to find suitable methods for promoting their social
responsibilities. Hence, social responsibility is an essential requirement in a business which
also helps in improving its reputation in the market (Khan and Lockhart 2019). Social media
is a communication tool which helps the businesses to reach a large number of users globally
(Yang, Basile and Letourneau 2020). A business, therefore; can promote its social
responsibility strategies and results to numerous people around the world with the help of
social media.
Key ideas of the topic:
The topic of business social responsibility and social media highlighted the benefits that
social media can provide for increasing the reputation of an organization. The seminar
discussion was prepared by assessing the key benefits and challenges that social media
throws for the organizations in the aspect of managing their CSR strategies. Social media
tools can help to plan for the CSR strategies effectively (Cho, Furey and Mohr 2017).
Moreover, the seminar also successfully described that social media is a much cheaper
marketing tool than other methods and thus, the organizations can market their CSR results to
the global audiences successfully. The idea was to identify the benefits that social media tools
provide in terms of reducing the costs of promoting the CSR strategies of the companies to
the users (Mohammed and Al-Swidi 2019). Social media can also help in reaching a more
extensive number of people, and thus, the reputation of the organizations can increase in the
global market effectively (Birim 2016).