Marketing Manager Career Development Plan

The provided assignment details a comprehensive plan for developing into a marketing manager. It highlights the importance of communication, presentation, and critical thinking skills, as well as data analysis and team management abilities. The candidate has 3 years of experience in various marketing roles, including Google, Zara, and Sainsbury. They have developed skills in time management, problem-solving, and innovation. The assignment includes a CV and LinkedIn profile, showcasing the candidate's qualifications, skills, and work experience.

Self Reflection

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
Personal Analysis .......................................................................................................................1
Career Action Plan .....................................................................................................................2
CONCLUSION ..............................................................................................................................5
REFEREENCES .............................................................................................................................6
APPENDIX 1 ..................................................................................................................................7
APPENDIX 2 ..................................................................................................................................8

INTRODUCTION
Self reflection is the capacity of humans to workout contemplation and willingness to
learn more about their important nature, aim and essence. The earliest records exhibit the great
interest that humanity has had it self (Travers, Morisano and Locke, 2015). The purpose of this
study is to recognise key knowledge, skills and experience to become marketing manager in
organization like Apple. This will aid to create good decisions for my career in the near future as
I hope to graduate into business. Also with a good investigation and evaluating the employment,
I will understand ways to utilization of information and to gain excellent knowledge about my
career. I intend to give all my time and dedication through this chance to accomplish objectives
and professional execution. I know I must to be more innovative and have good thought for the
business.
MAIN BODY
Personal Analysis
I must to develop my abilities in this area to be marketing manager. As it is management
function includes analysis, planning, implementation and control. I know I must be accountable
about various goods and services. With this attributes, I need to have friendly, social and self-
generated nature and also I will be highly focus and directed on goals. I must to learn about
many areas of marketing because I will be included in market research, basic public relation
actions, competitor analysis, internal and external interaction or aiding to organise events. For
that, employers must look for main personal abilities needed for my graduate marketing job.
Strengths
 I have good communication skill which
involves verbal and written.
 I am able to utilise different software’s
that is Microsoft.
 I have good leadership skills in relation
to lead the team effectively within
company.
 I have good time management skill for
completing marketing activities of
Areas for further development
 My presentation skill is weak in
relation to I am unable to present some
thing in large audience.
 I have good memory in relation to may
memory retention skills require to be
improved as memory is the most
essential factor of interpretation.
 My organizational skill is very weak.
1

business.  I am unable to analytical th large maunt
of data relating to buyers and sellers.
Opportunities
 I open up business in my identified
field in relation to expand.
 I am done effective marketing research
by developing knowledge of market.
 Work with largest brands like Zara,
Google etc.
 I meet new people at the work culture.
Threats
 My critical thinking ability is weak in
relation to, I am unable to create
innovative ideas.
 I am unable to organize and plan for
developing comprehensive marketing
strategy.
Career Action Plan
I have select to become marketing manager I like to work in atmosphere which includes
evaluating of market research, distribution, design of good, place, pricing and promotion. I one
of the beauties in marketing is the long chances to specialize in certain field like market research
and direct marketing or diversity into other related disciplines. I like for this job as marketing
manager because they stand in upper position of an industry. It is at time exciting, but always
work hard. I will get linked with many people that can I build powerful relations and partnership.
For this, I require to understand the people and know them tick. For becoming marketing
manager, social media skill and knowledge which aid to promote the goods and services within
the marketplace.
Areas for
development
Resource that I
can draw on?
What do I have
do?
How will I
measure
success?
Target for
completion
Confidence
ability
I enter on public
speaking training
session at
academic support
centre.
I have to
undertake
presentation
where I show
PowerPoint
describing my
business and I had
I will get
feedback from
my superior,
colleagues and
reflect on their
comments.
I will develop my
confident within
the 1 week which
is most important
to be marketing
manager of the
2

to deliver 15
slides to an
audience that
increased my
public speaking
qualities and
allow me to build
the confidence.
company.
Positive thinking I am unable to
think positive in
relation to take
any kind of
decisions relating
to marketing.
I want to learn
ways to be more
positive in
situations. I can
not modify. I am
recently university
students and I an
frequently faced
with mass
amounts of work
at once. I have
tendency to lack
of concentration
when trying to
retain info in
learning surround.
Thus, it has effect
on the mode I
think.
I will reduce this
by trying to break
down activities
into smaller
duties and set
timelines, success
is assessed
through
accomplishing
learning goals,
passing
assignments and
receiving positive
response from
lecture.
I will try to
develop this in
regularly.
Organizational
Skills
I am unable to
organise and plan
any kind of
I will learn about
the planning and
organising ability
I will take
feedback from
my colleagues,
I will develop my
confident within
the 1 week which
3

activities of
marketing. Thus,
I will take advice
from my superior
for planning and
organising
different
programmes or
campaign of
marketing.
for making
effective
marketing plan for
accomplishing the
marketing
objectives as well
as business.
superior and peer
for making the
marketing plan
and reflect on
their comments.
is most important
to be marketing
manager of the
company.
Presentation skills I am unable to
give the
presentation in
front of large
audience. For that
I will develop my
confidence level
which is very
weak.
I will attend
training session
and make effort to
design the
effective slides of
presentation and
must have large
volume voice
while convey in
front of large
audience.
I will take
feedback from
my colleagues,
superior and peer
through giving
small
presentation to
small group of
people.
I will develop my
confident within
the 1 week which
is most important
to be marketing
manager of the
company.
Data Analytical
skills
I am unable to
analysis the large
amount of data
relating to buyers
and sellers in the
marketplace. I
will get solution
from my superior
for analysing the
I will read the
books and getting
the informations
through online
resources for
analysing the
large amount of
data relating to
buyers and sellers
I will take
feedback from
my colleagues,
superior and peer
through solving
the issues relating
to marketplace.
I will develop my
confident within
the 1 month
which is most
important to be
marketing
manager of the
company.
4

data. in the
marketplace.
CONCLUSION
My study to become marketing manager is to understand people wants. For that , I have
must have good communication skill to build strong relations with them. Also, to have better
outcomes for our goods or services research when I will evaluate platforms online, utilising
ultimate technology for that and be updated regularly. For becoming marketing manager, I must
have develop my positive thinking, organization and planning, confident ability and presentation
skills which are required for that. Through these skills and competencies, I done marketing
research and build strong relationship with consumers in the marketplace. Working in marketing
also includes to develop and upbringing innovative thoughts for campaign and refreshed
marketing message continuously. I renew and transform in relation to cut through noise of
competing informations. I know , it is large but rewarding challenge that requires and aids me to
develop set and diverse skill in terms of innovative and analytic mind. Therefore, I must have
developed all skills and competencies for becoming marketing manager in the company.
5

REFEREENCES
Books and Journals
Cheng, K. Y. and et.al., 2018. Action Research: Benevolence and Barriers of Reciprocal Career
Plan for Cancer Community.
6

APPENDIX 1
CV
Name: Robert James
Email Id: [e-mail]
Contact No.: 5236984123
Address: West Pine Tree, Valley.
Professional Summary
Skilled marketing manager with years of experience developing online advertising campaigns
and making ads. Ability to determine necessary budget for specific campaign without ever
needing to go over.
Academic Qualifications
 Bachelor of Arts in Marketing.
 Master of Business Administration in Marketing Management.
Skills and Knowledge
 Critical thinking skills.
 Great communication skills both written and oral.
 Highly knowledge of utilization of data analysis and analytical software.
 Great time management and presentation skills.
 Market research and team management.
Working Experience
 1 years working experience in Google.
 2 years working as marketing coordinator in Zara.
 2 years working as team supervisor at the Sainsbury.
Interests
 Video Game.
 Music.
 Tennis and Basketball.
Language
 English and French
 Spanish and Italian.
7

 French.
APPENDIX 2
LinkedIn Profile
Category Year 1 to 3 Year 3 to 4
Headline The role of marketing
coordinator and team
supervisor in Google,
Sainsbury and Zara.
The role of marketing manager
in the Apple.
Summary The goal of area is to work in
marketing department in the
Zara.
The target goal is to be
marketing manager in the
Apple.
Skills Communication skills, time
management, problems solving
and so on.
Presentation skills, critical
thinking and data analytical
skills and knowledge etc.
Follow companies Zara, Google and Sainsbury. Apple.
Experience 2 years experience in Zara and
1 year experience in Google.
Working in the Apple.
8