Service Improvement Plan for Hodmedod's UK: A Strategic Marketing Management Approach

Services
Improvement
Student Id:

Introduction
• This report discusses the research Plan for
Hodmedod's, UK for delivering Organic food to
their specified consumers.
• It presents Situation Analysis that could be
effective for evaluating the success of services
(Chernev, 2018).
• It also discusses STP strategy for examining
target of the consumers.
• It also demonstrates marketing mix strategy for
the attainment of the organizational goal.

Service improvement
• In the current era, it is analysed that individuals
are failed to keep their health healthy. It brings
complex task for the individual to become
healthy person. Hence, Hodmedod's, UK plan to
made organic food for consumers who are busy
and not have time to maintain their health.
• It is also analysed that consumers are switched
from unhealthier products to healthier products
that would also be supportive for the organization
to obtain higher profit (Hanson, et al., 2016).

Situation Analysis
• Situation analysis is analysed by two certain
techniques such as
o Pestle Analysis
o SWOT Analysis