Service Industry Marketing

Running Head: SERVICE INDUSTRY MARKETING
Service Industry Marketing
Name of the Student
Name of the University
Author Note

1SERVICE INDUSTRY MARKETING
Introduction
The higher education field is the one of the most crucial fields in the education
sector. It has the responsibility of leading the future of the youths. The quality of education
can result in the production of quality products. In the educational field, the private sectors
are competing with the public institutions. The higher education includes the advanced
education that consists of 3-8 years of study in a particular specialization. The aim stays on
qualifying for a professional activity or employment in any well reputed organization. It is
the most crucial stage because in this stage, the manpower of the nation that is the youth are
developed and shaped to have an insight into the resources, the future ideals, the issues and
the solutions. There are various higher education institutions across the world which provide
education in the fields like engineering, medical, computer sciences, information technology,
business studies and many others.
All over the world , there are Universities established for providing top level
education and are known for the centres of higher learning. The Universities serve the role of
the agents in the nation building. They are also considered to be the primary contributors of
the economic growth. These are responsible for extending the capacity of the nation to grow
economically, politically, culturally and socially having utilized its people’s capabilities.
This report will identify the five major factors which affect the quality and the delivery of the
higher education services to the students. The next part of the report will prepare a marketing
promotion plan for 2020 including the marketing communication objective to achieve the
identified five factors, the promotional mix elements to be employed, criteria to be employed
to measure and the budget and timeline.

2SERVICE INDUSTRY MARKETING
Discussion
PART1:
The need for higher education
Higher education is something that is used for distinguishing the course of study that
results in the award of a degree, the diploma or other qualifications. The tertiary education is
the level that is attained after the successful completion of the secondary education. It is said
to impart the minds of the students instead of giving a superficial grasp which might be
acceptable in the system. The higher education helps to make the students the frontiers of
knowledge. As pert the past research on the topic of higher research, it has been found that
the integration of the socio-economic policies are highly required along with the educational
policies which will promote the education system of the nation.
The affecting factors
The quality and the delivery of the higher education to the students depend on the
five contributory factors. The factors which contribute are the competencies of the teachers,
the standards of the student’s intake capacity which might either lead to the upliftment or
deterioration of the quality of higher education. The budgetary constraints or the lack of
proper infrastructure can also impact the quality of teaching and the education system. The
factors are as follows:
The Experience of the Students
The experience of the student in terms of the subjects they are studying is one of the
most significant sources which informs about the teaching standards in the Institutions.
The student and staff ratio