Service Industry Marketing

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Service Industry Marketing
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Service Industry Marketing
Contents
Executive Summary...............................................................................................................................2
Introduction...........................................................................................................................................2
Analysis.................................................................................................................................................2
Conclusion.............................................................................................................................................6
References.............................................................................................................................................7
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Service Industry Marketing
Executive Summary
This research paper consists of analysis of tourism sectors related to consumer behaviour and
different types of tourist preferences which is made in accordance to the consumer behaviour.
The research is conducted by analysing theory, context and brief research methods applied,
data analytics techniques, major findings of the study, major limitations of the study and
future research directions. That lead to the outcome that technology has vastly adopted as per
the changing tourist pattern and according to their behaviour of consumer which has created a
new segment of market in the sector of tourism.
Introduction
In this research paper we will be studying tourism sectors and changes which have been made
in accordance to the consumer and their preferences, we will be analysing theory, context and
brief research methods applied, data analytics techniques used, major findings of the study,
major limitations of the study and future research directions.
Analysis
Law, R., Buhalis, D., Cobanoglu, C. (2014). Progress on information and communication
technologies in hospitality and tourism. International Journal of Contemporary
Hospitality Management. vol. 26. no. 5. pp.727-750. https://doi.org/10.1108/IJCHM-
08-2013-0367
The main aim of the research is to conduct study and create the growth and
development of information and communication technology (ICT) that is constructed
on the examination of journals which were available between 2009 and 2013 in the
tourism and hospitality sector. On the basis of three major databases, authors have
retrieved and reviewed 107 journal papers. Further they were classified into two most
important categories, consumer and supplier, that commonly includes the crucial
components of consumer and supplier industries. The content analysis of hospitality
and tourism industries shows that these industries use information and communication
technology (ICT) in their various functions and have implemented ICT in their
various applications. From the above analysis it is clear that these industries have
adopted ICT. In this paper discussion on Industrial implications was done indicates
the limitations using technology when comes to consumer behaviour. According to
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