Marketing Mix and Service Characteristics of Marriott

Marketing

Table of content
Overview
Elements of service
Service business characteristics
Current service marketing mix and 7Ps
Recommendations and propose new
strategies
Conclusion
References

Overview
Mariott was incorporated in 15th may
1927(Mariott,2018).
Marioot is a leading and growing company with
more than 6,700 properties across 130 countries.
The revenue of Mariott was $22 billion in 2017
(Mariott,2018).
Integrity, dignity, excellence, and embrace
change are included in the core values of Mariott.
Mariott has standing partnerships with approx 30
diversity organization (Mariott,2018).