Services Marketing and Relationship Marketing in Four Season Hotel

Four season hotel
Services Marketing and Relationship Marketing
Essay
Student Name
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Introduction
As the numbers of business companies are increasing, the possibility of making new
merchandise has become difficult because they are nearly trading in similar type of merchandises
and only service can form a separate identity for any of the company. In present time doing
business is full of competition (Dormann, Brod and Engler, 2017). Due to business revolution
there is no restriction for any trade player whether minor or giant to enter in any kind of business
in this corporation world. Customers are the life support for any kind of business. Service in any
type of organization is essentially a grouping of flow chart that consists of front stage and back
stage department. Understanding the significance of having better customer service is so vital for
an energetic profession in producing fresh customers, keeping truthful customers, and
developing endorsements in service excellence (Raza et. al., 2017). The implication might vary
by formation or service, commercial and customer. The consciousness of attainment of such
influences will be dependent on personnel who can adjust themselves with the atmosphere of the
visitor.
For corporations which are particularly in services, examination and encompass the obligation s
of the consumers and the new guests is the key portion of their procedure. Report will emphasis
on the flow chart of service industry like Four season hotel and will also comprise the
significance of the services encounter (Shao, Lin and Tsai, 2017). There are so abundant aspects
that if attained appropriately can direct to a better-quality customer satisfaction and can improve
the business suggestively. Decision-making suggestion is deliberated as the back bone of any
service business particularly like Four season hotel.
Flow chart
Service is essentially to attentively deliberate the desires of the customer, classification of
offering, examination of restriction and the prize which will be obligatory for handling the
quality standard inside the Four season hotel. Service flow chart obliges as one of the most
momentous share that aid the administration of the Four season hotel for handling the
classification of progress and circulation of information, accommodations and products to
achieve the foremost purposes of the Four season hotel both inside as well as outside (Al-Aomar
and Hussain, 2017). It is observed that for Four season hotel service flow chart is shaped and

conventional as per the service values, viewpoints of the guests and the superiority of service
offered by the competitors.
Front stage flow chart
As per this flow chart the Four season hotel group is establishing their optimal on the basis of
records information and the facts that has been given by the front stage connected to each
possible clients as well as guests and then deliver the essential direction to the backstage unit of
the Four season hotel group to generate the amenities and products (Zhan, 2015). This front stage
chart of Four season hotel group ensures that its management is able to manage all the
preparations accurately and maintain all the events which are compulsory for satisfaction of the
service buyer or guests demand.
As per my experience front stage flow of Four season hotel group is engaged in making booking,
registration information, Rest room planning and supervision the room facilities as well the exit
data information which is being verified by the front-stage sector of Four season hotel group
(Kim, 2018). Hence, tried to find out whether the Four season hotel group is subsequent their
standard operating procedures or there is some gap in their business process. In Four season hotel
group it is observed that the front flow chart is utilized for dealing with data statistics and
services as per hospitality standards and to accomplish the necessities of the guests (Peace and
Onuoha, 2017). As per my observation the key component of front stage of Four season hotel
Communication
with customers
ExitRoom
Individual
details
Booking Registration
Rest room

group is producing the communication with the new possible customers as well as old guests to
collect the evidence about them and allow a collaboration to back stage to proposal predictable
facilities.
Back stage flow chart
In case of Four season hotel group it completes that character which comprises customer care
provision, conversation support and email provision with comprehensive filing of client
information (Kazemzadeh, Milton and Johnson, 2015). The back stage segment of the Four
season hotel group acts as the strength of the wide-ranging business process to conduct all the
task and interior practices. It is observed that back stage flow also comprises main provision role
like washing, housework and all essential operation amenities which are compulsory for
upholding the hospitality service standards. In any service group back stage act as the support
pillar which position still to deliver all obligatory provision to all operation events. It comprises
the application of all the policies that the Four season hotel group has established which
satisfying all the needed particulars of the consumers (Roy and Mukherjee, 2015). It is perceived
that Four season hotel group frequently have a bendable back stage flow chart in command to
make any essential alteration which is being required by the consumer for self-actualization of
anxieties associated to the period.
Significance of the services encounter
For organization which has business process on global level just like Four season hotel group, it
is very significant to balance the high quality in their amenities as per international standards to
continue maintainable in this vibrant business atmosphere. It seemed that top administrators of
Four season hotel group are well known of this vigorous alteration and recognize that to handle
this management must have some type of capability; it can be in the shape of upgrading in their
Four season help
line
Customer
information
storing in system
House Keeping
and Post services