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Services Marketing & Relationship Marketing

   

Added on  2020-07-22

7 Pages1424 Words269 Views
Services Marketing &Relationship Marketing
Services Marketing & Relationship Marketing_1
Table of Contents1. Flowchart.................................................................................................................................12. Service encounter of McDonald's...........................................................................................13. Managerial implication's analysis. .........................................................................................3References........................................................................................................................................5
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1. Flowchart.2. Service encounter of McDonald's.Above flowchart showcases the flow of services that are offered by food industries totheir potential buyers. It mainly aids in active involvement of costumer oriented services whileundertaking production function. Organisation therefore managers time and services in suchaway that it enhances its process and generates high quality satisfactory goods. Such service'smust be encountered emotionally ought to promote importance of consumers and aids in servingthem with the best possible goods (Shen, Fang and Hu, 2016). This is beneficial in eradicatingnegative feelings towards McDonald's. Further, cited firm focuses on initiating effectiveinteractions among potential costumers to analyse their demands and preferences and likewisetake measures to fulfill them. This is useful in decreasing conflicts and generates loyalty towardscited company. Managers focuses in producing cost effective products which is affordable for everyconsumers and enhances competition among their rivals. They tend to remain non profitorganisations which are merely consumer oriented and formulated budgeted products. Managershas developed feedback services which is beneficial in generating perception of target buyerstowards its manufactured products (Shah and Mujtaba, 2016). Likewise, they analyze market1Illustration 1: front stage and back stage flowchart of McDonald'sSource:Front stage and back stage flowchart of McDonald's (2017)
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