logo

Marketing Essentials of McDonald (DOC)

   

Added on  2020-06-04

17 Pages5463 Words58 Views
MarketingEssentials

TABLE OF CONTENTSINTRODUCTION...........................................................................................................................1P 1. Roles and responsibilities of marketing functions..........................................................1P 2. Marketing roles and responsibilities related to wider organisations...............................4P 3. McDonald's 7P's of marketing mix.................................................................................5P 4. Evaluation of marketing plan of McDonald's.................................................................9CONCLUSION..............................................................................................................................13REFERENCES..............................................................................................................................14

INTRODUCTIONMainly this research aid in analyzing marketing functions that are adopted byMcDonald's in enhancing its market competencies. Effective measures need to be adopted byassistant marketing manager to analyze the consumer needs and preferences. Likewise, theyshould adopt technologies in fulfilling those requirements. However, McDonald's is one of thelargest food chain in the world who aids in serving quality products at reasonable prices. Further,the cited firms main purpose it to analyze its competitors and preferences of potential consumersto establish quality products for more expansion and higher revenues. Further, it assesses ingenerating livelihood of its potential buyers. P 1. Roles and responsibilities of marketing functions.Intuitively and simple appealing philosophy is considered as marketing concept. It helpsin determining the wants and needs of targeted consumers and likewise formulates plan forachieving organisational goals (Yee and et.al., 2017). This concept further focuses onunderstanding that sales of the manufactured products and services. Production is depending onthe needs and wills of consumers.McDonald is one of the leading franchise in the world who generally adopts marketingconcept while undertaking its operational activities. This firm consists of highly valuable assetsand brand of this company is world’s famous. Further, it consists of 30000 stores globally in 100countries by serving 47 million customers. Mainly the biggest merit of this organization lies inproviding high quality food, clean ambiance and value to its buyers (Harzing and et.al., 2016).Similarly, this organization adopts several effective technologies so as to provide innovativeproducts and services to their costumers which enhances their morale and loyalty towards citedfirm. 1

Some marketing functions of McDonald's are: - Pricing: - It is the most crucial function that hasto performed effectively by the marketing manager of McDonald's. Product prices are basicallyaffected by competing product price, rate of profit, government policy etc. however, pricing alsoinfluence the demand of potential buyers. Therefore, this organization has adopted low oraffordable pricing strategy to attract more buyers (Keszey and et.al., 2017). Physical Distribution: - This function of marketing is applied to carry produced products orservices from one place to another where-ever needed. Warehousing, inventory, transportationand order processing are some factors that need to be determined in order to fulfill the assignedtarget or goals of McDonald. Further, this company distributes its manufactured products andservices from its stores globally. Promotion: - It is the crucial aspect that has to be determined by every organization. Promotingthe produced products and services effectively creates awareness among consumers whereasattracts new buyers towards them. Promotional presentations can be developed it through 4factors including- personal selling, publicity, advertising and sales promotion (). Therefore,every marketer has to formulate effective ideas to enhance its selling techniques. Similarly,McDonald company enhances its selling activities by putting hoardings or posters duringOlympics, NFL and likewise generates commercial ads on TV. Gathering and analyzing market information: - Under this function, marketers thoroughlyanalyses the demands and needs of consumers including- their preferences, income status theirchannel of distribution etc. therefore, marketing opportunity may increase by applying proper2

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents
Services Marketing & Relationship Marketing
|7
|1424
|269

Marketing Essentials of Aldi Company - Report
|20
|6815
|30

Strategic Management: McDonald's Current and Proposed Strategies
|15
|1351
|437

Strategic Management
|12
|1124
|392

ESSENTIALS INTRODUCTION OF MARKETING FOR McDonald'S
|16
|5148
|395

(Doc) Marketing Principles and Techniques
|9
|2248
|415