SGMT. 2. SGMT. Strategic Marketing Plan for Whole Foods

Added on - 21 Sep 2019

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SGMT
SGMT2Strategic Marketing Plan for Whole Foods Market Inc1.It has been observed that in the recent timesWhole Foods Market Inc is facing some of theproblems. One of the main problems that the company is facing at present is finding the rightmarketing strategy of the organic food in the Whole Food Market.Throwing light on theabove-mentioned statement it can be stated that almost all the organic food items are mainlysold via the mass market retailers by the Whole Foods Market Inc. It is the trend that isregarded as quite problematic for the company. On the other hand, in a figure it has beenhighlighted that the Whole Foods Market only has 1.2% of share in the entire grocery marketof the U.S. The organic food industry is a relatively new one in which customers preferenceshave not been segmented precisely so there are many emergent consumers who are likely toshop in a mass market grocery store rather than speciality store due to their prioritization ofconvenience.[ CITATION How17 \l 4105 ]2.The company has single focus on the high-end produce has alienated a much more price-conscious shoppers and they are also having a lot of issues with the negative price perception.The company is also struggling for developing to form a working defensive strategy againstthe lower-priced competition. It is quite vital for mentioning that some of the choices thathave been made by the company in terms of their strategy, have forced the firm for makingthe trade-offs which have been one of the biggest contributors to some of the problems that isfaced by the company in the recent times (Turner, Wang & Soper, 2017).
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