Jaguar Land Rover Automotive PLC: A Global Automotive Company

Running head: SHAPING BUSINESS OPPORTUNITIES
SHAPING BUSINESS OPPORTUNITIES
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SHAPING BUSINESS OPPORTUNITIES1
About the Organization
Company
The selected organization is Jaguar Land Rover Automotive PLC, which was founded
in the year of 2008. Headquarter of this organization is in Whitley, Coventry the United
Kingdom. This company is a subsidiary of Tata Motors, which is an automotive organization
from India. Headquarter of this business house is situated in Whitley, Coventry, United
Kingdom. The organization belongs from the automotive industry, which can be regarded as
one of the most competitive business sectors among all other business sectors that exists in
the global business environment. The vision of this organization is to provide smart and
sustainable mobility across the4 world, which they term as Destination Zero. They are
focused to provide zero emission vehicles along with zero congestion and zero accidents. All
this will lead to zero waste. The management are focused on providing the vehicles according
to the ever-changing requirements of the people, so that they can satisfy the requirements of
the people in the market places where the organization sell their vehicles. Customers are at
the heart of every strategies that they design, and Jaguar Land rover Automotive PLC was
purchased by Tata Motors and became a single business entity in the year 2013 (Jindal 2015).
Products
Two major products that are designed, developed, manufactured and sold in the global
market are Jaguar and Land Rover. Both of this are globally reputed brands. The management
successfully designs and manufacturers two kinds of products, which can be classified as
luxury vehicles and sport utility vehicles. In this context, it can be stated that Jaguar started
their journey in the year of 1930 and Land Rover started theirs in the year 1940, when they
were separate business entities (jaguarlandrover.com 2020).

SHAPING BUSINESS OPPORTUNITIES2
Markets and Activities
As discussed, the brands that are manufactured and sold by the management of Jaguar
Land Rover Automotive PLC are offered to the worldwide market place, and a lot of
promotional activities are performed by them to sustain in this highly competitive global
automotive market. Market research team identifies the needs and requirements of the people
across the world and incorporate them in the new models of both the above discussed brands
that are designed, developed, manufactured and sold in global market places. This is the
principal or major activity that is performed by the management of this business entity.
Strong brand presence is possessed by this organization globally along with a positive image,
which involves modern technology in the overall designing, developing, manufacturing and
selling of different models of Jaguar and Land Rover in global market places.
Meaning of Global Organization
The term global organization means the presence of a particular business entity in
more than one nation, which signifies of performing business operations by a particular
company across the borders of nations. International presence is the major thing that helps to
address whether a company will be treated as a global organization or not. The same can be
regarded to the organization of Jaguar Land Rover Automotive PLC, as they also possess
their business operations across the world. The organization need to have their presence in
many countries and the same is true for the organization of Jaguar Land Rover Automotive
PLC. Though they are bought by Tata Motors, still they possess their presence in many
countries across the world. Different models of the above mentioned brands are designed,
developed, manufactured and sold and it can be noted in this context that there are many
facilities and plants where all these processes except sales are performed by the senior leaders
of this organization in order to sell the finished model of vehicles and sale them in the market