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Shaver Shop: Comfort and Convenience for Grooming Needs

Develop a marketing plan for Shaver Shop's first larger format store, including location recommendation, target market identification, and launch plan.

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Added on  2023-06-11

About This Document

This presentation provides a situational analysis, location, total product offering, and communication plan for Shaver Shop. The presentation also includes information on market segments, product differentiation, customisation and augmentation, launch communication plan, and post-purchase activities.

Shaver Shop: Comfort and Convenience for Grooming Needs

Develop a marketing plan for Shaver Shop's first larger format store, including location recommendation, target market identification, and launch plan.

   Added on 2023-06-11

ShareRelated Documents
Let’s welcome comfort and convenience,
both at once with the product’s of
Shaver Shop
Shaver Shop: Comfort and Convenience for Grooming Needs_1
Brief Overview
Situational Analysis
Location
Total product offering
Communication Plan
Shaver Shop: Comfort and Convenience for Grooming Needs_2
1. Situational Analysis
A market analysis will be made up of a
range of factors relevant to the particular
situation under review, but would
normally include the following areas:
Actual and potential market size
Trends
Customer
Customer Segment
Distribution Channel
Shaver Shop: Comfort and Convenience for Grooming Needs_3
2. Location
Terrigal Drive,Gosford, Erina NSW 2250, Australia
Market size- 195.96m
Ample of space for car parking and other accessibility
Has moderate closeness to the existing stores
Proximity to the potential customers as it is located in the
centre of the city
Remoteness from competitors
Proximity to other services and businesses
Shaver Shop: Comfort and Convenience for Grooming Needs_4

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