Strategies for Siemens based on SWOT, environmental and stakeholder analysis

Running head: RESEARCH & ANALYSIS PAPER – PART II
Research & Analysis Paper – Part II
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1RESEARCH & ANALYSIS PAPER – PART II
Summary
Siemens is a German conglomerate and the biggest industrial manufacturing enterprise in
Europe, having branches in other countries. The major divisions of the company include
industrial manufacturing, energy, healthcare, home appliances and cities and infrastructure
(Siemens.com, 2018). Thus, it has a large base of the customers across the world. Its mission is
to electrify, automate and digitalize the world all-around by providing the best facilities to the
customers (Karhula et al., 2018). This report will present strategies for Siemens based on the
SWOT analysis done in the previous research paper, environmental analysis, stakeholder
analysis, description of the organizational structure and design, ways to motivating the
employees, recommendations and controls to monitor the progress of the business plans. All
these will be discussed in a comprehensive manner to illustrate the strategic position of the
company.
SWOT - formulating strategies
Strategies based on:
 Strengths:
The advantage of brand name and reputation based on high quality products and services and
product innovations and strong supply chain should be utilized while making new strategies for
business growth. These aspects are beneficial as these focus on creating reputation based on
highly developed and innovating products and services, which is the foundation of the company.
 Weaknesses:

2RESEARCH & ANALYSIS PAPER – PART II
The competitiveness should be increased for high quality products to retain its market position.
Expertise should be increased for forecasting the product demand. To make the business grow,
the marketing activities should be made innovative, extensive, and efficient financial planning
should be done.
 Opportunities:
Strategies should be made to explore the opportunities of IT expertise, green technology, Omni
channel marketing and growing local and global digital market. The world is now heavily
dependent on the technology and hence, it is wise to tap this new aspect of business for rapid and
extensive growth.
 Threats:
Bad and unstable economy in the global market, availability of substitute products from
competitors at lower price, and shortage of skilled workers are major threats for the growth of
the business and Siemens should focus on improving the skills of the existing workers and
innovation capability to handle these threats.
Environmental constraints
PESTLE analysis of Siemens (with respect to Canada)
Political  Stable political situation in Canada, encouraging industry growth
and liberal industry policies (Poirier, 2015).
Economic  Canada is one of the wealthiest and developed countries in the

3RESEARCH & ANALYSIS PAPER – PART II
world.
 It has a stable economy, with largest trading partner being the USA.
US-Canada Free Trade Agreement and NAFTA are beneficial for
international trade and business growth (Innis, 2017).
Social  Growing population through immigration and cultural mixes are
creating opportunities for business growth for Siemens.
Technological  Being a developed country, Canada provides resources for advanced
technology
Legal  Legal systems of Canada are supportive for business growth and
international investments
Environmental  There are regulations for protecting the environment as Canada is an
active member in the international climate change initiatives
(Bulkeley & Newell, 2015).
Global environment for Siemens
Siemens is actively involved in the environment friendly projects, such as, sustainable
development for the cities, producing CO2-neutral power, CSR activities, establishing safety
measures for the employees etc. Thus, the global awareness and concern for sustainability and
protecting the planet is a major challenge for Siemens as it needs to constantly innovate and
upgrade its technology to encourage sustainable practices.
Challenges from environmental constraints
Sustainability challenge is the major environmental issue that Siemens is facing along
with many other companies. Rising carbon level, pollution, receding sources of energy,