Significance of Digital Technology

The Entrepreneur
Project

Table of Contents
INTRODUCTION...........................................................................................................................1
Organization Identification..............................................................................................................1
Analysing opportunities...............................................................................................................1
Strategic analysis.........................................................................................................................1
Internal analysis ..........................................................................................................................2
Environmental analysis .............................................................................................................2
Data Collection and Analysis...........................................................................................................3
Research type- ............................................................................................................................3
Research Design- ........................................................................................................................3
Research approach.......................................................................................................................4
Research philosophy – ................................................................................................................4
Ethical consideration....................................................................................................................4
Data collection Methods..............................................................................................................5
DATA ANALYSIS..........................................................................................................................5
Significance of Digital Technology.............................................................................................5
Expansion into Indian market. ....................................................................................................6
Literature Review.............................................................................................................................7
Role of digital technology in business.........................................................................................7
International trheories for entering into new market. .................................................................8
Technological advancement in Turtle bay..................................................................................9
Growth Strategy Proposal. ............................................................................................................10
Market led approaches...............................................................................................................10
Resources led approaches .........................................................................................................11
Partnership and Alliances..........................................................................................................12
CONCLUSION..............................................................................................................................12
REFERENCES ............................................................................................................................14

INTRODUCTION
Digitization is the modern techniques that can help in improving the management and
communication in company along with increase in productivity and growth in business. The
company has to adopt the digital innovation as to achieve goals and objective of company. The
company became more efficient and smoother by enhancing quality. Through the identification
of value producing opportunities, the company has revive the profits and gain the competitive
advantage. Through various research and development it has been recognized that digitization of
company is long term investment. Digitization helps in managing document based transaction as
to deliver competitive advantage by making employee more effective and efficient.
Technological advancement can be challenging at initial stage but leads to long term productivity
of company.
Organization Identification.
Analysing opportunities
Turtle bay is a medium sized restaurant in UK which have its main office in Bristol.
Company is going to enter Indian market so that they can internationalise their business to earn
high profits and revenues. Analysing opportunities for the restaurant in India is beneficial as
government their is making efforts to boost the tourism sector. Organisation is going to achieve
its goals and targets by using digital media as it is the best way to connect with millions of
people in limited time. So it is the good opportunities for the turtle bay to expand in India. The
Govt. of India has allowed the five years free tax to new Restaurant and resorts. India is large
place for tourism and travel as it provide the diverse portfolio for cruises,adventure, medical,
wellness and other religion tourism. There is impassable increase in the performance of the
major cities in India due to increased travel and tourism the country for the business and leisure
activities. Mainly the information has been analysed from the global repost of UNESCO World
Heritage sites and other authorized governed sites which has the reliability and adaptability over
the data specification. Turtle bay is mostly famous for the Restaurant at the beaches and India
has been nowadays turns out be the country which boat a number of attraction and have
unmatchable diverse topography which makes it the ideal destination for the tourist. There is the
increase in the international market share of tourism and hospitality and more to expected to
increase in long term. More and more new Restaurant s are established along with foreign
hospitality players and heading more towards Indian market.
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Strategic analysis.
In term of having the strategic analysis it has been identifies the Restaurant are facing the risk
due to the continuous changing demand of customer along with the change in there
perception. Because of continuous changing needs of customers, restaurants such as Turtle bay
are required to change their strategies and tactics in a strategic manner. This will help the
restaurant to sustain a strong position in Indian market. Due to increase in the travel and tourism
opportunity in the country, competition from domestic and international firms is very high. The
Restaurant also faces the risk of seasonality in business along with change in demand and
preferences. Main ethical issue which can be faced by a restaurant in Indian market is over-
serving of alcohol and staff scheduling in which few employees are scheduled at peak time to
earn more tips. In this case, other employees misses the chance to earn good tips. The company
has the ethical responsibility to fulfil their corporate responsibility for sustainable management
in an organization. In case of CSR, main responsibilities of manager in Turtle bay will be to
utilise natural resources in a proper manner so that they will not be over utilised. The company
should maintain the confidentiality of the customers along with having the cultural and social
respects among each customer as India the diverse country having different cultural difference.
Internal analysis
Resources within the organisation The company has merged with other successful firms
who has technological advancement that helps the company in strengthening their operations and
has build a dependable supply chain. Turtle bay has trustworthy supplier of raw material that
gives advantage to the company to face any challenge. The company has highly efficient
personnel with new technological advancement that they have a successful track record in
developing products i.e. innovation. Main resources which are available to Turtle Bay restaurant
are skilled employees, high investment etc. With the help of these resources, concerned
restaurant can properly establish itself in Indian marketplace.
Evidence of Entrepreneurial Innovation:- Turtle Bay has a growing record as it is
successful in bringing new product that means innovation. The firm has always try to bring
something new as they used high tech services; installed maestro iPad Xpress for booking orders
of customers within restaurant. Other than this, drinks and meals offered at restaurant is
experimented by addition of different flavours especially flavours appreciated by people in India.
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This will help company in sustaining a strong brand portfolio and it is extremely useful of them
if they want to enlarge their business by introducing new products.
Influence of Founders:- The founders of Turtle Bay are not supportive, so the company
face issues while decision making. The management decides something new to brought to the
market after so much research, but the founders have trust issues with the management. So, they
take too long to invest in the new product and company miss the opportunity. But the founders of
company have active role in managing the funds and finance of company. Due to this, financial
statements are prepared on monthly basis to eliminate those aspects which are costly and serve
nothing to the concerned organisation in terms of revenues.
Environmental analysis
Global, Regional and emerging markets:- India is emerging as an travel heritage, and the
number of travellers is keep on increasing. According to pestle analysis it is an opportunity for
the company to establish their Restaurant in India. The government is also supporting the
Restaurant industry, has reduced taxes so that more people invest in this industry. The company
has a well known name in this industry so it will be easy for them to flourish in the new market.
Socio cultural influences:- The beliefs and attitude of people is changing according to the
new trends in this industry. Nowadays people prefer destination wedding, they book a Restaurant
or a resort so this will beneficial for turtle bay to introduce new Restaurant in India. People are
changing with the changing trends , they like to go on vacations and spend quality time, so from
this aspect also the company will be benefited.
Environmental & Competitive Analysis:- According to Porter's Five Forces the company
has threat of rivalry firms as their are well known brands existing in India. The customer's prefer
going to Taj Restaurant , Leela Palace, The Imperial, Oberai Udaivillas and some others who
will be tough competitors for Turtle Bay.
Data Collection and Analysis.
Research methodology is the specific process to use of tools and techniques to analysis
the information about the research. It is based on the analytical framework that associate with the
specific set of assumption use for conducting research. The research has been taken place to
identify the major issues and the role of digital technology in the expansion of the business in
India.
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Research type
It is based on the types and nature of the research along with behaviour which is
implemented in the research to determine and interpretation the facts and figures (Zaveri and
Amin, 2019). There are mainly the two types of the research group that is quantitative research
and qualitative research. In this research report, the researcher has used the qualitative research
which is based on the interest of humans along with non-numerical elements. This type has
helped us in identifying behaviour of Indian market for the company turtle for the expansion in
country. In this context, a questionnaire will be prepared in which customers are asked about
their favourite drinks and dishes. 100 people on random basis will fill that questionnaire and their
opinion will be considered as the opinion of entire population living in India. The information
will be based on the theoretical aspects & benefits the manager of company to decide best menu
for their dishes and drinks. qualitative research is treated as most accurate research as face-to-
face interaction with customers take place.
Research Design-
It can be termed as the framework of methods or techniques chosen by researcher to
accomplish the research. It establishes the logical relationship between the different components
or variable of research project. There are two types of research design: Exploratory and
Conclusive. Mainly the researcher used exploratory research to explore the specific aspect of the
report based on its aim and objectives. This research design doesn't bring promises the accuracy
in result but it will assists the researcher to analyse the answers of question to accomplish the
objective of research. The use of this research design has helped to have proper analysis of the
market trends and demand in Indian market to accomplish the objectives of research.
Research approach
In the research project consist of plan and procedure regarding the different assumption.
The approach has implemented according to behaviour and nature of the research problem
which has been addressed. The approach has been divided into different types; deductive
approach and inductive research approach (Rannikko, Tornikoski and Löfsten, 2019). The
researcher has addressed the inductive research approach as to identify the existing theories
pattern along with interpretivism philosophy that includes the integration of different human
elements.
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