Reflection Report on the Operation in Single Player Simulation Mikes Bikes Intro

Reflection Report on the Operation in Single Player Simulation Mikes Bikes Intro As Provided By
Smartsims

Contents
1. Introduction..............................................................................................................................3
2. First Year Decision (2018).......................................................................................................3
3. Second Year Decision (2019)...................................................................................................5
4. Third Year Decision (2020).....................................................................................................7
5. Fourth Year Decision (2021)..................................................................................................13
6. Conclusion and Future Work.................................................................................................19
References......................................................................................................................................20
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1. Introduction
This reflection report aims to assess the understanding of simulation programme
operation in Single Player simulation Mike’s Bikes Intro as provided by Smart Sims. Here I am
going to discuss and analyze the Single Player Simulation process undertaken by me during the
simulation project. Throughout the completion of simulation project, the performance is
analyzed.
2. First Year Decision (2018)
Key Financial Results
Parta Bikes MountainTop Cycles
Shareholder Value (SHV) $13.42 $13.96
Retail Sales $12,810,000 $13,279,100
Profit After Tax $1,538,110 $1,639,155
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The challenge for me in this year is to create a firm-level branding and distribution plan
for my current bike.
Market Research Report
In 2019, actual demand for Mountain segment is 37,073 units. But for other segments
such as Road and Youth segments no demands available in market place of 2019. The sensitivity
of the segments to the various product dimensions were analyzed. The low number of advertising
is expected for "Road segments". As the quality of the road segment is high it does not need to
advertise more rather than other two segments.
Branding both Mountain and Youth segments is necessary to achieve the challenge in
2019. So I have chosen branding option for my product. I thought it will boost the effectiveness
of the direct product marketing so I took the Branding as $2,000,000. When I chose branding i
realized that i could brand my product through different media channels.
Segment TV Internet Magazines
Road 10% 40% 60%
Mountain 40% 30% 50%
Youth 70% 20% 20%
Max Advertising $3,000,000
$3,000,00
0 $3,000,000
Max PR $3,000,000
$3,000,00
0 $3,000,000
The above table shows that the usage of different advertisement by medias for my
product to reach audiences.
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In Video 2, I learned that how to make the first year decision. It is much better to choose
one of either TV or Internet when on a small budget. My budget is $10, 00,000 for Advertising
for Mountain Bike. So I chose, $3, 00,000 for TV and $7, 00, 000 for Magazines. I could not
chose internet for mall budget.
3. Second Year Decision (2019)
Parta
Bikes MountainTop Cycles
Financial Results
Shareholder Value (SHV) $13.42 $13.96
Cumulative Change in SHV 18% 23%
Internal Results
Capacity (SCU) 20,000 20,000
Wastage 15% 15%
Idle Time 40% 39%
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Efficiency Index 0.75 0.75
Quality Index 0.75 0.75
No. of Products 1 1
Innovation and Learning
Process (Quality / Efficiency) $275,000 $275,000
No. of Product Devpts (2019) 0 0
No. of Product Devpts (Total) 0 0
Demand Forecast Accuracy 96% 91%
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