Adventure Works Marketing Plan

Title page
Name and
Id

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Table of Contents
Introduction:.................................................2
Multi-Player Experience:...............................2
1st Rollover:...................................................2
2nd Rollover:..................................................3
3rd Rollover:...................................................4
4th Rollover:...................................................5
5th Rollover:...................................................5
6th Rollover:...................................................6
7th Rollover:...................................................7
8th Rollover:...................................................8
The summery of the game play:...................9
The benefit of the course:...........................14
Future:........................................................14
Conclusion:.................................................14

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Introduction:
In developing an understanding of a real business scenario, the game of business
simulation act as an evident and effective contributor. The process of understanding
involves numerous accounting calculations and theories. The game contribute towards
shaping business decision-making strategies in the real business scenario. One of the
virtual scenario of business, Mikesbikes includes various segments such as, distribution
debt, equity control, capacity and advertising allocation.
Multi-Player Experience:
1st Rollover:
We received the opportunity of changing the company’s name with our preference. I
preferred the name Bikes. With the help of the report from previous year I extracted an
overall idea for the market trends and for constructing decision-making step for our
business. In accordance with the above mentioned strategy, we as a team prepared pricing
strategies and promotional campaigns. The pricing strategy was decided to be moderate
and print media like magazines and Public Relation tools were selected as promotional
strategies. We implemented the decision of producing more numbers of mountain bike
for the purpose of responding to the sales loss. The company was established for
operating with mountain related products. In the process of trying to enter price amounts
that was more than default price, 700 dollars in association with the changes in
advertisement and PR.

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The shareholder value in the year 2019 was 12.79 dollars. At that time competitors in the
industry were leading with the maximum SHV, 13.17 and at the same time, superbikes
demonstrated lowest SHV, which was around 10.98. These reasons led to our 2nd position
in the market. On the other hand, our company have experienced changes in the SHV
from the previous year, and it amounted up to 21 percent as well as the competitors’
lowest change was around 11 percent. The PAT (Profit After Tax) amounted to 0000
dollars and the sales in the retail outlets was 00000 dollars.
2nd Rollover:
I wanted to learn more about the simulation in second week of game. My decision-
making capabilities was better in first years in comparison to the last week. I extracted
recordings from the gameplay. In a discussion with my respected tutor, I developed the
understanding of the importance of advertisements in the first year. I made the decision
of incorporating improvements after the discussion, in accordance with the suggestion of
my tutor. The same year also concentrated in the figures of distribution and branding. The
recommendations and improvements led to the decision of decreasing pricing to 705
dollars for the purpose of increasing sales.
I understood the importance of market awareness and production efficiency after the
conduction of market research. Thus, I made the decision of increasing the production
level with the association of forecast sales. With the strategy of increasing production, I
increased the brand awareness value of the products by 700000 dollars. We also came up