Business Project

Running head: BUSINESS PROJECT
Business Project
Name of the Student
Name of the University
Author note

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BUSINESS PROJECT
Introduction
The application of business simulation plays a vital role in understanding the real-
world business scenario after studying the various theories along with accounting related
calculations. It helps in applying the various strategies along with making decisions in the
real-world situation. Mikesbikes is the virtual world business, and the respective simulation
contains multiple segments such as allocation related advertisement, distribution, capacity,
debt as well as equity control.
Mikesbikes has major two versions of business simulation which are: Multiplay and
Single play. The Smartsims have introduced the single play of Mikesbikes is helpful for the
simulation of business which assisted in getting used with the Mikesbikes intro multiplay.
The single player of Mikesbikes helps in providing similar kind of environment like
multiplayer wherein the individuals can play the game with the computer as the competitor,
and there can be the proper experience which is essential for making Mikesbikes Intro
Multiplay.
My Experience
Firstly, I have introduced adequately with the entire course outline along with the
basics to understand the requirement which is required to be covered by me in the first four
weeks. Rex Walsh was our mentor who directed us through proper software related to
simulation. In the very beginning, we were provided with the generic password along with
username for the account of the single player itself. Moreover, I started to work with
Mikesbikes simulation on the same day as well as was ready to launch the business.
In the respective scenario firstly, we required to transform the organization’s name to
the other selective name. In the particular aspect, the name which was provided by me to the

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BUSINESS PROJECT
organization was Bikes for the simulation of a single player. Moreover, I tried to go through
the different reports of the other years as to analyse the overall impression of the respective
market and tried learning the steps which are required for acquiring the business effectively.
1st play at Home on 30th March 2018
It was the preceding year wherein the main focus was to function the organization
with the mountain bike. However, we tried to enter various amounts that were much higher in
comparison to the default price which is inclusive of $700 with small changes in the budget
of advertisements and PR. However, the result of the first rollover was not at all impressive in
the operations as SHV fell from $11 to $. I mainly focused on various aspects of advertising
for the first year and tried to make decisions which I learnt formerly and analyzed that SHV
had risen to $. The coming year of the particular game was dynamic for distribution as well
as branding and in such scenario, I tried to upsurge capacity as well as decrease price from
$710 to $705 which helped in pushing sales. The particular results as the SHV of Bikes were
not impressive, and it was less in comparison to the competitors. However, unfortunately, I
was not able to keep various reports for journal during first-year tutorial class.
Also, during the second week, I started the work with the better understanding of
various general idea on simulation, and it helped me in making decisions in a better manner
and the following records have been analyzed during play. Lastly, for the first and foremost
year, the conventional type of unit price was set at $700 with the forecast of more than 18000
units for sale as well as 16500 units which were accessible for sale. Moreover, I then decided
to upsurge the overall price with the proper plan that helped in increasing advertisements and
PR and in such a scenario, I tried to increase capacity and roll over.