Sample of SWOT Analysis : Assignment

Running Head: SITUATIONAL ANALYSIS AND MARKET POSITION: CITI BANK
Situational Analysis and Market Position: Citi Bank
Name of the Student:
Name of the University:
Author Note:

SITUATIONAL ANALYSIS AND MARKET POSITION: CITI BANK1
Executive Summary
The report mainly focuses on the idea regarding the situational analysis as well as the market
position of Citi Bank. The study focuses on the branding strategy as well as advertising and
public relation strategy in the market. The paper also focuses on the marketing channels and
why the advertisement and public relation strategy is being taken into account. Lastly, the
paper focuses why it is essential for the firm so that they can flourish in the marketplace and
to accomplish the success in it.

SITUATIONAL ANALYSIS AND MARKET POSITION: CITI BANK2
Table of Contents
Introduction................................................................................................................................3
Branding Strategy.......................................................................................................................3
Goal of the Company.............................................................................................................3
Situational Analysis...............................................................................................................3
Target Market.........................................................................................................................4
Advertising and Public Relation Strategy..................................................................................4
Advertising Strategy...............................................................................................................4
Public Relation Strategy.........................................................................................................5
Marketing Channels...................................................................................................................5
Selected Advertisement and Public Relation Strategy...............................................................6
Conclusion..................................................................................................................................6
References..................................................................................................................................7