Skeleton for Unit 6 MSBP - Created by RI

Skeleton for Unit 6 MSBP – Created by RI
Introduction
Globalisation is the process of interaction and integration among people residing in
different society, nation, geographical background, etc. Globalisation refers to free movement
of goods, services of people across the geographical background in order to attain long term
sustainability and expansion of business. There is more scope of trading and hence there is
improvement in sales of organisation. As there is difference in geographical background, so
there is alteration in working style, tax policies, demands of consumer, etc. which has to be
considered by managers of association (Cleden, 2017).
Globalisation is beneficial not only for organisation but also for nation. There is
economic, cultural, social growth of country. There is improvement in relations among
political parties because of trading in inter – state. There are some specified legal laws which
has to be followed to deal in other country. This report is based on Jaguar which is one of the
best organisation in auto-mobile sector. This association haws head quarter in Whitley,
England and established in 1922. In this report there is discussion about establishing aims and
objectives, timescale with the help of Gantt Chart, research plan, qualitative and quantitative
research and lastly conclusion and recommendation.
Write about the following:
Positive impact of Globalisation in general to the businesses in the UK.
Economic Impact- There is positive impact of globalisation on economic growth of
country. There are possibilities that there is more import and local business enterprise gets
affected in negative manner. There is issue of different aspects such as GDP, inflation rate,
fluctuation rate, etc. There is difference in currency rate of every country, so it is important to
make policies according to region where business is operated. Nation is able to represent
themselves at international level hence economic growth is possible (Doherty, Ashurst and
Peppard, 2012).
With improvement in economic growth, there is improvement in living of standard of
people. There is improvement in per capita income, so there is increment in social
development as well. Employment generation is possible because of many international brand
are operating in UK.
Cultural Impact- There is difference in cultural values of different nation. For
instance: there is trend of lavish life in UK, hence people of UK belief to have branded car
which denotes their living of standard. While contrary to it in Asian countries, car is used for

usage purpose. Hence they do not belief in investing branded cares. So due to difference in
cultural values, managers of Jaguar has to keep this thing in mind. This is fruitful for
planning actions and providing appropriate services according to demand of society.
With globalisation, it is easy to convey message related to cultural values of cone
country to other. Hence there is linkage between both. This is relevant and significant for
bridging gap between different culture of different nation.
Ethical Impact- Ethics is the important component which have to be considered by
managers of Jaguar. These days, ethical working in organisation is one of the ethical aspect
which has to be considered because of more political interference. When managers of Jaguar
are thinking to expand business at international level, then it is important to operate in ethical
manner. This makes brand image of Jaguar more strong and they are able to maintain long
term existence in UK (Drucker, 2012).
With ethical aspect, there is improvement in working style of Jaguar and they focus
on working in ethical and appropriate manner. For instance: there is recession in UK, then
managers of Jaguar dismiss employees for reducing cost. While if same situation arise in
Asian countries, then this is not in appropriate and ethical decision. Hence there is difference
in ethical aspects as per difference in geographical background.
Background of the Research
Jaguar is the organisation which provides lavish and luxury cars to people. Managers
of Jaguar wants to operate at international level, so business and brand image can be
increased. There are some alterations which has to be made to make changes according t
external market. There are many departments in Jaguar such as HR, technology, research and
development, finance and accounts, etc. so these departments gets affected because of
globalisation of business. Impact of globalisation on different departments are as under-
Operations- Operations is the departments which creates synchronisation in activities
of various departments. In case managers of Jaguar are thinking to launch business at
globalise level, then there is requirement of proper communication channel, so appropriate
information can be delivered (Fageha and Aibinu, 2013). Operations departments has to
deliver information regarding purchase, production, marketing, research, etc. to concern
department. In case of globalisation of business, operations department has to provide correct
information within specified time, so there is no delay in working and hence cost can be
maintained.
Marketing- Marketing is the department which makes strategies for providing
information related to product to society. There are different ways of marketing of cars such

as hoardings, sponsorships, online marketing, television, radio advertisements, etc. Hence it
is important to make changes in marketing at globalise level. There is difference in trend,
culture, social, ritual values of people according to difference geographical region, so
marketing plan must be plan accordingly. Marketing of product helps to change prospective
consumer in consumers and hence positive impact on sales and revenue can be noticed.
HR- Human resource department works to hire personnel according to requirement in
concern department. There are many people who applied for the post, but HR manager of
Jaguar select the best one best out of them. In case of globalisation, Jaguar operates in
different parts, so there is requirement of employees who have knowledge about taste, culture
of particular region (Florén and Frishammar, 2012). Hence it is responsibility of HR manager
to appoint correct personnel.
Apart from this, there is difference in remuneration, leave, policies, so it is
responsibility of HR to understand them and then provide information to employees. Hence
it is important to keep employees satisfied with proper planning related to salary,
remuneration, etc.
Accounting- Accounting system works for keeping proper information related to
finance and books of accounts. In globalisation, Jaguar operates in different parts of country,
so there is difference in economic rates. This affects accounting system of Jaguar. It is
important for managers to file books of accounts according to standards of UK because there
is difference in accounting policies of various countries. Books of accounts might be formed
in appropriate way because it provides information about working style of Jaguar in true and
fair manner to stakeholders.
Write the
Aim of the Project
To identify positive cultural, ethical, economic influence of globalisation on various
organisation's division. A case study on Jaguar.
Objectives
 To understand the concept of globalisation.
 To determine cultural, economic and ethical impact of international business
operations.
 To access role of different organisational units of Jaguar in operating at international
level.
Research Plan
Project Title “What are the positive economic, cultural, and ethical

impacts of globalisation on different business
functions within an organisation”. A case study on
Jaguar.
Project Plan
Company Name: Jaguar Cars
Cost Cost means which has to incurred for expanding
business at international level. This cost must be less
than profits and revenues which can be earned at
international level. There are different types of cost
such as machinery installation, maintenance cost,
labour cost, legal personnel commission, etc.
Managers of Jaguar has estimation of around £ 4550
for all these expense (Forsgren and Johanson, 2014).
In conducting this research, there is requirement of
different resources such as purchase of books, survey,
etc. It is important for researcher to conduct research
within specified budget. This research includes cost of
approx. £ 300.
Scope Scope of expanding business at international level is
more. There is improvement in sales, revenue, brand
value, consumer satisfaction, etc. This also helps to
fight with international brand and hence it is easy to
analyse what changes are required to be made in
product and services, so consumers wants to avail
services from them (Lin and Chen, 2012). As there is
difference in taste of consumer according to difference
in geographical region, so this increases growth
prospects for Jaguar.
In conducting this research, researcher is able to
understand different concepts of research such as aims
and project, project management plan, primary and

secondary research methods, etc. So it is beneficial for
future in conducting research on globalisation and they
are able to make understand researcher about different
aspects of project.
Time Time is also important component because these days
changes are taking place with rapid speed. There are
different plans which has to be done by managers of
Jaguar so it must be done fast and frequently. This
helps to attain good profits and revenue within
particular time and aims and objectives of Jaguar can
be attained. Time required to complete this research is
around 14 weeks.
In conducting this research, there are different
activities such as data analysis, data collection,
framing questionnaire, data collection, interpretation,
etc. so all these things requires time. As per Gantt
Chart, researcher must work within specified time.
Time required to complete this project is around 11
weeks.
Quality Quality of cars and services provided by managers of
Jaguar are crucial and significant because this is
important and relevant for making alterations
according to difference in product and services. When
quality of services are good, then it is easy to make
long term existence in society (Morrison, 2013). At
international level, there is competition with
international brand, so it is essential to take care of
services. At globalise level, there is difference in
demand of consumer, so with maintaining quality
customer remains satisfied and customer base gets
enhanced.
While conducting this research, data is collected from
primary source, so exact and appropriate information

can be used. It is important and significant because
interpretation is based on it.
Communication Communication means interaction among people to
know what can be done and what more can be
included. In globalisation of business, there are many
decisions which have to taken by managers. Hence it
is important to convey it to employees with the help of
business phones, e- mail, organisational notice board,
etc. This helps to provide them information about
working style and possibilities of getting positive
returns are more (Nicholas and Steyn, 2017).
While conducting this research, there is a team which
works to collect data associated with it. Hence there is
requirement of different proper communication
channel such as conference calls, mails, etc. so
possibilities of duplication and misconception are less.
Risk Risk in conducting business operations at international
level are high because frequent changes are taking
place in environment. So there is greater risk as
compared to domestic market. Managers of Jaguar has
to expand more on research and development
department. Risk associated with the process of
globalisation is change in trend, frequent alteration in
technology, etc.
While conducting this research, there is risk of data
hacking, loss of data, slow processing speed, etc. are
the risk which may arise in conducting research.
Resources Resources such as employees, expertise knowledge,
funds, etc. are required to expand business at
international level. This helps to perform operations in
appropriate manner. Planing for resources must be
done according to requirement, so it is easy to plan
business operations in effective and significant manner