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Unit 6 Managing a Successful Business Project Assignment (MSBP)

   

Added on  2020-10-05

20 Pages4546 Words294 Views
Skeleton for Unit 6 MSBP – Created by RIIntroductionGlobalisation is an approach where companies introduces their business in othercountry so to capture more customer and market base. Globalisation brings new technology,better process, more employment etc which creates positive impact on the country.Globalisation has only achieved with the help of latest technology and logistics as it helpsbusiness for smooth functioning of their business operations. In other words it can be refer asexpansion of business with high capital in other country to interact with other people,government, culture, climate etc.. There are different impact of globalisation on distinctfactors. Economic impact is one the most prominent. It includes tax policy, inflation rate,disposable income etc. As company increase their production due to high demand ofcustomer which will persuade to high economies of scale which is good for any country.Increase of tax collection would be crucial positive impact for UK government. Employmentrate will also increase due to increase in job resulting in high disposable income which isgood for economy of UK (Nicholas, J. M. and Steyn, H., 2017). Labour will get cheaper forJaguar due to increase in population. Cultural globalisation means transfer of ideas, values, beliefs etc. to other new marketwhich reduces cultural diversity conflicts. It will help UK to attract tourist and immigrantswhich will boost their hospitality sector to a certain level. It will promote cultural diversity asdifferent people will come together for work which will increase peace and harmony in thecountry. Due to increase in population chances of increase in sales of Jaguar is also high(Jeston, 2014). Lastly, Ethical Impact will help jaguar manager to take better decision makingas they have to take their opinions by considering all cultural aspects. Other than that, ifjaguar is promoting cultural diversity then the goodwill of company will improve and betterrelationship will be developed which results in increase in productivity of employees.In this report, Jaguar land rover is taken for discussion. It is a British MNC whichdeals in luxury vehicle which includes cars and headquarters in Whitley, Coventry UnitedKingdom. Aims,objectives and time frames of this report will be explained. Small scaleresearch with the help of qualitative and quantitative methods will be done on chosenorganisation. Conclusion on the based on finding will be explained and discussed forunderstanding. Reflection will be done on whole report so to give out recommendations tothe company:

1.Background of the ResearchEconomic globalisation refers to when there is a connection with different countriesthrough trade or exchange of raw materials or resources to fulfil their business operations.Aim of this is the free flow of information, knowledge, goods and services etc. to improvepeople development and their way of living life. Jaguar Land Rover is one of the topexpensive car makers which is owned by Indian company Tata Motors since 2008 (Hillson,2017). This is the only car company who has acquired royal warrants from queen of Englanddue to their best quality and services. In the recent past, company has attain sales of 604,009vehicle in 2017 which is a record and has been done with the help of more than 43 thousandsemployees worldwide. Main functions of marketing is to monitor and analyse knowledge about competitionand their strategies in critical situations, to design product according to consumer needs anddemands so to satisfy them, brand awareness of company so to increase their brand equity, toprovide customer service to improve customer engagement etc. Marketing is an importantdepartment in any company and connected to other department so to attain smoothfunctioning of business operations. Globalisation will help HR department as morecandidates is required to complete the project which is good for the economy. Due to new andlatest technology. Operations function will get better and advanced which will help companyto reduce cost of production. Company will be more knowledgable as they have to manageaccording to the specific laws their government has set. (Muller, 2017)Aim: Aim of this report is to “Determine positive economic, cultural, and ethicalimpacts of globalisation on marketing functions within Jaguar Land Rover”.Objectives:To identify the concept and role of globalisationTo analyse Impact of positive economic, cultural and ethical on marketing functionsof Jaguar Land RoverTo evaluate relationship between impact of globalisation and functions of marketingResearch PlanProject TitleDetermine positive economic, cultural, and ethicalimpacts of globalisation on marketing functions withinJaguar Land RoverProject PlanCompany Name:Jaguar Land Rover

CostTo accomplished any project, cost or fund isrequired which should be pre decided beforestarting a project. Company can acquired cost frommany sources like banks or private financial sector.They have to use different types of techniques to findout the cost which will be incurred in the future.(Boyle, 2017).ScopeThe scope of globalisation is high as customer needsand demands are changing quickly which is good forthe company as they have large market which theyhave to cover in future.TimeTo complete any project, time deadlines isimportant as exceed in time taken will increase costto the company. Methods to calculate project timelike critical path method or work breakdownmethod etc. Project can only accomplished if properskills and capabilities inculcate to the employee's sothat they can perform their task with fullproductivity and complete their work with givendeadline (Binder, 2016)QualityQuality of research is important as any small mistakecan affect the globalisation process as huge cost isincur to start project in any country. Properquestionnaire and survey should be conducted beforetaking any decision as it will help them to understandcustomer unmet needs.CommunicationCommunication is an essential part for completionof project. Project manager work is to conduct opencommunication between all the parties so that allthe important information would be disseminate tothe parties. Jaguar can use different types ofmethods for communication which includes non

verbal communication, written communication etc(Forsgren and Johanson, 2014)RiskIt is important for any company to find out the riskwhich can affect company's productivity andefficiency. Jaguar leader should regularly monitorand analyse the external environment so to modifytheir strategies and policies accordingly. Jaguarwould only secure their position in the market ifthey are amending their strategies so that anyinternal and external threat does not affect theirperformance. Chances of fraud in questionnaire andsurvey could be possible and its companyresponsibility to check the source of it beforeapplying their conclusion on real project. ResourcesResources includes raw materials, human resources,technologies etc. which are available within anorganisation. Jaguar should utilise their resourcesaccording to the demand generated by customers sothat maximum utilisation of resources would attain(Cleden, 2017). Resources like books, journals,magazines, article, newspaper etc is taken forconsideration while conducting the research.Type of ResearchPrimary and SecondaryQuality and QuantityResearch is a 4 step cycle which is continuouslyrunning which are given below,Making hypothesisMaking predictions on the basis of hypothesisTest of predictionsFinal resultThere are two types of information, one is primaryresearch and other is secondary research. In primarydata is collected for the first time and interpretation isdone on that but on the other hand, secondary researchare those whose data is already collected by someother researcher and can be found on online platform

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