Project Log Book for Globalisation Case Study

The project aims to determine the positive economic, cultural, and ethical impacts of globalisation on marketing departments, using British Telecom as a case study. The log book provides a detailed account of the research process, including challenges faced and lessons learned. It also includes a summary of the project's progress, tasks planned for next week, and supervisor comments.

Skeleton for Unit 6 MSBP – Created by RI
INTRODUCTION
Globalisation is considered as the process of interaction of individuals, government and
organisations across national boundaries. It has also modified working pattern of business as well
as the way through which they manage managerial activities at international markets. Influence
of globalisation also impacts over different functions of organisation which contributes in their
success (Crane and Matten, 2016). Present report is based on British Telecom, a multinational
telecommunication company based in London, United Kingdom. This telecommunication
company is large in size and founded in 1969 and mainly provides mobile telephony, broadband
internet, digital television, fixed line telephony etc to its customers in international market. The
main purpose of this assignment is to analyse positive economic, cultural and ethical impacts of
globalisation on marketing department of British telecom.
Write about the following:
Positive impact of Globalisation in general to the businesses in the UK:
 Economic Impact: Globalisation give various advantages to organisations in increasing
productivity of business by moving it in international marketplace. Through trading
commodities across territorial region, a company can generate high profitability. This
leads to improve and enhance economy of country as well.
 Cultural Impact: When a company moves its business on global scale then it requires to
give employment to people of different background. This would create diversity at
workplace which helps in developing creativity in products and services. This will aid
organisations in offering innovative and creative products to customers as well.
 Ethical Impact: In order to introduce globalisation within business, a company also
requires making modification in existing code of conduct, policies and strategies. This
would help in operating business in ethical manner.
Background of research
Globalisation is considered as the interaction of two or more countries for the purpose of
trade of goods and services. It has been analysing that there are numerous of factors such as
cultural, ethical and economical of globalisation which impacts over organisational functions.
Mainly globalisation is impacting over marketing functions of organisation as its difficult for
this department to manage their operational activities in international markets. In context to
First page must contain.. name surname student,unit number and the name of the work,words
counter!!!

British Telecom, the company belongs to telecommunication sector and operates its business in
approximately 180 countries. The main of purpose of this research is to understand cultural,
economic and ethical impact of globalisation over marketing function of this company. It can be
said that mainly this company is availing its product and services in international market which
is influencing its marketing as well as other managerial functions (Boserup, Tan and Toulmin,
2013). In this regard, researcher has formulated relevant aims and objective in order to identify
actual of impact of globalisation over marketing function of British Telecom.
Research Aim
“To determine the positive economic, cultural and ethical impacts of globalisation on
marketing department of an organisation” A case study on British Telecom
Research Objective
 To identify the main factors determine Globalisation
 To determine the impact of Globalisation on business activities of British Telecoms
 To relationship between globalisation and economic growth of British Telecoms
Research Plan
Project Title “To determine the positive economic, cultural and
ethical impacts of globalisation on marketing
department of an organisation” A case study on British
Telecom
Project Plan: A project management plan is document that clearly specifies that how an
project is executed, evaluated and controlled. It is a brief summary of an overall project
which reflects planning documents, management plan etc.
Company Name: British Telecom
Cost Financial fund is considered as the backbone of
every project as it contributes in successful execution of
research report in effective manner. In this research

project of British Telecom, researcher have estimated
its approximate £300 for conducting an effective
research that will be helpful in identifying true
information for this research.
Scope This is one among the essential factor of project
planning that is required to be acknowledged while
identifying future scope of this research. It has been
identified that after conducting this research, the
company will be easily able to execute its marketing
activities in international market. This will also
contribute in achievement of future goals of company
with more profitability level.
Time It is considered as the most essential asset which helps
in achieving success for research topic. It is important
for researcher to plan every activity effectively and then
decide its satisfactory time limit (Idowu and et. al.,
2013). In this regard, researcher who is conducting an
effective research for British telecom have specified
that they will take approximately 2 months in order to
conduct an effective research with satisfactory outcome.
Quality In this factor major concern of investigator is to
execute whole project with quality. In this regard, it is
important for researcher to choose best quality of
technology and promotional activities in order to wind
it up in effective manner.
Communication It is essential for organisation to communicate all the
necessary details of the project with its related
employees and related person that will be affected with
its execution. In context to research of British Telecom,

researcher will convey each and every detail to its team
mates in order to execute an effective research.
Risk Every Business is consisting of lots of hurdles
and risk which stops them in becoming successful. In
relation to the research of British Telecom, the main of
risk of this research could be unsupportive factors
which do not in international market. It can be said that
marketing activity of every area is different which
creates difficulty for companies to establish their
businesses in international market.
Resources For completing this research of British Telecom, it is
important for researcher arrange required resources.
These resources include human resources, raw
materials, equipment’s, appropriate amount of funds
and technologies
Type of Research
Primary and Secondary Primary research method: In this method of data
collection researcher collects information from
respondents personally. This gathered information is
first hand and authentic as there is no mediator between
researcher and respondent. As per evaluation, it has
been observed that researchers use various sources for
gathering information that is questionnaire, interview,
observation, focus group, field trials etc. Among all
these stated sources, it has been realised that researchers
are giving main priority to questionnaire as respondents
only have to answer certain questions according to

their state of mind from the available option (Turker
and Altuntas, 2014). It can be said that this method is
time consuming but provides true and relevant
information which beneficially in finding out solution
for research.
Secondary research method: In this
methodology of data collection, investigator gathers
information from previous studies or researches which
have been conducted in the past. It has been analysed
that main concern of researcher is to find out true
information within less period but without
compromising with quality of result (Lee, Olson and
Trimi, 2012).
Qualitative and Quantitative Qualitative research: This method of research is
helpful in analysing attitude and behaviour of person.
This method is basically used to grab deep knowledge
over specific subject. In this qualitative research,
researcher uses observations, photographs etc for
identifying true result. It can be that qualitative research
method is giving preference to facts and views. As per
evaluation it has been realised that researchers are using
interviews and other methods in which they can easily
analyse that response of respondent. As a result, it
contributes in finding out true solution for aim of
research.
Quantitative research: Quantitative research is
mainly based on numerical and statistical data for
evaluating overall research. But it has been analyzed
that this methodology is helpful when there are large
number of people or respondents whose data can be
used for evaluation process (Hoejmose and Adrien-

Kirby, 2012). This method is moreover practical as
compared to qualitative research as it give preference to
numerical data which contributes in attaining desired
outcome of research.
Gantt chart:
It refers to a chart which contains a series of horizontal lines that depict the unit of
production and amount of work done within a time period in relation with the operation that have
been planned for that time period (Kapferer, 2012). A Gantt chart is basically used in project
management for providing a graphical illusion of schedule that help project manager to plan,
track and coordinate project for achieving objectives behind it.
Work breakdown structure: -
It refers to a chart under which the critical work components are presented to determine
the relationship between them and within the project and these components are generally known
as task of the project. Work Breakdown Structure help a project manager to effectively manage
the team work into more manageable section.

Research Methodology
It refers to the part of whole project which helps in executing whole research in positive
manner. This methodology is adopted by researcher to gather information from different sources
on specific topic. This collection of information in based on chosen aims and objective of
project.
Data Collection
It is the methodology in which researcher adopts various authentic sources for gathering
information related to require to topic. In this research, investigator have adopted primary and
secondary sources of data collection.
Questionnaire
It is a set of various questions which are prepared by researcher to understand point of
view of respondents.
Sampling strategy, Sample size
Sample size: It is the number of observation which have been selected from total
population on the basis of which statistical inference will going to be made in future. In this
research for British Telecoms, researcher have chosen 40 respondents as its sample size. It can
be said that these respondent are stakeholders of the company that means customers, employees,
top management, and other business related person. This sample size will help researcher in

understanding point of view of respondent and as a result an whole outcome can be concluded on
the basis of these respondents point of view.
Sampling method: Sampling method is simply consist of various of methodologies
which are chosen by investigator for selecting its participants from whole population. It is mainly
of three types Cluster Random Sampling, Simple and Stratified. In this research of British
Telecom, researcher have chosen random sampling method.
Ethical consideration
Ethics are mainly considered as the set of norms or code of conduct which helps the
individual in evaluating what is right or wrong. In relation to research, it is essential for
researchers to follow their own ethical values in order to complete this research properly. Ethical
consideration for researcher states that it is important for researcher to use confidential
information of respondents for research purpose only. They can not share with it any one and if
in case they are required to use it, they have to take permission first.
As per the above stated methods, it has been identified that researcher have used qualitative
research method for its research. In this, questionnaire is chosen by researcher in order to
understand actual opinion 40 respondents on 8 questions with suitable options. As a result, it will
contribute in attaining appropriate outcome for research purpose.
Questionnaire
Q 1) Are you aware with the concept of Globalisation?
a) Yes
b) No
Q 2) What is the importance of globalisation for British Telecom?
a) Improves sales
b) Enhancement in usage of technology
c) Increases profitability
Q 3) Does Globalisation helps in economic development of nation?
a) Agree
b) Disagree
Q 4) What are the major challenges of globalisation?

a) ) Increasing competition
b) technology
Q 5) What are the main tools of supporting globalisation?
a) Foreign Direct Investment
b) International trade
c) Removing trade barriers
Q 6) Does globalisation impact on world civilization?
a) Yes
b) No
Q 7) What are the major factors that have contributed to globalisation and marketing
activities?
a) Difference in tax rates
b) Technological change
c) Economies of scale
Q 8) What are the major components that have resulted in globalisation?
a) Reduction in government control
b) Communications
c) Consumer Demand
Q 9) Does globalisation leads to change in marketing activities?
a) Agree
b) Disagree
Q10) Provide some recommendation for British Telecoms in order to maximise its
profitability
Total Population: It is a total of potential customers who have been finalised for
conducting an effective research. For this research, investigator have chosen approximately 100
participants for understanding their perception regarding issues of research.

Secondary research:
Secondary sources of data collection include books, online articles, journals, magazines,
newspapers etc. In addition to this, it can be said that collected information can be used as
authentic because it is the result of other researchers.

Theme 1: Concept of Globalisation
Q 1) Are you aware with the concept of Globalisation? Frequency
Yes 26
No 14
Interpretation: According to the above graph it has been analysed that 26 out of 40
respondents are in favour globalisation is an important concept as it helps in enhancing
profitability of firms as large number of customers. Whereas, on the other hand approximately
14 respondent have specified that they are not aware of globalisation as they are not going out
which have disconnected them from the external activities that is transforming overall.
26
14
Yes
No

Theme 2: Importance of globalisation for British Telecom
Q 2) What is the importance of globalisation for British Telecom? Frequency
a) Improves sales 21
b) Enhancement in usage of technology 9
c) Increases profitability 10
21
9
10
a) Improves sales
b) Enhancement in usage of
technology
c) Increases profitability

Interpretation: As per above stated graph, it has been analysed globalisation is very
important for British Telecom as it has totally changed overall scenario for working activities of
this company. It has been observed that 21 respondents have said that globalisation has improved
sales of British Telecom as the company is dealing around 180 countries which improve its sales.
On the other hand, approximately, 9 people have said that it has increased uses of technology.
Whereas, remaining 10 people have stated that globalisation has increased profitability of British
Telecom.

Theme 3: Globalisation helps in economic development of nation
Q 3) Does Globalisation helps in economic development t of nation? Frequency
a) Agree 21
b) Disagree 19
Interpretation: From the above-mentioned graph it can be said that globalisation helps
in developing economic condition of nation of as they personally feel it increases trade among
countries which results positively on the growth of their income level. Among of 40 respondents
21 have said that they agreed with the same thought as they have seen this same change in their
own country whereas, on the other hand, 19 respondents have said that they are strictly against
this thought as they think that it only develops already developed countries.
21
19 a) Agree
b) Disagree

Theme 4: Major challenges of globalisation
Q 4) What are the major challenges of globalisation? Frequency
a) ) Increasing competition 15
b) technology 25
Interpretation: As per the above specified report, it has been analysed that there are
numerous of challenges of globalisation which are faced by business organisation. Some of them
includes increasing competition and technology. It has been realised that 15 respondents have
said that main challenge of globalisation is increasing competition as now more companies are
able to perform their business activities at international market. On the other hand, 25 of them
said that technology is the major challenge as companies are not able to adapt technology of
different country according to their working environment.
15
25
a) ) Increasing competition
b) technology

Theme 5: Main tools of supporting globalisation
Q 5) What are the main tools of supporting globalisation? Frequency
a) Foreign Direct Investment 15
b) International trade 10
c) Removing trade barriers 15
Interpretation: From the above-mentioned report, it has been observed that there are
numerous of main tools which support globalisation. This tool includes foreign direct
investment, removing trade barriers and international trade. 15 respondents have said hat that
main tool which supports globalisation is foreign direct investment. Whereas, 10 have specified
that international trade is the main tool which can be considered as best for globalisation. On the
other hand, remaining 15 respondents among 40 have declared that globalisation helps in
removing trade barriers.
15
10
15
a) Foreign Direct Investment
b) International trade
c) Removing trade barriers

Theme 6: Importance of globalisation for British Telecoms
Q 6) Does globalisation impact on world civilization? Frequency
a) Yes 25
b) No 15
Interpretation: From the above-mentioned report, it has been analysed that globalisation
has its major influence over world civilisation as it has allowed business organisation to perform
their business activities in international market. It can be said that 25 respondents have denied to
this thought as they think even though it has improved chances of trading for company but it has
not been accomplished effectively yet. On the other hand, over 15 respondents have said that yes,
they also thinks that globalisation is impacting positively on world civilisation.
25
15
a) Yes
b) No

Theme 7: Major factors that have contributed to globalisation and marketing activities
Q 7) What are the major factors that have contributed to globalisation
and marketing activities?
Frequency
a) Difference in tax rates 18
b) Technological change 7
c) Economies of scale 15
Interpretation: As per the above specified graph, it can be said that there are numerous
of marketing factors which contributing to globalisation as well as other organisational function
like marketing. Among 40 respondents 18 have said that its main factor is difference in tax rates,
whereas 7 among thinks that technological change is affecting factors which influences
marketing activities. On the other hand, 15 respondent said that economies of scale are the major
factor that contributes to globalisation and marketing activities.
18
7
15
a) Difference in tax rates
b) Technological change
c) Economies of scale

Theme 8: Major components that have resulted in globalisation
Q 8) What are the major components that have resulted in
globalisation?
Frequency
a) Reduction in government control 22
b) Communications 18
22
18 a) Reduction in government
control
b) Communications

Interpretation: From the above-mentioned graph, it has been observed that there are
several components that results in globalisation. It has been realised that 22 respondents think
that main component which results in globalisation is reduction in government control. Whereas,
on the other hand 18 of them believes that communication is main element that results in
globalisation.

Theme 9: Globalisation leads to change in marketing activities
Q 9) Does globalisation leads to change in marketing activities? Frequency
a) Agree 28
b) Disagree 12
28
12
a) Agree
b) Disagree

Interpretation: As per the above mentioned, it has been analysed that globalisation have
also changed pattern of marketing activities. It has been analysed that 28 respondents have
strongly agreed to this thought whereas, 12 have them denied as they think that marketing
activities are planned according to the market it does not have any role related to globalisation.
As per overall evaluation, it has been analysed that globalisation have benefited to British
Telecom as this company have gained lots of opportunities while they have expanded in
international market. It has also helped them in reaching to potential customers who can be
targeted in future and can also maximise their profitability.

Recommendation on findings
From the above specified research, it has been recommended to British Telecom to adopt
latest tools and technology in its marketing activities as it will help them in communicating to
customers of international market place in less period. Along with this, it will help influencing
customers of international market over their products and services in positive manner. It has been
evaluated that with the usage of digital technology in the marketing activities of British Telecom
the company can easily achieve its targeted goals and objectives. As a result, the company can
easily improve its presence over international market in positive manner. In addition to this, it is
advised to this company to hire some local marketing expertise in international market so that
they can easily understand local culture of market. This will also help in taking relevant
decisions according to the related market. It can be said that this decision of hiring marketing
team of local geographical location will be helpful for this company and contribute in
enhancement of its profitability ratio.
Conclusion to the research
From the above-mentioned research report, it has been analysed that there different factors
of globalisation which has influence over marketing function of companies who operates their
business activities at international level. It has been identified that primary method of data
collection is helpful for researcher in finding out true information in order to achieving its
targeted goals and objective. In this, questionnaire have been used for 30 respondents to
understand their true knowledge over same topic.
Reflection
While conducting research for British Telecom, I have experienced various situations in order to
complete this overall research in effective manner. It has been observed by me that provided time
for this research was not enough as I felt difficulty in completing this time within 2 months. I
have also experienced that while completing this research using questionnaire, many of the
respondent have not given positive response as they have felt that it is a time wasting activity
(Lasserre, 2017). Along with this, money which was allotted for the research was satisfactory i
have used in effective manner and felt that it was sufficient. In addition to this, it can be said that
with the help of primary method of data collection I was able to interact with people who have
allowed me to take find out their true knowledge over the same topic. As a result, I have

successfully completed this research with best possible outcome for British Telecom which will
be helpful for them too in order to understand impact of different factors of globalisation over
marketing function.

REFERENCES
Books and Journals
Crane, A. and Matten, D., 2016. Business ethics: Managing corporate citizenship and
sustainability in the age of globalization. Oxford University Press.
Boserup, E., Tan, S. F. and Toulmin, C., 2013. Woman's role in economic development.
Routledge.
Idowu, S. O., and et. al., 2013. Encyclopedia of corporate social responsibility (Vol. 21). New
York: Springer.
Kapferer, J. N., 2012. The new strategic brand management: Advanced insights and strategic
thinking. Kogan page publishers.
Turker, D. and Altuntas, C., 2014. Sustainable supply chain management in the fast fashion
industry: An analysis of corporate reports. European Management Journal. 32(5).
pp.837-849.
Lee, S. M., Olson, D. L. and Trimi, S., 2012. Co-innovation: convergenomics, collaboration, and
co-creation for organizational values. Management Decision. 50(5). pp.817-831.
Hoejmose, S. U. and Adrien-Kirby, A. J., 2012. Socially and environmentally responsible
procurement: A literature review and future research agenda of a managerial issue in the
21st century. Journal of Purchasing and Supply Management. 18(4). pp.232-242.
Lasserre, P., 2017. Global strategic management. Macmillan International Higher Education.
Stromquist, N. P. and Monkman, K., 2014. Defining globalization and assessing its implications
for knowledge and education, revisited. Globalization and education: Integration and
contestation across cultures. 1. pp.1-21.

Performance Review and Self-Assessment
Learner Name
Project Title “To determine the positive economic, cultural and
ethical impacts of globalisation on marketing
department of an organisation”.
Important stages
 Identification of topic
 Aims
 Objectives
 Collection of Data
 Select Respondents
Key factors you learned from the
project Effective communication skills
What skills did you develop
Research Skills, Time management and
Leadership qualities, communication skills
Discuss the project management skill Risk management

you developed
Project
positive economic, cultural and ethical impacts of globalisation on marketing department
of an organisation
Did the project achieve its aim?
Yes
Was the Team efficient:
Yes
Did the project succeed:
Yes

Project Log Book
Project Logbook
Name:
Project title: “To determine the positive economic, cultural and ethical impacts of
globalisation on marketing department of an organisation” A case study on British Telecom
Date:
Update on weekly research/tasks achieved
Points to consider:
What have you completed?
I have acknowledged the economic impact of globalisation on British Telecoms
Did you fulfil task requirements?
Yes
Are you on track and within deadlines set?
Yes
Did you need to make any changes to your project management plan?
No
Any risks and/or issues identified?
Points to consider:
Did you identify risks/issues with a lack of skills required for undertaking research/tasks?
It has been observed by me that provided time for this research was not enough as I felt
difficulty in completing this time within 2 months. I have also experienced that while
completing this research using questionnaire, many of the respondent have not given

positive response as they have felt that it is a time-wasting activity
Did you identify any additional risks/issues that have an impact on the project management
plan?
No
Problems encountered
Points to consider:
What barriers
did you face?
I have faced
issues related
to least
information
which was
available at
market place.
Along with
these
convincing
respondents to
avail right
information
was difficult.
How did you
overcome
them?
I have
communicated

with lots of
people
regarding
regarding
research topic
in order to
understand
their views on
it. I have also
gathered
information
from secondary
sources in
order clear my
concept more
effectively.
This have
helped in
gaining more
knowledge on
research topic.
Additionally, I
have
communicated
to respondents
about this
research so that
they can realise
its importance
and give
properly

response to
research
questions.
New ideas and change of project direction
What have I learnt about myself this week?
Points to consider:
How did I feel when I had to deal with tasks/problems? Did I find it useful to complete the
tasks?
To deal with issues, I have adopted different management and leadership theories. It’s
important for me to execute this research in effective manner.
How well have I performed? What did I contribute? What can I improve on next week?
I have given my maximum efforts and for making it worthier in have conducted some
training program for team mates.
How might this learning apply in the future?
Working on this project helped me to increase my presentation and communication skills. It
will help in facing future challenges more easily.
Tasks planned for next week
Points to consider:
Which tasks are priority?
Collect relevant information.
Have you set aside sufficient time for completion?
Yes
Project plan status to date (on, ahead, behind)

Supervisor comments to address