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Small and Medium Enterprises (SMEs) Assignment: Hospitality Assignment

   

Added on  2020-06-06

16 Pages5613 Words81 Views
Small and Medium HospitalityEnterprise

TABLE OF CONTENTSINTRODUCTION...........................................................................................................................1LITERATURE REVIEW................................................................................................................1CASE STUDY ................................................................................................................................6ANALYSIS OF CASE STUDY .....................................................................................................6CONCLUSION..............................................................................................................................10OUTLINE OF THE NEW SOCIAL MEDIA STRATEGY..........................................................11REFERENCES .............................................................................................................................12APPENDIX....................................................................................................................................14

INTRODUCTIONSocial media has create huge impact on hospitality industry. Through this process firmcan easily build their own value and importance toward customers. This process is basically usedto build relationship with customers in direct manner. Customers of a specific organisation areengage with them through social media to analyse information about their new decision, trendand various offers that they want to provide in market (Buhalis and Schertler, 2012). In thisinternet marketing also provides specific contribution through advance technology to attaindifferent kind of opportunities easily. It is also help to provide various advantages as digitalpayment, advance booking, different promotions and other specific informations that are needs toprovide in target market. For a small and medium scale business organisation it is very importantto build their values and importance inn target market through advance technology. In thismodern world each and every individual is totally updated through social media that helps toconnect them with new world. This project report is based on “Pimgate Lodge Hotel’’Manchester which is located in UK. This report will representingtheir current social mediastrategy and Develop a social media strategy for the organisation. Main part of this assignment iscovers through literature review and case study. LITERATURE REVIEWAccording to Boyd, 2014, social media can refer to the group of applications based oninternet which built on the technological and idealogical foundation Web 2.0. This allows toexchange and creation of content generated by user. This permit the user a two waycommunication platform enabling the brands to meet and accumulate the response of clients orconsumer. Social media deals an abundance of service on internet which is optimised for variouspurposes and objectives. Social media is utilised by various business organisation in the recentmarket scenario, that is increasing rapidly each and every day (Butcher, 2011). There are variousmediums on social media with high number of user and reach at worldwide. These mediumshave different types of users with different preferences and purposes. Here are the majorapplications or websites of social media which is used most: Facebook: This is one of the most used and biggest networking site on social media withgreat recognition and brand image. This was founded on February 4, 2004 that have beensuccessful to accumulate more than 1.59 billion active responder within the last 12 years.1

This is considered as one of the biggest medium which now owns Whatsapp, Instagramand other website under their ownership. This is best suitable medium to reach consumerusing it as marketing tool. Twitter: Twitter is also one of the best and most used websites that allows to expressone's expression in creative manner within 140 characters. This contains more than 320active users each months which is used for media marketing, promotion andadvertisements as well. It was founded in March 21, 2006. LinkedIn: This was established in 14, 2002 and launched in 2003, May 5 which is stillconsidered as one of the most professional networking sites. This function in more than24 language which has more than 400 million registered users (Cocker, 2013). YouTube: The most popular and largest streaming video application or social mediawebsite, YouTube, which was established on 2005, 14 February by 3 former worker ofPayPal. Later in 2006, Google bought this for 1.65 billion Dollars that now have beingaccessed or used on each location of world with more than 1 billion users each day. Thisis also considered as 2nd largest engine after Google. This is good medium of marketingand promotion of business asset or function which is also used for the purpose ofbranding management. Instagram: Trending social media website can support in reaching new and advanceaudience. Hospitality industry whereas aims over traveller and curious people. This wasowned by Facebook in 2010 that has more than 800 million active user. This is majorlyused for marketing and promotional activities by business organisation and commercialenterprises. Social networking has vast scope in business organisation that used to build values forthem and customers also. Hotel industry needs to connect with their clients and tourist in directbases son for them social networking play a important role to build their values easily. Socialmedia is term that used to allow individual person who belongs to same interest to share specificinformation on same platform. These kind of informations are commonly belong to user-generated content that is very helpful for each and every individual. According to (Degago,2014) social media is a platform that used to build values for each and every organisation toenhance values in market and in front of customers to identify their values and recent trend thatthey offer to them. In this process mobile industry and social networking sites provide effective2

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