Qbic Hotel Performance Monitoring and Improvement

This report assesses the performance of Qbic hotel, highlighting its strengths such as customer loyalty. It also discusses the importance of employee and customer feedback in maintaining these strengths. The report proposes strategies to improve productivity and performance, including the implementation of a feedback system, employee training, and monitoring progress over time.

Small business enterprise

TABLE OF CONTENTS

INTRODUCTION
This report is based on the small business entrepreneur. Small firm is defined as the business
which deals as limited liability company and proprietorship. This report will explain the
weakness and strengths of Qbic hotel. Where Qbic hotel is small and medium size business
enterprise which working successfully in international market. Apart from this, it also explain
competitive strategies. This report also explain various ways to overcome the weakness of
cited hotel. This report also describes the importance of proper management and effective
management process. This report also explains important role of training and development in
business. To motivate the employees, cited firm offering reward system to their workers.
Furthermore, it sees assessment of active business objectives and plans. In addition to
this, to implement the changes it also describes the action plan. At the end report describes
the strategies to develop action plan.
TASK1
1.1 Strength and weakness of selected business
Qbic is small and medium size enterprise, cited hotel provides the best quality and an
effective service to the customers. Mentioned hotel is able to get success by providing
effective services to the customers and clients. in this order company focusing on planning
and directions to solve the conflicts and issues(Storey, 2016). To improve the business cited
hotel trying to provide new elements. Cited hotel is situated in the city of London, this hotel
is able to attract the customers due to its location. Apart from this hotel providing different
facilities to attract the customers. Cited hotel providing free Wi-Fi, pool party, meeting rooms
for business person and kidz game zone. All these different facilities helps the cited hotel to
improve the business in effective manner. Apart from this qbic hotel provides different kinds
of food and themes to their customers.
Following are the strengths and weakness of obic hotel
Strengths: in the chosen firm, following are certain strengths which helped business to
improve the reputations and increase the customer’s loyalty.
 Obic hotel has ability to complete the target and task on right time with desire
manner(Schaper, Volery, 2014).
 Skilled employees: cited hotel has best and skilled employees. Skilled workers are
very important for any organization for achieve the success. High qualified and

innovative employees satisfy the customers through their services. Customer
satisfaction is success key of hotel qbic.
 The cited hotel is located on best location, so customer can easily find it and this
enhance business performance.
 Mentioned hotel has opportunities to create healthy environment which positively
impact on the guest.
Weakness: every organization has some weakness which affect negatively. Following are
certain limitations and weakness of qbic hotel
 Rent of qbic hotel is very high as compare to other hotels. Which affect the
customer’s loyalty.
 Cited hotel is not able to provide different culture foods, enterprise has low quality
products and other services thus clients moves to the other hotels.
 Manager of hotel is not able to maintain his time management skill this also impact
the business negatively(Hatten, 2015).
1.2) Examine the performance of business using comparative measures of performance
Qbic hotel pursuing different types of roots and resources through they are able to
easily determine the performance of corporation. Comparative analysis is tool which help an
organization to examine their results in desire manner.
Following are so much property could be enforced to analyse performance
 Financial melodic theme of enterprise: Hotel examine performance through calculate
financial outcomes. For the determination of financial statement, cited organization
used balanced sheets and statements. Qbic hotel can consider various things in
financial theme such as profit, margin, investment funds and cash rate. Examination
of financial statement can help corporation to enhance their profits. By this analyzing
this statement organization is able to determine its final outcomes with all cash flow,
benefits and investments(Ackermann and Audretsch, 2013).
 Feedback from customers: customers are backbone of any organization. If customer is
satisfied with the services of corporation then business will increase. Feedback is
system through which firm can improve their business in desire manner. Customer
feedback is important element that assist to achieve goals and objectives. By the
customer feedback cited firm can improve its business and it is needed delivered the

services as per clients requirements. When organization is enable according to
customer needs then organization can gain benefits on regular basis(Barber, Metcalfe,
2016).
 Ration analysis: Qbic hotel needs to measure their performance in systematic manner
in respect to enhance liquidity position. Ratio analysis is the best way to maximize the
profits and margin of the business. Ratio analysis also provides the information about
previous year record which assist to compare existing year performance.
Comparison between performance of Qbic hotel and Varry House it done on basis financial
analysis which is given below:
Year Qbic hotel Varry House
2017 425 541
2016 371 427
2015 355 384
2014 342 356
2013 327 337
In accordance with the above table, it can be stated that the sales for each of the year
for Qbic hotel is lower when compared with Varry House. However, at each of the years both
the company has improved their performance level and have raised their sales in effective
manner.
Year ending
2017
Qbic hotel Varry House
Staff turnover
Rate
6.00% 7.00%
Job satisfaction 79.00% 94.00%
Absenteeism 17 days 14 days

Job offers 11.00% 17.00%
As per the above given table, it can be stated that the rate of turnover identified at
Qbic hotel is lower when compared with Varry House. However, the satisfaction level of
employees at Qbic hotel is lower. From this it can be stated that management is required to
work effectively towards raise the workers satisfaction level so that put on their full efforts in
performing their set roles and responsibilities. Apart from this, the job offers provided by
Qbic hotel is also lower when compared with Varry House.
TASK2
2.1)Action to overcome the weakness
In order to improve business, cited hotel must follow the ways to remove the
weakness. In order to develop effective functioning, medium sized business operate their
operations and functions in significant manner. Due to lack of skilled employees, firm unable
to delivered the best services to the customers. Apart from this due to lack of communication
skill employees also feel difficulties to handle their customers and unable to resolve their
problems. To remove the weakness cited hotel must follow the points which are as below
 Correct and effectual direction: in this context, to manage the work cited hotel can
take action at workplace. Mentioned organization can resolve problems and issues by
proper and effective management. Manager of cited hotel must improve his or her
time management skill to make effective management. This is the best way to
improve the business and resolve the issues. By effective management, manager of
cited hotel can manage, direct and guide the employees in systematic manner(Mariotti
and Glackin, 2014 ).
 Development training for employees: mentioned hotel has not highly expert workers
so to improve their performance, they have to provide development training to their
employees. Employees can learn new skills and ideas from activities and
development. In different cultural activities employees can share their knowledge and
experiences with each other. When employees learn new skills and innovative ideas

from training than they will be able to satisfy their customers. Through these factors
employees can learn to provide the services according to customer needs and desire.
 Implement effective and proper communication: communication is very important for
hotel business. By proper communication skill employees can provide best services to
customers. This is some other plan of action through management will develop their
target and goals. In this order, chosen hotel need to utilize proper attention of
employees towards the business objectives.
 Undertake effective plan of management: in this context, cited firm have to make
effective plans to manage the employees and functions of corporations. Qbic hotel can
improve its business and growth by following the teamwork. By team work
employees can learn new and innovative ideas and techniques to achieve the task. To
improve the performance of employees, cited hotel must provide task and target to
employees according to their qualification and interest. Because when employees feel
happy with their job conditions they will provide extra efforts to an organization and
it will help to grow business in desire manner.
2.2)Existing performance which maintained and strengthened
In order to achieve the success on regular basis, qbic hotel also needed to maintain
changed at workplace. There are so many options through with cited organization will easily
investigate and maintained their performance. Cited hotel can attract the customers through
offering different and unique style of welcome(Cole, 2013). Apart from this qbic hotel can
improve its business by providing the theme based rooms and services to the customers.
Through providing different types of products and services, performance will be raise
towards the customers. To accomplish the target in systematic manner, qbic hotel also need to
implement changes in policies. Qbic hotel can maintain its strengths by following ways:
 Continuous evaluation: cited hotel can implement continuous evaluation method
In order to maintained and strengthen the organization performance. To determine the
outcomes and review, 360 degree evaluation strategy can be implemented. Through
the continuous evaluation, cited firm can easily achieved future goals and targets.
 Feedback from customers: to maintain the strength, cited organization can use
feedback system as tool. Both employee and customer feedback plays huge role in the
growth of business. Employees feedback help qbic hotel to raise their business
trueness. As workers are internal assets and backbone of any firm through business

can achieve their target and goals. Apart from this customer feedback is also very
important to enhance the performance of business. By determine the customer
feedback, hotel can provide the services and products according to their desire and
needs. And this feedback process will help an organization to improve the
growth(Sahut and Peris-Ortiz, 2014).
 Reward system to motivate employees`: to improve the productivity and benefits of
business motivation is very important, Through motivation employees can enhance
their performance. To motivate the employees, cite hotel have to offer reward system
to their employees. Organization have to offer reward, prize system and extra
facilities to their employees for their best performance and extra efforts. apart from
this there are many structure through selected business organization will easily
motivate their workers.
2.3)New areas to grow the business
Cited hotel need to implement new areas this is because to expand the business
operations and functions with this process they are able to make effective outcomes. There
are several schemes through with the cited hotel can implement new areas for expansion
 Launch unique and new good: new services and products can be implement in the
enterprise. New services and products are one of the simplest way to attract the
customers. As number of customers increase, productivity will also increase. In this
aspect cited hotel can easily face challenges with sound strategy. In this order new
work opinion can be implementing in business unit(Mills and McCarthy,2014).
 Marketing more good and services to active customers: Effective direction for cited
company to determine its target market. Efforts of organisation in marketing sand
sales are one of the most important key because it focuses on the customers and their
interest. Through this business can provide the services according to customer needs
and this process will improve the growth of business. Qbic hotel can characterized
their customer section on the basis of different characteristics such as age, gender,
location etc.
 Increase in new area: main aim of every business is to selling active good and
services through mark new customers. New customers can be belong through various
section and location where corporation currently operate. To improve the business
growth cited hotel need to use digital marketing style. Qbic hotel need to promote

their service and business on social media and internet. Cited hotel can attract the
customers through different style of advertisements. They can use social medial such
as Facebook and twitter for marketing. Promotion is one of the easiest way to attract
the new and old customers towards the organization.
TASK3
3.1) Appraisal of existing business program
To get the success in effectual manner chosen hotel need to match their future plan according
to current policies and pattern. To gain more benefits, cited organization is providing proper
direction to their employees. To improve the growth of business, chosen firm improving
quality of food and services. In order to make change the quality of concern, company needs
to gain high amount of net profit. Below give are some activities implemented in program
such as (Haynes, 2015):
 Construction of the administration program: In order to formulate effective policies
and strategies organization needs to determined the all the activities they needs to
perform in order to achieve its set standard or objectives.
 Appraisal of the content and objectives of business: further, to assess business result
cited hotel needs to monitor the plan. Cited organization can improve business with
the support of evaluation of performance. Organization can form modification in their
good and services. Changes in product is very important for improve the business.
New product is very important to attract the customers towards the firm(Hansing and
Orozco, 2014 ).
 Changes in the objectives: to remove the drawbacks and weakness cited company
must implement the changes in the goal and objectifies. To achieve this process cited
hotel focusing on direction and guiding. As result, it helps to grow outcomes and
result in positive manner. To make the changes, manager of cited company should
make effective plan to change the business structure and system.
 Identifying impact of changes on the business performance: this tool plays a huge role
to measure effect of alteration in the enterprise surroundings.
3.2) Rewrite the plans with incorporate modification
Qbic hotel is unable to complete their target. Therefore, they have to make
modification and editing plan so that target can be made effectively in the management. As

per changes in requirements and client demands, performance should improve and there is
requirement to revise the plan.
 Follow application: For increasing the enterprise performance, hotel has to follow
new technology in their business. Customers always choose new technology products
and services. Cited hotel can satisfy their customer by using new technology in their
business structure. With the help of advanced technology, organization can achieve
their task and target in effective manner(Krishnan, Nandy, 2014). With the help of
improve and new technology, mentioned organization is able to delivery quick
services to their customers. This process will improve the satisfaction level of
customers. Therefore business plan supports to create effective functioning and
transaction to achieve desire outcome.
 Evaluation of business performance: in order to increase the productivity of business,
program can be formed. Continuing observation and directing plays important role in
this process. By continuing directing and monitoring cited fir can improve the quality
of service. Manger of cite company have to determine the whole performance of
employees to enhance their performance. Apart from this manager has to guide and
help his employees to achieve the target in desire manner. By proper monitoring and
guiding on regular basis, workers can perform at best level and also provides their
extra efforts to the organization.
 Change in budgeting: in order to raise the business outcomes and to attract the
customers, qbic hotel need to make change in their business structure and strategies.
Cited company has to provide rooms and food services at low cost to attract the
customers. As per outcomes, it will help to achieve the business target and
success(Salnikova, 2013 ).
 Future growth forecasting: qbic hotel can enhance their business profits through this
strategy.
3.3)Action idea to utilize change
Through with the above plan, mentioned Hotel achieve their target. In this drection.
Enterprise has to realize the importance of things. For this process manager of cited hotel has
responsibility to collect the information about all tasks and complete the task on priority
level. In cited hotel plan has to start with understanding the goals which fundamentally
achieve and setting. With the execution of the target and duty, action program can be fix in

desire manner. To reach at the goal, cited organization firstly collect the market information
after that it make effective plan to get the goal(Arslan and Staub, 2013).
As social media is one of the most famous internet networking which is used more
by young generation. Now days everyone is active with social media. Social media such
Facebook and twitter is one of the best way to promote the business and business person can
communicate with their customers in all over the world.
According to scale of measurement , dates and content can be collect which helps to
perform several functions and operations in business. For each activity, time management and
innovation ideas are very important.
ACTION PLAN TO UTILIZE PLANNED ALTERATION
PROJECT RESPONSABILITIES TIME
FRAMEWORK
ACTIVITY TIME
TAKEN
To gain the
opportunities and to
bring new enterprise
venture cited
organization has to
drafting of the plan
manger 3 months 3.5 months
Methodology and
strategies to gather
relevant information
Survey and feedback
will use as tools for this
task
3 months 4 months
Plan for resources Human resource
management and
technological
4 months 3.5 months
Estimation of price
and time
Administrator and sr.
manger
2 months 3 months

Recruitment and
selection of new and
skilled employees
Human resource
manager and
operation manger
3 months 4 months
TASK4
4.1) Outcome of proposed changes on the chosen management
Modification in enterprise structure have affirmative and negative both type of
impact. Positive impact affect the business as it is sign of business growth on the other hand
negative impact is sign of decrements of profits and benefits of business. Alteration in
business structure helps an organization to gain competitive advantages from many
competitors. Changes in business structure effect business. To planned changes in
communication Following are positive changes which can be implemented:
 Economics/Finance: finance is important factor for cited hotel that effect the
enterprise. Apart from this success of new entrant also depends on team that recruited.
So to enhance the performance of business, cited organization have to hire skilled and
high qualified employees. Workers with best and innovative ideas and skills will help
organization to achieve the target. Employees with different and unique ideas can able
to complete more target and this process will improve the business productivity(Gale
and Brown, 2013).
 Work loads: to satisfy the employees with job conditions, cited organization need to
make schedule and effective planning. By scheduling, association can divide
workload of workers as per their abilities and qualifications.
 Team spirit: Member hires in the corporation, there are chance of conflict in
organization environment because existing workers feel insecure. So to resolve this
type of issues, cited organization has to provide equality system in business
environment. Due to new entry, disagreements can take place among business
environment. So to overcome this problem, cited hotel have to provide same facilities
to both old and new employees.
 Organization make-up: there are some modification in the make-up of business. In
this context, all members of company required to undertake research. Market research
is very necessary for improve the business. By this research cited hotel can collect all

the information about the competitors and previous data. These information and
DAT's are plays huge role to improve the productivity of business.
4.2)Arrangement for managed changes in business
Almost all small business need to take changes in policy and strategies due to
involvement of risk. In this context, qbic hotel planned changes have impact on the business
and staff members as well. Changes in business structure affect both the employees and
business environment. When cited corporation change their business strategy then it will
affect employees in positive manner. Cited hotel provides reward system to motivate their
employees, by this process employee of cited hotel can feel relax and satisfy with their job
conditions. Motivated workers are able to give extra efforts to organization. In order to
investment the field the market explore, the business will receive new paths for ascertain
successful operations.
To improve the brand image and productivity, cited hotel can focused on local and
national customers as well. In the changes, corporation also require make modification in
personal and communication. Cited organization can provide trainings and seminar to their
employees to improve their communication skills. Through best communication skill
employees can satisfy their customers and this will improve the growth of business. Skilled
and high communicator employee also help an organization to overcome the problem of
competitors in the market. In this way, employees are able to learn new techniques and skills
which helps a lot to achieve the success in desire manner.
4.3) Monitoring improvement in performance of company with time scale
In this, the performance of employees and business as well. In this context, cited
hotel did modification and reformation in various strategies and business structure that make
successful results in business. This process of reformation helps organization to accomplish
targets in international market. Apart from this with the help of monitoring and directing
manager of cited hotel can improve the performance of employees.
 Analysis of financial statements: In order to monitor the performance of enterprise in
market, manager needs to analyse present and previous financial statements. Through
which they will get understanding about improvement in performance of organisation.
 Comparison between actual and standard outcome will be done manager to
understand that level of performance of organisation. Every year the expected and
actual profitability will analyse to find out the improvement.

In order to make sure that cited firm attain their set goals, below given are the timescale
that Qbic hotel will follow:
Activities/Week 1 2 3 4 5 6 7 8 9 10
Talk to suppliers
Collect Facts
Market situation
analysis
Pooling of Funds
Application of
strategies
Installation of
new assets
Initiate the
project
Importing of
quality and
variety coffee
beans
Employee
training
Monitoring
CONCLUSION
From the above report it has been concluded that Qbic hotel has some strengths and
weakness. Customer loyalty is one of the most important strength of cited hotel. As number

of customers increases productivity and benefits will also increase. Moreover it assists to
develop performance and objectives of corporation for revenue and profitability. This report
also focused on the importance of employees and customer feedback. to maintain the
strength, cited organization can use feedback system as tool. Both employee and customer
feedback plays huge role in the growth of business. Action arrangement which implemented
to create gainfulness and performance of fresh investment in the project. To increase more
productivity this report explained various develop plan for cited organization.

REFRENCES
Books and journals