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Entrepreneurial Strategy Assignment : Qbic hotel

   

Added on  2021-02-20

15 Pages4026 Words93 Views
ENTREPRENEURIALSTRATEGY

Executive summaryThe present report is based onrange of entrepreneurial strategies that small mediumenterprises use to develop Qbic hotel. This will further describe entrepreneurs make the variousstrategies that can easily overwhelmed so that they stay focused on the goal of the company for thisapply various strategies that are like that of Porter 5 force, Value Chain Model, BCG Matrix. Forthe situational analysis of company this report used SWOT which helps into tracking down strengthand weakness of Qbic hotel. Through this research, the reported has developed 5 organisationalobjectives with the help of SMART Technique. These objectives include increasing sales by 5% inthe next 4 months, increasing sales by 5% in the next 4 months, increasing the quality of service by30% in the next 2 month, decreasing the employee turnover by 50% in the next 6 months andincreasing customer satisfaction by 20% by next 3 month. For increased in sales by 5% BCG matrixstrategy will be useful, for increasing volume by 10% improvement in service of hotel is helpful.For improving quality of service by 30% porter 5 force is supportive and for decreasing employeeturnover by 50% value chain model in HR department is significant. 2

Table of Contents1. INTRODUCTION............................................................................................................................42. MAIN BODY...................................................................................................................................4B. Range of entrepreneurial strategies that small medium enterprises use to develop andconsolidate the situation...................................................................................................................4C. Strategic situation of organisation, its capability and position to develop the set objectives.....7D. Strategy that is consistent with the situation and the implementation approach of chosenstrategy.............................................................................................................................................93. Recommendations:..........................................................................................................................104. CONCLUSION...............................................................................................................................115. REFERENCES...............................................................................................................................123

1. INTRODUCTION Entrepreneurial strategy termed out as to establish and at the same res – establishes theirfundamental set of relationships within the environment. It is the strategy that is being characterizedby widespread at the same need the simultaneous change in the way of decisions that is being takenby the company. Qbic hotel is in Whitechapel, near in Heart of East London and the Gherkin. This hotel is thenew concept design hotel and comes in the greenest hotel in London as located closely to bustlingbrick lane with the trendy bar and art galleries also it gives special attention to eco - friendlyinitiative. This report explains the three different entrepreneurial strategy that small medium enterpriseuse that are Porter's Five Forces, Value chain model and BCG Matrix.For the situational analysis of company this report will use SWOT which will help intotracking down strength and weakness of Qbic hotel. Through this research, the reported hasdeveloped 5 organisational objectives with the help of SMART Technique. These objectives includeincreasing sales by 5% in the next 4 months, increasing sales by 5% in the next 4 months, increasingthe quality of service by 30% in the next 2 month, decreasing the employee turnover by 50% in thenext 6 months and increasing customer satisfaction by 20% by next 3 month. For increased in salesby 5% BCG matrix strategy will be useful, for increasing volume by 10% improvement in serviceof hotel is helpful. For improving quality of service by 30% porter 5 force is supportive and fordecreasing employee turnover by 50% value chain model in HR department is significant. 2. MAIN BODYB. Range of entrepreneurial strategies that small medium enterprises use to develop and consolidatethe situationEntrepreneurs make the various strategies that can easily overwhelmed so that they stayfocused on the goal of the company for these apply various strategies that are:Porter's Five ForcesDue to the economic recession, the business is to travel all over the world suffered the badeffect on the hotel industry (Kljucnikov and et.al, 2016). After suffering from this Qbic hotelindustry manage to gain back its footing in the economic map. It is easier to comprehend the4

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