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Small Business Enterprise Contents Introduction to Café Portrait

   

Added on  2020-07-22

18 Pages6231 Words397 Views
Small Business Enterprise
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ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................11.1 Profile of Café Portrait, identification of strength and weaknesses.......................................11.2 Business analysis on measuring performance level...............................................................3TASK 2............................................................................................................................................42.1 Appropriate actions to overcome the weaknesses.................................................................42.2 Ways of maintaining and strengthening the performances....................................................52.3 Areas in which business can be expanded.............................................................................6TASK 3............................................................................................................................................73.1 Existing objectives and plan of the Cafe Portrait..................................................................73.2 Revising business plans to incorporate appropriate changes.................................................83.3 Action plan to implement the changes...................................................................................9TASK 4..........................................................................................................................................104.1 Impact of the propose changes on the Cafe Potrait and its personnel.................................104.2 Plan the changes that will be managed in business.............................................................114.3 Monitor improvement in performance of business over the time........................................12CONCLUSION..............................................................................................................................13REFERENCES..............................................................................................................................14
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INTRODUCTIONThere are many different type of organizations that work towards gaining maximumprofit. In order to be better from others, firms aim at delivering customers with high qualityservices so that they will be able to be better from others. It is important for the firm tounderstand the need and requirement of customers and to develop products and services so thatcustomers can be satisfied (Jayawarna, Rouse and Kitching, 2013). Organizations have toconduct market research so that need and requirement can be identified and services aredelivered as per requirement of customers. Present report is focused on Café Portrait, UK andthis falls under small scale enterprise. Cited firm aims at delivering their customers with highquality services. This report covers analysis of business using comparative measures ofperformance. Further, it covers ways in which existing performance could be maintained andstrengthened. Lastly, it also includes business plan to incorporate appropriate changes. TASK 11.1 Profile of Café Portrait, identification of strength and weaknessesThere are different types of strategies that are applied by the business so that they candevelop positive perception within the mind of customers. Below given is the profile of CaféPortrait UK:Table 1: Profile of the firmAddressQueen Street, Edinburgh EH2 1JD,Total employeesworking24Operated byCafes by Heritage PortfolioAnnual Sales£4, 76, 000Emailcafeportrait@heritageportfolio.co.ukPhone Number+44 734 564 3645Within the organization, there are mission and vision that are set so that they will be ableto make employees understand the type of roles and responsibilities that has to be played bythem. In this context, below given are the mission and vision of Cafes by Heritage Portfolio CaféPortrait:Mission: Main focuses of the firm it to make sure that high quality services are deliveredto customers. Further, they aim at delivering hygienic food and healthy environment where1
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customers can enjoy and have their dishes. Further, they aim at delivering their products andservices at affordable price. Vision: They focuses on creating stir fry, health and create brand value among customerswith their quality products. Their vision is to be the best coffee shop in UK. As per the type of operations that are carried out the by the firm, there are certain set of strengthsand weakness that cited firm has and they are as follows:Weaknesses: The rate of employee’s turnover is high. There are conditions in which workers have toperform different type of roles at same time. This increases the work pressure andemployees fail to maintain the quality. The waiting time that is done by customers is high when compared with other café. Customerface problem in getting their meal ready on time (Lyon and Fernandez, 2012). Another reasonfor slow services is due to lack of training to employees. Further, the size of place is too small and people have to wait for long so that they can gettheir meal or dish. Due to this issue, it becomes difficult for the customers to get peacefulenvironment. The complementary dishes that are provided to customers are of low quality and thisaffects negatively towards customers satisfaction. Strength: Customers have positive perception towards the quality of services that are delivered toservice users. This way, they are able to develop goodwill for the products and servicesthat are delivered.There are healthy cakes, coffee, meals and people are satisfied when the services that aredelivered to them. There are services delivered in which birthday celebrations, family functions, etc. are organizedand the decorations are done by the firm (Stokes and Wilson, 2010). Special offers are provided to children’s and family. It includes discount offers and freegifts. Providing complementary dished has helped in raising the customer’s preferences. More focus is made of families and the offers are made so that family members can beattracted. 2
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