Small Business Enterprise: Grays Bed and Breakfast

This presentation discusses the profile, SWOT analysis, comparison with other B&B hotels, recommendations, ways to strengthen performance, and recommendations to operate in new areas for Grays Bed and Breakfast, a small business enterprise in the UK.

SMALL BUSINESS
ENTERPRISE

INTRODUCTION
Small business enterprises are those businesses which have the
fewer number of employees to carry out the respective operations.
Among this, Bed and breakfast (B&B) are the small lodging
establishments which offer overnight accommodation with the
inclusive breakfast to the people who stay here. These are the
private homes and family homes which provide accommodations.
The basic structure of the B&B is that it has the rooms between 6 to
11. These are generally operated as a secondary source of income
for them. Owner provides entire facilities to the guest and makes
stay more relaxing and comfortable. In this report Grays has been
chosen.

PROFILE
Grays, is a new family owned brand into the sector of Bed and
Breakfast. It is one of the coolest places for the staying purpose in
the UK. Grays has been serving people form the long back
approximately 140 years. It was settled into a peaceful residential
area which is situated in Oldfield Park. It follows principles to provide
exceptional services and accommodation to the guests for making
them fell like home. All the amenities are very effective and help
guests to make stay more relaxing and comfortable. Generally,
there are luxurious room facilities along with welcoming breakfast
rooms where plenty of choices are being served to the guests .

SWOT ANALYSIS
Strength:
 Grays provides high standards of
services to the guests in order to
make their stay more relaxing.
 Efficient and better relationship with
the guests.
Weakness:
 They do not provide accommodation
to more than two people in a room.
 It does not comprise of family stay
facilities.
Opportunities:
 They can change their channels of
providing services with the
collaboration with the similar
ventures. This in turn will make them
to render services over a larger scale.
Threats:
 It faces intensive competition from its
rival organizations.
 Changing customer’s needs.

COMPARISON IN BETWEEN
DIFFERENT B&B HOTELS
Components Grays Abbey Bridge
Finance They uses the large amount of finance to carry out
the entire operations in order to serve the customers
in an appropriate manner.
Abbey Bridge make use of small amount of finance to carry out
the different operations which are related to rendering of
services to the customers.
Marketing Grays uses different channels of media for marketing
large number of customers.
It does not make use of marketing channels to promote their
facilities to the people.
Human Resource Grays employs efficient human resources to manage
the entire operational activities.
Being small unit, they do not employ more efficient manpower
to carry out various business operations.
Technology It makes the use of new technology such as
television, high speed Wifi and many others to make
customer’s stay more comfortable.
It makes the use of traditional technologies and does not adopt
new technology to carry out its entire functioning.

RECOMMENDATIONS TO
OVERCOME WEAKNESS
Grays needs to redesign its accommodation facilities so that
guests are able to stay more comfortably at the place.
With the help of taking proper feedback from the customers, they
can enhance their entire functioning areas by bringing modification
in the accommodation facilities.
They can convert single rooms into double rooms so that they are
able to provide accommodation facilities to more than two guests
along with their children.
Grays can also provide respective facilities to the guests with the
well-equipped bathrooms.

WAYS TO STRENGTHEN THE
EXISTING PERFORMANCE
The best way through which performance of Grays can be enhanced
is related to follow all the principles in an effective manner. With
this, Grays needs to render well standardized services to the guests
along with all the facilities. Along with this, they can also provide
options for evening meals to the guests with the other beverage
option such as beer, soft drinks and other drinks. This will help to
make their stay more comfortable and enjoyable. Further,
advancement in the room amenities and making it tech-friendly will
help Grays to increase the number of guests. They can also provide
first aid facilities to the people in order to overcome them from
various diseases. Gray can also provide the necessary
accommodation and facilities as per the requirement of the guests.
The major preference should be on the health and safety of guests.

RECOMMENDATIONS TO
OPERATE IN NEW AREAS
Grays operates only during summer seasons to provide
accommodation facilities to the guests. In order to operate and
expand into the new area they can join up their hand with the other
similar venture of Bed and Breakfast which offers the same
accommodation and other facilities to the guests to make their stay
more relaxing and comfortable. This will help Grays to expand its
business in the similar market and it can lead to increase the market
share of it to a certain extent. Along with this, they can define tariffs
as per the occupancy of rooms so that guest are able to avail
maximum services for the purpose to stay and relax. This will help
Grays to expand and grow over the larger perspective as all the
facilities are provided at a single place.

CONCLUSION
Grays can modify their work structure so that they are able provide
the best amenities to the clients at a single place and at a
reasonable price with a standardized format. This will help Grays to
render the best services as per their principles which is stated
before in order to serve the guests.. With the help of modification
and collaboration, they will be able to cater large group of people
and help them in making stay more comfortable and relaxing.

REFERENCES
Aggett, M., 2007. What has influenced growth in the UK's boutique
hotel sector?. International Journal of Contemporary Hospitality
Management, 19(2), pp.169-177.
Bruwer, J., Lesschaeve, I., Gray, D. and Sottini, V.A., Regional
Brand Perception by Wine Tourists within a Winescape Framework.
Analoui, F. and Karami, A., 2003. Strategic management in small
and medium enterprises. Cengage Learning EMEA.
Freeman, R.E., 2010. Strategic management: A stakeholder
approach. Cambridge University Press.