SWOT Analysis and Project Change Management

This assignment delves into the crucial aspects of strategic planning for small businesses. It focuses on conducting a SWOT analysis to identify internal strengths and weaknesses, as well as external opportunities and threats. The assignment also examines the impact of project changes on businesses and outlines strategies for effective change management. The text provides insights from various academic sources and research papers to support its arguments.

Small-business
Enterprise

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
1.1 Profile of selected small business with identifying its strengths and weaknesses................1
1.2 Analysis of business using comparative measures of performance......................................3
TASK 2............................................................................................................................................5
2.1 Recommending with justification appropriate actions to overcome identified weaknesses.5
2.2 Ways in which existing performance could be maintained and strengthened......................5
2.3 Recommend with justification, new areas in which the business could be expanded..........6
TASK 3............................................................................................................................................7
3.1 Assessment of existing business objectives and plans..........................................................7
3.2 Revising business plans to incorporate appropriate changes................................................8
3.3 Prepare an action plan to implement the changes.................................................................9
TASK 4..........................................................................................................................................11
4.1 Impact of the proposed changes on business and its personnel..........................................11
4.2 The way changes will be managed in business...................................................................13
4.3 Monitor improvements in the performance of business over a given timescale.................13
CONCLUSION..............................................................................................................................15
REFERENCES..............................................................................................................................16

INTRODUCTION
In the current era, small business firms are one of the fastest developing sector at
worldwide level. Thus, it provides several opportunities to persons so that they can enhance their
capabilities and skills. Small business enterprises help to improve the economy of country so that
market share, purchasing power and market condition will respectively become strong.
Therefore, from the Dragon Den series Reviveaphone has been chosen, thus it is a small business
firm which repairing damaged phones within 24 hours. This report will be discussing about
strengths and weaknesses of the selected organisation. Additionally, there are representing
different supportive ways or sources hence with the help of them can effectively overcome
weaknesses of the business firm. There will be producing an appropriate assessment plan thus it
can be used for significantly attaining goals and objectives in minimum time period. (Bridge and
O'Neill, 2012)
TASK 1
1.1 Profile of selected small business with identifying its strengths and weaknesses
Generally, small business firms are operated by the owner as per their rules and
regulations because they have all rights and power to take appropriate decisions. Apart from this,
every business firm has some strengths and weaknesses thus as per these aspects can effectively
identify actual position and status of the company in a effective and efficient manner. Hence,
SWOT analysis is a tool which can be used for identifying and examining the strengths and
weaknesses of Reviveaphone. (Schaper and et. al., 2014)
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Illustration 1: SWOT analysis
(Source- SWOT Analysis: Theory, 2017)
STRENGTHS
Reviveaphone is a small-business firm which providing repairing services of mobile
devices customers with better and effective quality. Thus, this company has some strengths due
to them respectively increased profitability and productivity of the business firm in a impelling
way. (SWOT Analysis: Theory, 2017)
 One of the major strength of this organisation is it have diversity of business in different
categorise.
 It is one of the most growing small-business firm of UK.
 Its working structure is more effective in nature due to this its employees or staff
members significantly perform their operations.
WEAKNESSES
In the context of company's weaknesses, it helps to shows some weak and negative points
of the Reviveaphone. Hence, due to the weaknesses sometimes business firm cannot
significantly get success in competitive market place.
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 This company does not effectively understand the each other businesses and their
working style. (Storey, 2016)
 It does not have capable and skilled team members due to this employees of this business
firm cannot impressively perform their operations.
OPPORTUNITIES
 It have right chance to recruit more capable and skilled employees within the
organisation so that HR department can full fill the gaps.
 Reviveaphone can expand their business firm in several areas because expansion is one
of the best way to earn high profit and increase sales.
THREATS
 Major threat for Reviveaphone is, in the market place competition among electronic
company regularly increased. Thus, which all are seeks to be get success and achieve
goals.
 Every staff members are not effectively participating. (Blackburn, Hart and Wainwright,
2013)
1.2 Analysis of business using comparative measures of performance
Company's financial accounts and sheets help to define its actual position and status in an
effective and efficient way. Thus, there are defining Reviveaphone profit and loss account and
balance sheet of 2016 to 2017.
Profit and Loss Account for the year ended 30 April 2016 and 30 April 2017
2016
£
2017
£
Sales 300 500
Cost of Sales 250 350
Gross Profit 150 250
Overheads 100 100
Net. Profit 50 150
Balance Sheet 30 April 2016 and 30 April 2017
£ 2016 £ 2017
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Fixed assets 50 70
Stock 30 40
Debtors 40 35
Bank 4 3
Total 74 78
Current liabilities
Creditors 15 20
Bank overdraft 0 10
Total 15 30
Current ratio = current asset / current liability
2016 2017
50000/ 15000= 3.3times 60000 / 30000= 2 times
As per above define balance sheet and profit and loss accounts of Reviveaphone, easy to
identify and determine current status and position of the company. As well as can effectively
give some appropriate recommendations to owner so that he can significantly enhance their sales
and revenue in a impelling style. In the context of profit and loss account of Reviveaphone as per
this in 2016 its actual sales is £ 300 and in 2017 is £ 500. additionally, Net profit of this small-
business is 50 £ in 2016 and 150 £ in 2017 respectively.
In the aspect of balance sheet, it aids to shows company assets and liabilities in the
mathematical terms thus can easily identify and determine equity share and debt amount of
business firm. Fixed assets is £ 50 in 2016 and £ 70 in 2017 respectively. As well as current
liabilities of this organisation is 15 £ in 2016 and £ 30 in 2017. therefore as per these contents
can significantly calculates current rations. Thus, current ration of Reviveaphone in 2016 is 3.3
times and in 2017 is 2. In the last, according to the balance sheet and profit/ loss account
4

Reviveaphone has better financial position in 2017 as compare to 2016. along with this, it is
necessary for every organisation must be prepare authentic records their financial transactions
because as per that can effectively identified any problems and issues then that can significantly
resolved.
Balance Sheet 30 April 2016 and 30 April 2017
£ 2016 £ 2017
Fixed assets 50 60
Stock 34 30
Debtors 20 35
Bank 5 5
Total 109 130
Liabilities
Creditors 17 20
Bank overdraft 2 8
Capital 100 120
Total 119 148
It can be analysed that Nokia balance sheet, the fixed asset in the year of 2016 is lower as
compare with the foxed asset in the year of 2017. along with the total liabilities of the year of
2016 is lower with the 119 and higher in the year of 2017 with 148. it can be evaluate that actual
position of the company in the year of 2017 is better as compare to the 2016 which will help
them in developing the effective reputation in the large market area. In addition to this, it will aid
them in getting more points for deal with challenges in the whole competitive place.
As compare to Reviveaphone with Nokia in the form of balance sheet statement and
profit and loss account. The balance sheet of Reviveaphone is more effective rather than the
Nokia firm. Fixed assets is £ 50 in 2016 and £ 70 in 2017 respectively. As well as current
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liabilities of this organisation is 15 £ in 2016 and £ 30 in 2017. On the other hand, Nokia, total
liabilities of the year of 2016 is lower with the 119 and higher in the year of 2017 with 148.
TASK 2
2.1 Recommending with justification appropriate actions to overcome identified weaknesses
Business firms wants to expand their business firm in several areas so that its sales and
revenue respectively increased in a impelling way. Therefore, it is necessary to be use
appropriate methods and techniques within the organisation so that employees of the firm can
effectively perform their operations and provides better quality of services and products to
customers. It is required to be give proper satisfaction to consumers towards their needs and
expectations so that they can build an brand image in their mind about company as well as its
products. (Malhotra and Temponi, 2010). They does not deliver their products and services to the
rural areas people in given time period. Also they can not easily communicate with them for
better understanding of their requirement and needs. Reviveaphone has facing some issues and
problems related to attracting customers towards services or facilities.
Apart from this, in the market place competition is regularly increased among electronic
companies thus they focus on to adopt and use smart and advance techniques within the
organisation so that they caA54104n fulfil consumer's needs in a effective and efficient way.
However, before launching and producing any new device and products for customers must be
analyse and evaluate current market condition, as well as strengths and weaknesses of the
company. Hence, it aids to take appropriate decision and resolve problems and issues in a
impelling style. Due to this, company can provide better and smart devices and systems to
customers and build a effective image within the market. In this order, Reviveaphone has some
weaknesses thus there are provides appropriate recommendations to company so that it is
significantly overcome them.
 Before launching and developing any new products and electronic items for customers
have to be effectively identify and analyse their major competitors and which strategies
and methods they are using at their work place.
 HR manager of the Reviveaphone must be recruit capable and skilled employees in the
organisation so that importantly fulfil the gapes of vacancies in a arresting style.
(Gronum, Verreynne and Kastelle, 2012)
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 Communication barriers – The company are facing different issues and problems
regarding interactions at high and lower level of human resource. They does not easily
communicate with their desired customers for delivery various goods.
 Time management - for overcoming with the delay in delivery, the company can make
proper time schedule in which they are develop list where they deliver the products in
better manner.
The Reviveaphone firm need to make strategies and policies for evaluating another
business style and working method in easy manner for overcoming with this weakness. For
satisfy their all customers, they need to hire more employees within the company who have high
skill and knowledge which help them in increasing income and revenue. For overcoming with
this weaknesses, they need to perform better operations and functions which smoothly run the
business.
2.2 Ways in which existing performance could be maintained and strengthened
It is necessary for every business firm must be measure and examine the actual market
condition and customer's demand in a effective and efficient style. All these aspects are directly
affects on working environment and sales of the company either positive or negative in nature. In
the other hand, it is required to be use appropriate and smart methods within the organisation so
that it can be produced smart devices and products to customers so that they can fulfil their needs
and expectations in a effective and efficient manner. Additionally, must be conduct appropriate
motivational programmes and activities for employees then respectively increased their
motivation and confidence level towards their works and tasks. Due to this, they impressively
perform their operations and achieve their decided tasks and objective. Employee's working
performance and skills plays an important role for every companies because due to this
significantly increased profitability and productivity in a effective style. (Herbane, 2010)
There are shows different type of effective ways which can be used for managing and
increasing working performance of staff members. Hence, it is required to be implement better
management system within the organisation so that all activities and operations can effectively
arrange and complete as per their necessary time period. Additionally, must be organise some
motivation programmes and provide better training to all employees towards their works. So that
they can they can significantly perform their tasks with better quality. Effective training and
development programmes aids to provides proper information regarding tasks so that staff
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members can understand how they should significantly perform their operations and which one
strategies they can adopt in their working system for getting success and achieving goals and
objectives. (Altman, Sabato and Wilson, 2010)
Different methods:
Developing strong relationship – This is necessary for company manager is to make
sound relation with their employees through which they can easily get higher income and
profitability for the firm. This will reduces disputes and conflicts which directly effect on
employees performance.
Evaluation of market share – The corporation need to provide major contribution in the
market share in the British economy through this they can maintain their products value with the
help of authorities.
2.3 Recommend with justification, new areas in which the business could be expanded
Every organisations wants to be expand their business firm in several areas because it is
one of the best way of increasing sales and revenue of the company. Thus, is is essentials to be
properly analyse and examine the actual market condition, environment, society, culture of the
different areas and countries. Establishing firm in different locations without analysing and
measuring all these aspects business firm may be face huge loss as well as might be will suffer
by several problems and issues. Apart from this, Reviveaphone is a small scale business firm it
helps to re-pare damaged phones and delivering in 24 hours. to customers with better quality so
that it have opportunities to expand their company in different country. Additionally, it is can be
enter in various market areas due to this significantly enhanced profitability and productivity of
the company as well as it can be export their products and devices in other country. Expansion is
an effective concept because it aids to increase awareness of company and its products and
services across all over the world as well as helps to attract high number of customers towards
organisation. (Fassin,Van Rossem and Buelens,2011)
On the other hand, Reviveaphone also can be enter in different market areas and open
their new franchisees in other nations also it can be provide online services, internet facilities,
necessary devices and electronic items, produce all quality and standard of products for
customers so that they can buy as per their needs and demand. Apart from this, it is not easy to
manage and control expansion activities and operations in a systematic way. Hence, it is required
to be implement and use better management system so that respectively manage and control all
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over things and complete all tasks in better quality. Due to this, Reviveaphone can attain their
decided goals and objectives and get success in competitive market place in a effective and
efficient style. (Gill and Biger, 2012)
TASK 3
3.1 Assessment of existing business objectives and plans
There are different type of methods and techniques which can be used for analysing and
assessing objectives and current position of the selected business firm. Apart from this, every
organisation has their long and short term goals and objectives which they seeks to be attain in
future in a effective and efficient manner. So that they can get success in competitive market
place as well a set a brand image in customer's mind. Along with this, Reviveaphone is small
company of UK thus it wants to be expand their organisation in different areas so that it can be
earn high number of profit and increased sales in a impressive manner. However, there are
explaining its vision, mission and its objectives such as follows: (Rae, 2010)
Business objectives
 Reviveaphone wants to increased their profitability and productivity level thus it seeks to
be enter in new markets.
 It wants to be attract high number of customers and enhanced awareness of their products
and services at world wide level.
 It desire to be use advance and smart technologies at work place so that it can be produce
better quality of electronic items and products for customers.
Vision for staff members
 Employers of Reviveaphone focus on to conduct better and effective training
programmes for their employees so that they can learn and increased their working
performance in a impelling manner.
 It wants to be give safety and security services to staff members so that they can feel safe
while working at work place. (Ratten, 2014)
Client vision
 Employees of this firm wants to be make better relations with their customers so that they
can effectively full fill their needs and expectations.
 It focuses on to understand consumer's needs and expectations from the company.
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Business plan: It is necessary to be assessing and preparing effective business plan for
Reviveaphone so that in which included steps such as:
Steps Explanation
Research In the first stage have to be effectively analyse
and evaluate the market condition, customer's
demand and so more.
Determine the purpose of plan Next stag of this plan have to be identify the
actual purpose behind developing business plan
for selected small business organisation.
Create company profile In which create an effective business profile
and identify its actual and current status.
Document all aspects Provide proper information to investors in the
written form so that they can identify the actual
financial level.
Selecting marketing strategies In this step have to be effective choose
appropriate marketing strategies and methods.
Implementation In the last have to be effectively implement the
marketing plan in action.
3.2 Revising business plans to incorporate appropriate changes
Generally, business plan can be carried out as a one of the major aspect for every
business firm because in which included objectives, actual status, competitors, vision, mission
and so more. Apart from this,it is required to be arrange all activities and operations in a
systematic manner. So that employees of the company will effectively perform their operations
and attain their decided tasks. With the help of appropriate business plan company can get
success as well as compete with their major competitors. In the other hand, for developing
effective business plan have to be significantly analyses and examine the actual market condition
and trends because proper analysis aids to take appropriate decisions in a impelling style.
(Forsman and Temel, 2011)
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Along with this, it is required to be conduct market survey because it aids to define
current market trends, customer's demand, major competitors and so more. Due to this employers
of the firm can effectively take better decisions and resolve problems with the help of suitable
solutions. While business firm adopting any changes within the working system then it may be
directly affects on organisation either positive or negative in nature. Thus, it is essentials to be
use better methods and ideas because due to the changes sometimes company may will be suffer
by huge loss. In the other hand, it is required to be prepare better business plan according to the
nature of company as well as must be mention all over information related to the current
situation and future demand of enterprise. While all activities are significantly arranged then staff
members will effectively perform their operations with proper decided time period. It aids to
create manage and control all over activities in a systematic style. Thus, after implementing the
plan in action have to be significantly analyse and measure its actual result and outcomes. If
there is required some changes and modifications then should be find out appropriate ideas then
implement in action in a effective and efficient manner. (Chittithaworn and et. al., 2011)
3.3 Prepare an action plan to implement the changes
There are effectively prepare appropriate action plan for the company so that respectively
implement the necessary changes. With the help of effective action plan company can get
success and attain their decided goals and objectives in a effective and efficient manner. In which
concluded several stages such as follows:
Tasks Planned time Explanation
Executive summary 15-20 days Reviveaphone is the small-
business firm of UK it
provides mobile repairing
services and facilities to
customers within 24 hours in a
effective way. This company
seeks be enhance profitability
and productivity level.
Description of company 3-7 days In the context of description of
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selected company is identify
and describe actual position
and current status of the
business firm. Thus,
Reviveaphone is the mobile
repairing company of UK. It
aids to be fulfil customer's
requirements an demand
within 24 hours.
Market research 20 days After analysing and describing
the company should be
conduct market research so
that significantly identify the
actual market condition and
customer's demand. So that
employers of the firm can take
appropriate decisions regarding
any situations.
Target market 3-5days After market effective market
research must be select a target
market for expanding business
firm in that particular area.
With the help of this company
can earn high numb er of
profits and increase their sales.
Marketing and sales 6-7 days In this stage of action plan
must be select appropriate
marketing and sales methods
because they aids to promote
and increase awareness at
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world wide level. With the
help of appropriate marketing
techniques company can attract
high number of customers as
well as increased sales of
company's products and goods.
Request for funding 15- 20 days In the last stage, identify and
select several sources of
funding. In the other mean,
examine the investors who can
able to invest fund in company.
TASK 4
4.1 Impact of the proposed changes on business and its personnel
While any business firm implement any changes in their working and manage
Reviveaphone ent system then its may be directly impacts on organisation either positive or
negative in nature. Thus, it is required to be effectively identify and analyse the actual
requirements and needs. Then should be take appropriate decisions in a impelling manner.
Therefore, due to the proposed changes in small-business firm significantly enhanced
profitability and productivity as well as respectively increased sales and revenue of the company
in a impelling way. In the other hand, there are elaborating actual impacts of changes on selected
organisation such as under below: (Blenker and et. al., 2012)
 Finance: Every company seeks to be increased their financial level in a systematic
manner thus they focuses on to adopt smart and appropriate methods within the
organisation so that they respectively increased profitability and productivity of the
company. While employers of the firm adopt changes then that may be directly affects on
business firm either positive or negative. As per the financial condition can effectively
determine the actual monetary power and strengths of selected company. Therefore, it is
required to be proper analyse and evaluate the actual necessity of changes before taking
any action. Hence, sometimes employers may be face huge financial loss due to the
ineffective changes. (Carraher and Paridon, 2015)
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Illustration 2: Impacts of changes
(Source- Sarkar, 2010)
 Workloads: Every business firm seeks to be manage works and operations as per the
time schedule so that employees of the company can effectively perform their operations
within necessary time period. (Sarkar, 2010) Therefore, while changes adopting in the
working environment of the company might be enhanced workload on all staff members
due to this, they cannot effectively perform their operation in a systematic way. As well
as cannot attain decided goals and objectives. Due to the changes affects working system
and performance of employees because respectively might be increased workload on all
employees of the company.( Bellucci, Borisov and Zazzaro, 2010)
 Morale and confidence level: Due to the changes mighty be decrease changes and
confidence level of staff members due to this they cannot effectively perform their
operations and not effective attain their goals and objectives. However, it is necessary to
be take care for employees because their working performance directly impacts on sales
and revenue of the company either positive or negative.
 Management system: In the last, due to the ineffective changes might be affects
organisation management system. Thus, all over operations and activities of business
firm does not significantly performed with better quality. In this order, company cannot
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get success and attain their objectives and targets. (Gorgievski, Ascalon and Stephan,
2011)
4.2 The way changes will be managed in business
Some of the business firms not believes in adopting and implementing changes within the
business firm because they scare for the loss and problems. Thus, they believes in regularly
compete their works and operations as per the already adopted system. In the other hand, some of
the business firm seeks to be take risk and adopt appropriate changes within the organisation so
that they can give fully satisfaction to their customers as well as build a brand image in
customer's mind. It is one of the major concept for every organisation because it aids to increase
profitability and productivity of the selected organisation. At this time most of the customers
wants something new and attractive things for effecting satisfaction towards their needs and
expectations. Thus, it is required to be effectively identify and analyse the current market
situation, customer's demand so more. (Lambert and Davidson, 2013)After that must be take
appropriate decisions and use effective techniques and methods at work place. So that customers
can easy to attract towards organisation. Due to this, significantly enhanced sales and revenue of
the company in a effective and efficient style. Apart from this, it is necessary to be adopt
appropriate methods and techniques within the Reviveaphone as well as should be provide better
working environment to all staff members so that they can impressively perform their operations
and attain their decided objectives. Along with this, it is required to be examine and measure
actual and current market condition for implementing changes at the work place. Hence,
sometimes changes directly impacts on business firm either positive or negative. Thus it is
necessary to be properly identify and requirements of necessary changes in the business firm in a
effective and efficient style.
There are various strategies which are described as under:
 Proposal and acceptance – At the time of some change arise, it is very common for all
the staff members in the company is to accept all the major alterations. Along with this, it
is necessary for firm senior manager is to interact with their employees and take their
view regarding such changes. If staff member are agree so they can implement such
modification in the organisation.
 Guidance and training – For maintaining the change, the company need to provide
accurate training and development sessions which provide right guidance to their
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employees when they implement such change within the business. The Reviveaphone
need to give appropriate training regarding how to remove issues from the cell phone.
4.3 Monitor improvements in the performance of business over a given timescale
Every business firm not wants to be implement any changes within the organisation
because it directly impacts on organisation either positive or negative manner. In the other hand,
when a company not working as per the market trends then customers are not easy to attract
towards organisation due to this respectively decreased sales and revenue of the Reviveaphone .
It is required to be adopt smart and something new techniques at work place for completing the
tasks. In order to this, for managing and controlling activities and operations of the business firm
must be adopt and implement better management system. So that changes will not negative
affects on employees and company. (Al-Dajani and Marlow, 2010)
Goals Time period Review
One stop tradition By the end of 2017 Significantly re-pare damaged
mobile phones with the help of
smart techniques and
strategies.
To expand their business
firm at world wide level
By 2017 Reviveaphone seeks to e
expand their business firm
across all over the world so
that respectively increased its
sales and profitability level.
Facilities By 2017 Reviveaphone focuses on to
provided better repairing
services and facilities to
customers within 24 hours.
Therefore, it is believing in to
managing and control all over
business activities in a
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effective manner.
Get attention by high
number of customers
By 2017 Selected small-business firm
wants to be attract high number
of customers towards
organisation thus, they provide
their services and facilities
within 24 hours to consumers
without consuming more time
and money.
CONCLUSION
From the above mentioned report it has been conclude that at this time most of the
persons seeks to be open small-business firms. Thus, it is regularly growing as compare to other
business sectors. Therefore, it has been used SWOT analysis method for identifying and
analysing the strengths and weaknesses of Reviveaphone company. Apart from this, there are
been provides appropriate recommendations to company so that they can reduce their
weaknesses in a effective and efficient manner. As well as has been given appropriate ways and
sources to the employers so that they can maintained and control employee's working
performance in a implementing style due to this they has been performed their tasks and
operations in better quality. Hence, it aids to take appropriate decision and resolve problems and
issues in a impelling style. Due to this, company can provide better and smart devices and
systems to customers and build a effective image within the market. It is necessary for every
business firm must be measure and examine the actual market condition and customer's demand
in a effective and efficient style.
17

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