Small Business Enterprise - Windsor House Hotel
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Added on 2020-01-07
Small Business Enterprise - Windsor House Hotel
Added on 2020-01-07
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Small Business Enterprise
Table of ContentsINTRODUCTION......................................................................................................................3TASK 1......................................................................................................................................31.1 Producing a profile of business along with the objectives, competition level as well asstrengths and weaknesses.......................................................................................................31.2 Carry out an analysis of the business performance Windsor House hotel.......................5TASK 2......................................................................................................................................62.1 Recommending option to overcome the weaknesses identified above............................62.2 Analyzing the ways through which hotel unit can maintain and strengthened itsperformance............................................................................................................................72.3 Stating the areas in which business unit can expand the business operations andfunctions.................................................................................................................................8TASK 3......................................................................................................................................93.1 Producing an assessment of the existing business goals and objectives..........................93.2 Preparing revised business plan for the achievement of goals.........................................93.3 Stating the action plan to implement the changes..........................................................10TASK 4....................................................................................................................................104.1 Describing the impact of proposed changes on the operations of SBE.........................104.2 Stating the plan for managing the changes within the business unit..............................114.3 Defining the ways for monitoring the improvements take place in the performance....11CONCUSION..........................................................................................................................12REFERENCES.........................................................................................................................13
INTRODUCTIONSmall Business Enterprise refers to those whose turnover is less than £2 million andemployee base fall below the certain limits prescribed by UK government. Now, UKgovernment has taken several initiatives in relation to offering the growth and developmentopportunities to the small business entrepreneurs. For this purpose, government authority hasstarted to offer loan to the business entities at concessional rates that have innovative ideasand thinking. In this way, by financing the dreams of entrepreneurs government can also raisethe standard of living of the local people. The present report is based on Windsor HouseHotel which is 3.4 star hotels (bed and breakfast) of UK. In this, the present report willdiscuss the strengths, weaknesses and objectives of the firm. Further, it will shed light on thefinancial and non-financial performance of Windsor hotel. Besides this, it will also describethe business objectives and plan undertaken by the firm for getting the desired level ofoutcome.TASK 11.1 Producing a profile of business along with the objectives, competition level as well asstrengths and weaknessesProfile of Windsor House hotelIt is a bed and breakfast family run hotel which is situated in the Central London ofUK. This hotel unit offers double/twin and 3/4/5 bedded family rooms. Such hotel offers highquality and luxurious accommodation at affordable prices. Services which are offered by thehotel include well equipped rooms, various food and drinks for different taste, Wi-Fi facilityas well as pick and drop facility. It is established by the business entity at 12, Penywern road,Earls court, London. Further, with the aim to offer high level of convenience to thecustomer’s hotel unit also developed the own website such as:Business objectivesTo enhance customer satisfaction and loyalty by offering the innovative services. To increase customer base by 15% in the upcoming quarter.To attain the leading position in the small hospitality firms.
Competition level: Windsor hotel is operating in the hospitality sector. In the present time,stiff competition takes place in the hospitality industry and it is growing with the very highpace. Hence, in this, business unit can grab the large market share by offering the highlyunique or innovative services to the customers.Strengths and weaknesses of the hotel unit are enumerated below:StrengthsAttractive interior and exteriorSituated near to the major city ofNearest to the major airportsQuality and luxuriousaccommodationOnline presenceAffordable pricesHigh level employee commitmentWeaknessesLack of competent personnel Absence of R&D activity in WindsorHouseCorporate clients are more ascompared to other individuals Low differentiation in the servicesoffered by the rival firmsFrom internal analysis, it has been assessed that hotel unit has several strengths whichassist them in attracting the large number of customers. With the aim to grab the attentionlevel of the customer’s hotel unit has designed its front office department in an innovativemanner. Further, infrastructure of the hotel is also highly unique. This in turn developspositive perception level among the customers about the services offered by it (Epstein andet.a., 2015). Further, to provide information to the customers about the company’s offeringand for booking the room hotel unit has created the website. Along with this, accommodationservices of Windsor House start from £49 which is highly affordable. In addition to this, hotelis established near to the Heathrow Airport. In this way, company offers high level ofconvenience to the customers. However, along with the strengths, there are some weaknesses which affect theproductivity and profitability of the firm. Moreover, in the hotel unit there are some personnelwho do not have ability to speak English more frequently. Hence, due to the lack of propercommunication skills employees face difficulty in serving the customers. Besides this, hotel
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