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Small Business Enterprise - The Elm Tree Hotel

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Added on  2020-10-04

Small Business Enterprise - The Elm Tree Hotel

   Added on 2020-10-04

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SMALL BUSINESSENTERPRISE
Small Business Enterprise - The Elm Tree Hotel_1
TABLE OF CONTENTSINTRODUCTION...........................................................................................................................1TASK 1...........................................................................................................................................11.1 Profile of Elm Tree small hotel identifying its strengths and weaknesses............................11.2 Comparative measures of performance of business..............................................................3TASK 2 ...........................................................................................................................................42.1 Some actions taken by Elm Tree hotel to overcome the identified weaknesses.................42.2 Ways in which existing performance of Elm Tree hotel could be maintained andstrengthened................................................................................................................................52.3 Some new areas in which the business could be expanded.................................................6TASK 3............................................................................................................................................73.1 Assessment of existing business objectives and plans..........................................................73.2 Business plans to integrated appropriate changes.................................................................83.3 An action plan to apply the changes.....................................................................................9TASK 4..........................................................................................................................................104.1 Effect of the proposed changes on The Elm Tree hotel and its personnel..........................104.2 Changes will be managed...................................................................................................114.3 Improvements in the performance of The Elm Tree over a given timescale......................11CONCLUSION..............................................................................................................................12REFERENCES..............................................................................................................................13......................................................................................................................................................14
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INTRODUCTIONThe small businesses are those enterprises which are owned and managed independentlyand the size and revenue of these type of organisations are small. Small number of employees areworking in small business firms. These are generally private organisations and also controlled ormanaged in partnership, corporations and also sole proprietorship. The Elm Tree hotel is a smallhotel and it provides luxurious and comfortable rooms, lounge, guests houses etc. In this presentbusiness report studied about the comparative analysis of financial performance of This company(Bridge and O'Neill, 2012). This hotel takes some appropriate actions to overcome from itsweaknesses. In this business report also describes that this company can expand its business in tonew sectors. The Elm Tree hotel prepares a business plan and also some strategies for thepurpose of making changes in business or can say at work place. Under this report also mentionsabout the improvements in the performance of business over some past years. Managers makesome policies for the purpose of managing change in company and also understand to staffmembers about the benefits of change. There is a discussion about the effect of changes that willhave on personnel as well as business. TASK 11.1 Profile of Elm Tree small hotel identifying its strengths and weaknessesThe Elm Tree is a small hotel and somewhere it falls among the breakfast, bed andboutique. An infrastructure of this hotel is good and attractive. The cost of this hotel isreasonable and it provides good customer service to its guests, clients, visitors etc. It is engagedin many different activities like for an instance hiking and also cycling. In this hotel, few staffmembers are working and sales or revenue of this hotel is small. It main motive is to providesatisfactory services to its consumers such as clean room, food facilities, lounge, a big hall, bettercustomer care services. In this hotel, there are total 14 rooms and the designs of all rooms aregood. It gives free Wi-Fi connection to its clients and it also has the honest bars and garden withan attractive view (Blackburn, Hart and Wainwright, 2013). This hotel is only for the couples.The Elm Tree hotel is a traditionally constructed. It is necessary for this hotel is to identify itsstrengths and also its weaknesses. There are some strengths, weaknesses, opportunities andthreats are given below as above:1
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Strengths: This hotel provides good job opportunities to local people who have limited andnot much high education.The main disadvantage of this hotel is that it uses new technology and software inits business.The infrastructure of this hotel is attractive and and every employees know verywell about their reporting manager (Malhotra and Temponi, 2010). . WeaknessesThe revenue of Elm Tree hotel is less.It is not for the family purpose and in this children, are not allowed.There is a high dependency on the visitors.The reputation and awareness of this hotel is not much high at market place. Training is less provided to staffs (SWOT Analysis, 2017).It does not conduct so much research on customers and market.The quality of management is not good.2Illustration 1: SWOT AnalysisSource: (SWOT Analysis, 2017)
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