Federal Strategic Plans Implementation: HCAP in Opening Doors

This assignment involves analyzing the role of the Health Care for the Homeless (HCAP) program in implementing federal strategic plans, specifically focusing on the initiative 'Opening Doors'. It requires a critical evaluation of the existing literature on this topic and developing recommendations based on findings.

SMALL BUSINESS
ENTERPRISE

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
1.1 Analysis of Cloudreach.........................................................................................................1
1.2 Analysis of comparative measures of performance..............................................................2
TASK 2............................................................................................................................................4
2.1 Actions to overcome weaknesses of Cloudreach..................................................................4
2.2 Ways to maintain exiting performance of Cloudreach.........................................................5
2.3 News areas in which Cloudreach could expand....................................................................7
TASK 3............................................................................................................................................8
3.1 Business objectives and plans...............................................................................................8
3.2 Business plans to incorporate changes..................................................................................9
3.3 Action plan to implement changes......................................................................................12
TASK 4..........................................................................................................................................14
4.1 Impact of proposed changes on business performance of Cloudreach...............................14
4.2 Method to manage changes in the business entity..............................................................15
4.3 Monitor on improvements in performance of Cloudreach..................................................16
CONCLUSION..............................................................................................................................17
REFERENCE.................................................................................................................................18

INDEX OF TABLES
Table 1: SWOT analysis of Cloureach............................................................................................1
Table 2: Business plan for Cloudreach..........................................................................................11
Table 3: Action plan.......................................................................................................................14

ILLUSTRATION INDEX
Illustration 1: Economic position of Apple plc................................................................................3
Illustration 2: Business plan essentials............................................................................................9
Illustration 3: Performance Management tools..............................................................................16

INTRODUCTION
Small business organisations play crucial role in country's effectiveness and economic
growth. For increasing small businesses' government of the nation plans project regarding their
expansion and enhancing social development. The present report is to understand actual
performance of Cloudreach Ltd for its expansion and improving quality services. It is small scale
Information and communication sector organisation of UK providing telecommunication
services. In this regard, actual business performance of the entity and ways to reduce its
weakness by business plan can be understood. However, impact of plans for business entity's
efficiency will be introduced. Including this, ways to manage these changes has been discussed
for improving its performance and management of its operations efficiently. Therefore, method
to expand business and improving its services can be understood with the help of this report.
TASK 1
1.1 Analysis of Cloudreach
For expansion of the enterprise, it is required to analyse its actual performance critically
in respect of finance, quality of services, employees' performance, customers' satisfaction with its
facilities etc. Therefore, different ideas are generated to maintain strength, reduce weaknesses,
grab opportunities to overcome weaknesses and so on (Andrews and Hampel, 2015). In this
regard, business performance of Cloudreach can be recognised as below:
Table 1: SWOT analysis of Cloureach
Strength:
 Good market position.
 Affordable cost on telecommunication
services of Cloudreach.
 Effective fund and resources for
business operations.
Weaknesses:
 Poor quality services.
 Lack of adequate demand for services
of Cloudreach.
 Difficult to sustain in competitive
market.
Opportunities:
 To adopt recent technologies for
improving quality services of
Threats:
 It is difficult to maintain and sustain
market position of Cloudreach for
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Cloudreach.
 To advertise services for sustainability
in market and increasing demand for its
services.
 To allocate fund from government
agency and financial institution for
expansion of business entity.
longer time period.
 Changes in customers' interests towards
telecommunication services affect
productivity and profitability of the
organisation.
 Occurrence of uncertain changes
impacts on business operation of the
enterprise.
Therefore, it is identified that Cloudreach has good market position can be maintained in
the future time as well it charges affordable cost on telecommunication services which liked with
production and distribution system. However, on the critical evaluation, it is evaluated that
quality of its facilities is poor for which less demand on its services is determined in comparison
to other entities. Similarly, it is difficult for the entity to sustain its position in market due to
changes in technologies and customers' interest (Bean, 2015). Therefore, these weaknesses can
be overcome by adopting new technologies and promoting services to encourage people for its
facilities on large scale. Including this, by taking advantage of government's help to expand
entity and improving its quality services at maximum level. Along with this, due to occurrence of
uncertain changes in business operations like; changes in market price, political and social
changes, effectiveness of Cloudreach can be enhanced. Likewise, for making place in market, it
is essential to evaluate customers' choices and helpful for maximising their satisfaction level.
Hence, it is required for the entity to maintain and increase its strength and reduce the weakness
Is related with organisation's effectiveness.
1.2 Analysis of comparative measures of performance
Competitive measures are beneficial to analyse company's marketability and
competitiveness affect profit earning capacity. However, it can be done through using tools such
as comparing organisation's performance with its competitive entity, benchmarking, analysing
business records as well last years' performance of the organisation (Blackburn, Hart and
Wainwright, 2013). Therefore, competitive measures of Cloudreach can be identified as follows:
 Analysing business records:
2

Identifying business performance of Cloudreach financial tools used are, profit and loss
account, balance sheet and other notes, economic position of the entity can be analysed.
Including this, price determination on its services and ideas for marketability and
competitiveness are created for the entity (Cai and et.al. 2014). Likewise, identifying business
records is beneficial for comparing last years' performance of the company through ratio analysis
and enhancing its profitability as well liquidity position effectively. Thus, analysing business
records and last years' performance of Cloudreach will be able to make appropriate decision for
entity's effectiveness and increasing competitiveness on large scale.
 Comparing performance of Cloudreach with its competitive entity:
It is essential to identify market position and competitiveness of Cloudreach through
comparing its position with its competitive entities. There are countless organisations in IT sector
such as Apple, Microsoft, Google, IBM, Cisco etc. and many more However, comparing
financial position of the Cloudreach with these entities, generates ideas for to increase its
productivity and sustaining market position (Cappelli and Tavis, 2016). Therefore, financial
position of the Apple can be analysed as follows by which performance of Cloudreach can be
compared as:
It is interpreted that financial position of Apple has increased at maximum level in terms
of sales revenue since 2012. It is because of increasing demand for services and sustaining its
3
Illustration 1: Economic position of Apple plc
(Source: Financial performance of Apple plc, 2016).

brand recognition. However, its market position and demand for services is quite effective
(Carraher and Paridon, 2015). In comparison to Apple, its financial and market position is lower,
which is required to be improved by adopting new technologies and attracting people with its
services. Therefore, it is essential for Cloudreach to improve its financial health.
 Benchmarking:
It is comparative tool used for comparing entity's market position with other competitive
by which different ideas are created to sustain market position and increasing competitive
advantages on large scale. In accordance to this, through this process, market position and
potential to face competition of the organisation is determined for decision making regarding
further business activities (Cassar, Ittner and Cavalluzzo, 2015). Therefore, benchmarking is
useful comparative tool for effectiveness of entity and enhancing its market position at maximum
level effectively.
TASK 2
2.1 Actions to overcome weaknesses of Cloudreach
It is analysed that quality services of Cloudreach is not good impacts on its business
operations. Therefore, less demand for its services is recognised and decision making for further
year operations. Similarly, it is difficult for organisation to face competition and sustaining its
market position for longer time period (Ellis and Kiely, 2015). Therefore, for reducing its
weaknesses, it is needed to take appropriate actions for creating balance and increasing its
efficiency as mentioned below:
 Analysing issues and preparing strategies:
At first, it is needed to analyse the issues occurred in business operations and reasons behind
them as production and distribution level, fund, resources, cost on business operations etc.
Therefore, by identifying these tools, position of Cloudreach can be analysed by which further
decisions are made efficiently. Including this, appropriate strategies are prepared for
management of business operations and increasing its efficiency. Therefore, preparing planning
including decision making will be efficient for Cloudreach in the future time as well remain
helpful to improve its performance at maximum level (Gale and et.al., 2013).
 Optimum utilization of resources and fund:
It is required to manage resources and fund of the organisation adequately linked with its
productivity and profitability. However, it is needed to utilize them efficiently impacts on
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inventory and financial management of Cloudreach. Therefore, management of business
operations can be done appropriately for enhancing profit earning of the enterprise (Harris,
Gibson and Taylor, 2015). Thus, improper management of resources can be controlled over
impacts on decision making regarding business activities as well improving its quality services
effectively.
 Taking advantage of financial aid:
Cloudreach can also take advantage of funds from government and financial institutions by
which business operations can manage effectively. In accordance to this, improvement of its
quality services can achieve impacts on expansion of business entity and enhancing efficiency of
Cloudreach on large scale. Thus, by this strategy, proper management of its services can achieve
useful for increasing economic position at maximum level (Hilmersson, 2014).
Therefore, by applying above mentioned strategies, weaknesses occurred in business operations
can reduce as well its positive aspects can be maintained and increased on large scale. However,
through adopting new technologies, telecommunication services can be improved and further
demand for facilities will increase on large scale affect business operations and its effectiveness
at higher level efficiently (Huang and et.al., 2013).
2.2 Ways to maintain exiting performance of Cloudreach
Cloudreach has effective market position which is required to be maintained and
increased on larger scale. It can be done through advertising services and maintaining customers'
attraction with its telecommunication facilities, adopting challenges and creating innovations in
business operations etc. Therefore, following on below mentioned ways will be appropriate to
maintain its business and market position sustainable as:
 Customer value:
As customers are satisfied with telecommunication services of Cloudreach, it is needed to
maintain the strategy. Including this, on the basis of analysing market demand and customers'
requirement, business performance of entity can be maintained efficiently (Lambert, Susan and
Robyn 2013). Moreover, by satisfying them with proper network and high speed of services,
business performance can maintain for further years. Including this, providing services to
customers according to their needs will be able to maintain exiting performance of the entity.
Including this, it is needed to establish good relationship with customers including retailers,
agents and other entities will be efficient to maintain business operations and enhancing its
5

efficiency at maximum level. Thus, increasing customer value for maintenance of current
business operations and decision making on further operations efficiently.
 Future orientation:
With adopting current trends and maintaining current business performance, it is needed for
Cloudreach to forecasting on future operations. However, it is smart idea to maintain business
and market position of the entity related its efficiency at maximum level. Therefore, by
preparing business activities in context to future orientation will be efficient to operate business
activities and increasing its profitability as well comparativeness for longer time period (Miller,
2016).
 High quality services:
It is essential tool to increase demand for services and maintaining customers' attraction
towards telecommunication services of Cloudreach. Therefore, by adopting new technologies
will be benefited for organisation to maintain its existing position. However, quality services of
entity can be improved on larger scale as well proper management of its services can be achieve
efficiently. Thus, providing high quality of services will be effective to maintain existence of the
entity in competitive market for further years (Nagel, 2014).
Thus, Cloudreach can maintain its existence for longer time period to sustain its position
and increasing efficiency at maximum level. In accordance to this, demand for its services will
be increased on larger scale related with its productivity and profitability. Hence, considering
customer value, adopting new technologies and improving quality of services will be efficient for
Cloudreach to make decisions regarding business operations and increasing competitiveness
efficiently (O'Leary, 2013).
2.3 News areas in which Cloudreach could expand
An organisation can expand in different ways to increase profitability, market position
and competitiveness. In this regard, in following ways, organisation can expand as mentioned
below:
 Increasing quality services:
Through adopting new technologies and creating innovations in business operations, quality in
telecommunication services can be enhanced. It influences productivity and profit earning of the
enterprise. Therefore, marketability and competitive advantage of entity can also be increased
(Ricciardi and et.al., 2015). Thus, expansion of organisation is able impacts on management of
6

production and distribution system as well demand for its services. Hence, by improving quality
of services of telecommunication and satisfying customers, they will be able to expand business
on a larger scale.
 Establishing new entity:
Expansion of Cloudreach can be done through establishing its new store or business across
country and in other nation of the world as well. Therefore, it will be efficient to provide its
services internationally impacts on convenience and further operations. Including this, demand
for service and competitive strategies of the enterprise can increase linked with financial position
of the entity (Speight and et.al., 2016). Thus, by establishing new entity of Cloudreach will be
able to expand business and increasing its value at maximum level effectively.
 Entering new market:
It is also efficient to expand Cloudreach in terms of entering into new market for facing
competition and sustaining position. However, business entity can expand efficiently impacts on
profitability and competitiveness in the future time. Including this, it also impacts on
productivity and profitability on which further decisions are made regarding business operations
and entering into new market effectively.
Except from all the above-mentioned strategies, by adding new service as higher speed in
mobile and network will be efficient for Cloudreach to expand its business (Stanek Babkin and
Zubov, 2016). Similarly, it will be beneficial for entity to create market demand for its services
and making decisions regarding business activities.
TASK 3
3.1 Business objectives and plans
Small business enterprise can expand and improve its efficiency through adopting new
technologies and providing better services. According to given case study, it is identified that
government is planning for work upon expansion of small scale enterprise as big project (Yeh
and et.al., 2014). Therefore, it sets following objectives for business' effectiveness and increasing
its efficiency as follows:
 To adopt new technologies for improving quality services of Cloudreach.
 To conduct market research critically for analysing actual business performance.
 To generate variety of ideas to increase productivity and profitability of the organisation
at higher level.
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 To identify customers' requirements and recent trend to increase effectiveness of business
entity and satisfying customers at maximum level.
 To identify competitive entities' performance and their techniques to attract customers
and i market position on larger scale.
 To maintain existing business performance as well increasing its quality services affect
management of entire business operations.
 To face competition and increasing competitiveness at higher level linked with increasing
customer loyalty.
Thus, Cloudreach sets above mentioned targets for its effectiveness and increasing
efficiency as well sustaining market position for longer time period. For this purpose,
government's project's advantage can be taken in terms of fund allocation. Therefore, adequacy
in resources and fund can be recognised able to develop its efficiency at maximum level (Harris,
Gibson and Taylor, 2015).
3.2 Business plans to incorporate changes
For meeting organisation's goals, effective business plan is to make impacts on
organisation's effectiveness and able to improve its efficiency (Ellis and Kiely, 2015). However,
strategic planning and all activities can be understood as below:
8
Illustration 2: Business plan essentials
(Source: Essentials of business plan, 2016).

Table 2: Business plan for Cloudreach
Plan Activity
Identifying current position of Cloudreach At first, actual position of the enterprise is
recognised including fund, resources,
employees' performance in business
operations etc.
Formulating strategies After analysing actual position, strategies are
formulated regarding business operations and
decision making for its effectiveness.
In addition to this, sources of fund for business
operations, work segmentation among workers.
Strategies are made to increase business'
effective and managing its entire operations
systematically.
9

Implementing strategies In this process, all prepared action plans are
followed on for business operations and for
increasing its efficiency.
It includes directing and staffing over business
operations for further years efficiently.
Performance evaluation It is controlling stage in which performance of
entity and employees are maintained.
Including this, comparison between actual and
expected position of entity is done which
impacts on further operations and effectiveness
of Cloudreach.
If there is gap between actual and standard
position then strategies are prepared to bridge
the gap and remain able to meet targets
efficiently.
Result evaluation In this stage, gained result is analysed
including sales revenue, employees'
performance, financial performance of
Cloudreach and so on.
In addition to this, cost incurred on business
operations is also evaluated by which different
ideas are generated for decision making
regarding business operations effectively.
Taking feedback In this process, feedback from all employees
including mangers and goal accomplishers are
taken. Therefore, business' position in market
and its effectiveness are identified.
10

Reporting In the end, reporting on business plan and goal
accomplishing is created. It includes entire
tools as financial position, workers'
performance, market position and
competitiveness of Cloudreach.
3.3 Action plan to implement changes
For business plan for all operations, different tools are considered as; cost incurred on
business operations, time incurred etc. However, for each activity of the business plan, how
much cost is to be incurred, in how much time, strategies can are analysed. Likewise, smart goals
are set for reaching out to set target as; accomplishing small tasks in a specific time, setting
target of 2-3% revenue of the organisation in comparison to last year's performance (Gale and
et.al., 2013). Including this, discussing organisation's target with workers for generating new
ideas and emerging their interests towards goal accomplishments and so on. Therefore,
expansion of Cloudreach and improving its efficiency can be achieved efficiently affect further
implementation. In this regard, action plan for the entity and its effectiveness is set as:
Table 3: Action plan
Plan Estimated cost to be
incurred
Time consumed in
accomplishing activity
Analysing actual performance 200 2-3 weeks
Gaol setting and preparing
strategies
300 3-4 weeks
Action plans 150 1 week
action plans 800 7-8 weeks
Evaluating performance 300 3 weeks
Result evaluation 200 2 weeks
Feedback and reporting 300 2-3 weeks
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Therefore, business strategies can be implemented in appropriate time with effective cost
planning. In addition to this, all tasks can be accomplished efficiently impact on
effectiveness of Cloudreach and increasing its efficiency. Moreover, by applying action
plan according to set strategies will be able to expand entity and improving its quality
services more efficiently. Thus, business enterprise can get success inthis action plan linked
with its profitability and competitiveness at maximum level (Landt and Melville, 2013).
However, demand for its telecommunication services will be enhanced on larger scale
impacts on production of services and its competitiveness to sustain position for longer time
period. Thus, small scale enterprise will be able to increase its efficiency and further for
management of its operations and improving quality level effectively.
TASK 4
4.1 Impact of proposed changes on business performance of Cloudreach
In this assessment, impact on business performance through business plan for
Cloudreach can be analysed. It includes analysis of economic position, customers' satisfaction
level with telecommunication services, market position and competitiveness of the entity.
Therefore, impact on proposed changes for IT sector organisation and its market position can be
identified and strategies (Nagel, 2014). However, by analysing market business; position,
different positive changes are determined related with future business operations in the future
time. In this regard, impact on Cloudreach by implementing action plans can be recognised as
follows:
 Improving quality services in telecommunication and competitiveness on larger scale.
 Increasing satisfaction level of customers with its services and demand for facilities on
larger scale.
 Enhancing productivity and profitability of Cloudreach impacts on further business
operations and their developments on larger scale.
 Increasing marketability and competitiveness for further business operations and business
plans at maximum level.
 Better work performance of employees as well their working efficiencies at higher level.
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 Different ideas generated for reducing expenses and increasing sales revenue for creating
balance between production and distribution of services.
Therefore, different positive changes are recognised in business operations and quality of
telecommunication services of Cloudreach. However, its market position gets sustained and
increased will be able to increase customer loyalty and satisfying them at maximum level.
Including this, different ideas are generated to increase productivity and profit earning capacity
of enterprise. Moreover, method to utilize resources and fund is determined which affect
production and distribution of its services (Pugalis and et.al., 2014). Besides this, several positive
changes are recognised for business activities and organisation to increase efficiency and
improving quality services at higher level. Therefore, it is recognised that business plan is able
to increase effectiveness and efficiency of small scale enterprise on larger scale and demand for
its services in the future time.
4.2 Method to manage changes in the business entity
Implemented positive changes regarding business operations of Cloudreach can be
managed using different strategies. For example; evaluating market position, adopting new
technologies, fulfilling customers' requirements, creating operations in terms of future business
operations etc. It will be able to enhance profitability, competitiveness and market position of the
entity for longer time period (Stanek, Babkin and Zubov, 2016). However, changes can be
managed by using below mentioned strategies as:
 Adopting recent market trends:
It is essential to analyse market position and customers' requirements towards services in mobile,
computer and network. Therefore, for making place and increasing its goodwill, it is needed to
get adjusted and adopting new technologies. It will be able to get maximum level of customers
with its services. It influences profitability, marketability and competitiveness of the entity for
longer time period. Including this, good position of Cloudreach in competitive market can be
maintained and enhanced affect further business operations and demand customer loyalty (Yeh
and et.al., 2014). Therefore, positive change of business entity can be managed efficiently
sustainability in market for longer time period.
 Establishing and maintaining good relationship with customers:
13

Through following on this tool will be efficient for Cloudreach to increase customer loyalty and
maintaining good relations with them. It is linked with profitability, marketability and
competitiveness of the enterprise for the further years. Therefore, establishing and maintain
relations with all customers including agents, retailers and other business entities will be
effective for organisation's effectiveness and longer-term sustainability (Lodorfos and et.al.,
2015).
 Future orientation:
It is needed to prepare strategies of Cloudreach in terms of future oriented effect financial and
non-economic position of the entity. However, variety of ideas are generated regarding
operating business activities. Including this, business process should be done in consideration of
future activities for which its market position and demand for services will be enhanced on larger
scale.
4.3 Monitor on improvements in performance of Cloudreach
Improvements in business operations and maintaining its operations is needed for
Cloudreach impacts on business and demand for its telecommunication services. However, for
monitoring over business performance, it is required to operate business activities and improving
its quality services according to market trend and adopting new technologies (Blackburn, Hart
and Wainwright, 2013). Therefore, demand for its services will be increased for further years and
able to maintain position in competitive market. However, for controlling on business
performance and its improvement, following strategies can be mentioned below:
 It is required to evaluate market position of Cloudreach critically impact on further
operations.
 Comparing actual and standard performance of the entity for further making decisions
regarding business activities.
14

 It is needed to get knowledge of market position of entity and providing services
according to customers' comfortability.
 Comparing business performance of Cloudreach with competitive entity will be able to
generate ideas regarding business operations and managing its operations effectively.
 Keeping eye on cash flow and financial transactions of the entity will be able to manage
business operations and controlling over its performance.
Therefore, management of business performance and its operations is able by above mentioned
strategies and making decisions for further years. Therefore, effective planning can be made for
Cloudreach in consideration of all these tools for utilization of resources and fund. It influences
profit earning capacity, market position and competitiveness of the enterprise remain able to
improve efficiencies and increasing sustainability for longer time period (Andrews and Hampel,
2015).
CONCLUSION
With the help of this report, it is concluded that small scale enterprise can expand and
improve its quality services through implementing business plan effectively. In this regard,
actual position of the entity is recognised which is for decision making and further effectiveness
of the enterprise. Moreover, various tools are identified for management of business operations
and increasing its efficiencies. Along with this, business plan and action for expansion of entity
15
Illustration 3: Performance Management tools
(Sources: Essentials of performance
management, 2016).

and improving its quality services has been understood, affect further operations. Besides this,
impact on business entity by changes are determined which are for future operations. However,
different ideas are generated for business and marketing strategies of the enterprise and their
management. In addition to this, performance management tools to manage existing performance
of the entity has been understood identified in this project effectively.
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