Small Business Enterprises | Report

SMALL BUSINESS
ENTERPRISES

Table of Content
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
1.1 Produce a business profile as well as its weakness and strengths.........................................1
1.2 Comparative measurement of Cafe Finix Coffee shop ......................................................2
TASK 2............................................................................................................................................5
2.1 Appropriate actions to overcome identified weaknesses......................................................5
2.2 Examine some ways to manage existing performance.........................................................5
2.3 Areas of expansion of business.............................................................................................6
TASK 3............................................................................................................................................7
3.1 Assessment of objectives and plans......................................................................................7
3.2 Revise business plan for appropriate changes.......................................................................8
3.3 Action plan for implementing changes.................................................................................8
TASK 4............................................................................................................................................9
4.1 Impact of proposed changes on business and its employees.................................................9
4.2 Concept of change management.........................................................................................10
4.3 Monitor the improvements in performance.........................................................................11
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................12

INTRODUCTION
Small business entities play a very vital role in growth and development of different
communities. ... They are liable for providing various job opportunities and innovative products
to the people so as to gain maximum sales and profitability. In addition, small businesses are
established so as to provide new and innovative products to customers at reasonable prices. In
UK, there are several SME's which are able to supply raw materials to large business
organisation. Airport Cafe is the chosen organisation in this present report, it is one of the
famous restaurant in UK by having a growth rate of 20% every year. The main objective of this
business is to expand itself for long term period in target market. The business plan of Airport
Cafe is emphasised on getting high market growth and success; its annual turnover is £380,000
and profits after tax is 14%. Apart from this, present report will be strength and weaknesses of
the smallthe small business enterprises and also define some areas in which a firm can expand
itself. In addition managers need to prepare certain objectives while developing a business plan.
TASK 1
1.1 Produce a business profile as well as its weakness and strengths
Mentioned restaurant is a famous shop that provide different taste intaste in their coffees
and other beverages products (Altman and et. al., 2010). The main aim of this company is to
give best quality goods to their potential and target buyers in order to fulfil satisfaction level.
Their issue as well as paid capital is approx 25000 billion . They have minimum number of
workers in their organisation so it is called small scale.
Company profile:
Profile Description
Name Airport Cafe
Food items Tea, coffee and other bevereages
CEO Mr and Mrs. Smith.
Address Airside Heathrow Terminal 3.
Website www.airportcafe.co.uk
Capital £380000
1

Number of stores 12 members
Opening hours 11am to 10 pm
SWOT Analysis: It is one of the important tool and techniques of every business, because
with the use of this an enterprise can identify their strengths, weaknesses, opportunities and
threats (Aremu and Adeyemi, 2011).
Strength Weakness
 Global Brand
 Product Diversification
 Profitable enterprise
 Sound financial institution
 Buyers loyalty
 Favourable forex market
 Unique product
 Significant existence in market place
 Efficiency of product cost control
 Collaborates with foundation
 Leasing cost or high rentalIntense
competition Known only coffee
products
 Business owned stores never feasible
 High cost Coffee
 Lack of variety in Tea or coffee
 lack of scale
Threats Opportunities
 Favourable government rules and
policies
 Growing buyer’s product market
 Increasing affluent class
 Franchising opportunities
 Different number of food options such
as lunch, breakfast, partnership,
corporates contract, licensing in order
to try out innovative market.
 Rise in coffee cost and dairy items
 Increasing real estate cost
 Political opposition
 Competitors growth
 Primary product supply
 Cheaper options present in market
 Rules and regulation help company in
identify their opportunities.
1.2 Comparative measurement of Cafe FinixCafe Finix Coffee shop
2