Product Redesigning and Customer Satisfaction

Running head: SMART PHONE MARKET COMPETITION
Product Redesigning and Customer Satisfaction
Name of the Student:
Name of the University:
Author Note:

1
SMART PHONE MARKET COMPETITION
Table of Contents
Chapter 1. Introduction:...................................................................................................................2
1.0. Research background:...........................................................................................................2
1.1. Research rationale:................................................................................................................3
1.2. Research aim:........................................................................................................................3
1.3. Research question:....................................................................................................................3
Chapter 2. Preliminary literature review:........................................................................................4
2.0. Product re-designing:............................................................................................................4
2.1. Roles of engineering managers in redesigning products:.....................................................5
2.3. Profit, sales generation and product redesigning:.................................................................5
2.4. Product redesigning and global competition:.......................................................................6
Chapter 3. Research methods:.........................................................................................................7
3.0. Research philosophy, design and approaches:......................................................................7
3.1. Proposed data collection method:.............................................................................................7
3.2. Data analysis:............................................................................................................................9
3.3. Ethics and Limitation:...............................................................................................................9
4.0. Gantt chart schedule:................................................................................................................9
References:....................................................................................................................................11

2
SMART PHONE MARKET COMPETITION
Chapter 1. Introduction:
Redesigning of products has emerged into a competitive strategies multinational
companies use to hold their position in the global market. Redesigning of smart phones and
adding new features enhance their attractiveness and appeal consumers which enable them to
earn higher revenues. The company which would form the crux of the research would the
world’s largest smart phone manufacturer by market penetration, Samsung Electronics Limited.
Samsung Electronics Company Limited is the electronics arm of the business conglomerate
Samsung Group based in South Korea. The company is listed on Korea Exchange (KRX) and
leads the world in terms of smart phones. It is this capacity to redesign smart phones as per the
needs of the customers which has earned the company top position in the global market and
attributes it with high profits. Thus it is evident from the discussion that the global competition is
an issue which Samsung faces in the smart phone market which in turn necessitates it to redesign
its existing smart phone models to retain its top position.
1.0. Research background:
The background of the research would be provided by the pressing need which global
ICT companies to sustain in the market-product redesigning their existing products to make more
high-end smart phones available to customers. The international smart phone manufacturers
usually provide advanced advanced models of smart phones at high prices. These high priced
electronic devices usually stay beyond the reach of the middle and lower class customers
forming the majority of customer base demanding smart phones. This huge gap between demand
and supply of high end smart phones are capitalized by local smart firms which provide smart
phone models having the same features of the high-end smart phone models. However, these low
cost smart phone companies fail to maintain the quality parameters. The international smart

3
SMART PHONE MARKET COMPETITION
companies capitalize on this gap of quality to redesign their existing models to provide more
advanced models at no extra price. Product redesigning strategies which global smart phone
companies use today have revolutionized the smart phone market. The base of the research
would be provided by the product redesigning and the impact it has on the sales as well as profit
generation of these companies.
1.1. Research rationale:
The research rationale would be the issues of sales and revenue generation which global
smart phone companies face. The rationale would also show how the strategy of product
redesigning is assisting the smart phone companies to deal with these issues.
1.2. Research aim:
The aim of the topic would be to visit the role of redesigning of products in ensuring high
sales volume and profits.
1.3. Research question:
The main question which the research would aim to answer is:
Does product redesigning enhance profit generation in ICT companies?
The secondary question which the research would aim to answer is:
Does product redesigning enhance customer satisfaction?