Smartphone Application for XZ Pvt. Ltd Advertising Agency

This presentation explains how a Smartphone application will benefit XZ Pvt. Ltd advertising agency. It discusses the challenges faced by the agency, the benefits of the application, and its functional and non-functional requirements.

Advertising Agency

Introduction
This presentation gives an explanation of how a
Smartphone application will benefit an
advertisement agency called XZ Pvt. Ltd.

About the Advertising Industry
The advertising industry is a blooming industry
where creativity plays the most important
role (Moriarty et al. 2014).
The businesses involved in this industry deals
with creating and handling advertisements
for various customers (Katz 2016).

About XZ Pvt. Ltd
The name of our advertising agency is XZ Pvt.
Ltd. This agency was founded in the year
1980. This agency has seen a lot of growth
and profit with the passage of time. Our
headquarters is located in Los Angeles. Our
company helps to create connection between
brands and their target audiences (Andrew
and Shimp 2017).

About the IT Department
This is the department of Information
Technology. This department is also known to
be the creative department in the company. It
is one of the most important departments of
the company. This department deals with all
the technical matter of the agency. In this era
of growing technical demands and needs, IT
department plays the major role in
generating revenue and profit.

My Role
I am the Manager of the IT Department. I am
responsible for taking decisions on behalf of
the entire department. It is my duty to find
out if there is any technical fault in the entire
organization and resolve it as soon as
possible. I am also responsible for building
any applications that will help the employees
of the organization and improve their
productivity (Hao et al. 2013).

Challenges that our agency is facing
We have a fragmented approach towards
technology (Holla and Katti 2012).
Employees and executives of the company
are suffering.
There is no transparency.

Tracking freelancers become difficult.
Accessibility of information is difficult.
We are unable to gain visibility into the
business.

Basic Concept
A Smartphone mobile app will be able to solve
the issues faced by our advertising agency. It
will improve the communication and
productivity of the organization in an
effective manner (Mithas et al. 2012). The
name of the recommended Smartphone
application is XZ App.

Business Drivers
Business drivers are known as essential
resources and processes that are required for
any business to remain stable and grow in
future. There are several competitors in the
market of advertising agencies. In order to
sustain and survive in this industry, XZ Pvt.
Ltd needs to have a strong technical base.
Important Business Drivers are:
Growth in the IT industry

Customer Satisfaction
Quality and efficiency
Speed
Dynamic Offerings
Compete from anywhere

Benefits
Communication
 Real time information
Track employee records
Employees stay well informed
Improved Productivity
Competitive Advantage

Target Audience
The target audiences for this XZ App which is a
mobile application are the internal staffs of
the organization (Bowen and Pistilli 2012).
They are:
Employees
Administration staffs
Management team

Functional Requirements
There are two types of requirements:
Hardware requirements
Software requirements
The requirements are different for android
phone, iOS and windows phone.

Non functional requirement
Usability
Reliability
Performance
Supportability
Security
Availability

XZ App
A prototype of the application is shown here for
getting an overview of the application.
The basic details is presented along with
diagrams.
The first diagram is of the Log In screen.

If you click on the log in
button it will take you to the
ABCD
********
After entering
the employee ID
and password
you click the OK
button
SCREENSHOTS OF THE XZ APP

On clicking the My
Profile button you
move to the next
On clicking the Attendance
Tracker button we move to
next page
Continued…

Clicking on the
Customer Details
button leads us to
this page
Clicking on the
performance button
leads us to the
Continued…

The Log In Screen
This screen shows
minimal basic
operation. This is the
home screen. This
screen gives the
employees of the
organization to log
in. Employees can be
of any level.

After clicking on the Log
In button, the
employees are directed
to this screen. Here
they have to enter their
employee ID and
password in order to log
in.

This second screen gives
three options to the
users. If the employee
clicks the ’About Us’
option then this leads to
the next screen that
gives details about the
company and its history ,
revenue and
performance in the
market.

‘My Profile’
This button leads to
another page that
gives the details of
the employee. Here
all the employee
details will be
presented in a
proper format. The
employees can also
track their own
attendance on a daily
regular basis. the
performance as well
as the customer

‘Attendance Tracker’
The attendance
tracker will help the
employees to keep a
track of their own
attendance on a
monthly and daily
basis. If for some
reason they have been
marked absent then
they get notification
for this. if it’s a
mistake then they post
a message stating that

‘Performance’
This leads the
employees to a
screen where the
employee
performance is
presented in a
monthly basis. This
section allows the
employees to see
other employees
performance and to
compare themselves.
This helps the
employees to identify
any area where they

‘Upcoming Events ‘
This button will lead the
employees to another
screen that will make the
employees aware of all
the events as well as
holiday. Here we have
given a simple prototype
where two buttons called
‘Event 1’, ‘Event 2’ and ‘
Event 3’ are present just
to give an overall idea of
the concept.

‘Customer Details’
This section helps to
find the details of
employees. It also
contains a section
where the queries of
the customers are
displayed on the
screen of this app. The
employees are able to
revert back to their
messages and solve

Conclusion
It can be concluded that the XZ Pvt. Ltd
advertising agency will gain by developing a
Smartphone App for the organization. This
app will help the employees to perform much
better than before. It will also help in
improving the level of customer satisfaction.
This presentation gives an overview of what
the application features might look like.

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