Marketing Techniques for Small and Medium Enterprises in the Food Service Industry

Specific Knowledge
Understanding
Application

Introduction
• The term small and medium enterprises are the enterprises
which play an essential role in the economy and for that
government provide them regular incentives, access to loan
and offers in order to expand in the market.
• It also employs number of employees with new innovations
and such enterprises are considered to be the important for
both emerging and developing economies (Cotei and
Farhat, 2018).

Background of SMEs
• SMEs are important for the growth and development of the country as it allows to attain the sustainable
growth and the structure of the SMEs are flexible that is why they have better opportunities to change
and adapt such changes (Djellabi, et. al., 2021).
• SMEs deals with customers more directly and closely which allows them to fulfil the needs of the
customers by providing them individualized services.
• Being in the small or medium size industry, it is easier to coordinate and communicate with each other
that will directly bring new ideas and the resolve for the issues that can be solved by the team
collectively.

Background of food service industry
• The above mentioned industry has a major impact on the economy and this sector is considered to
be the one of the largest sector of the industry. It provides the facility of meals and snacks for the
purpose of consumption.
• The food industry has many facets and under this the food is made by staff and cooks. The main
focus of such industries is to provide best quality food with proper standards of sanitisation at the
best cost. The food service industry comprises of various activities and services which includes
companies such as catering services, cafeterias, family restaurants, quick service restaurants, full
service restaurants from dining to fast food and many others.