Snickers Mocks the Idea That Men Can Respect Women: An Analysis of Advertising Perspective

ADVERTISING
(Snickers Mocks the Idea That Men Can Respect Women)

ADVERTISING
Snickers Ad in Australia
The visible or the distinct form of marketing or communicating that engage different
elements to require in the process of communication such as sponsors, messages that are not
so personal for the promotion or the sale of the product, unique or innovative ideas or the
rendered services so concerned. The ones who sponsor the advertising are mainly the
business firms who wish to expand their reach in the market they are dwelling or prevailing
with the help of their respective goods and services produced. According to Kim, Hayes,
Avant and Reid (2014, p. 296), the word advertising is very much distinct from the public
relations because, in an advertisement, the business firm advertising for the product has
complete control over the entire delivery of the idea or conceptions towards the consumers.
Considering the advertisement of Snickers that manages to focus on sexism aspect for
both men and women, it is going to be analysed under which perspective of advertisement it
falls and state its consequences.
This particular advertisement is pointed under the conceptual map of perspectives of
advertisement that focuses on the 4th quadrant of the active social and cultural group. This
particular section considers the related application advertising theories. The motive of these
kinds of advertisements is to focus on social-oriented issues and analyse the active
participation of the audience.
According to the response of the audience, the advertisement has focused on the issue
of the feminism that refers to equality of audience. The advertisement of Snickers can be seen
some actors working at the construction sites and reflecting the stereotype commenting on
women (Alessandri,2018). The remarks regarding the objectification of women had been
following gender-neutral interactions. The impact of feminism on advertising analysis and
critical perception enhances the significance of a stand against the male-subordination over
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