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Social and Cultural Factors of Marketing Mix | Tesco

   

Added on  2020-01-16

13 Pages4158 Words352 Views
Leadership Management
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MARKETING ACROSSCULTURE1
Social and Cultural Factors of Marketing Mix | Tesco_1

Table of ContentsINTRODUCTION...........................................................................................................................3ASSESSMWNT PART 2................................................................................................................3Critically examine social and cultural factors which create impact.......................................3Marketing mix of Tesco Company.........................................................................................6Various international market entry strategy...........................................................................8Recommendations................................................................................................................10CONCLUSION..............................................................................................................................10REFERENCES..............................................................................................................................122
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INTRODUCTIONIn order to make effective results and performances, marketing is very crucial elementwhich requires promotes products and services. It determines as strategic process of marketingthat develops own culture which is the element of diversity and individual also tends towards theboundaries which require to follows rules and regulations (Thøgersen, de Barcellos and Zhou,2015). Multicultural marketing is another element which assists to promote the business resultsand performances at workplace. In this context, present report determines social and culturalfactors which are related to the marketing mix elements of Tesco when they are establishingoperations in Germany. In respect to this, report covers social and cultural factors which createimpact on products and services which need to be promoted at workplace. Furthermore, itincludes market entry strategy which assists to grow operations and performances in differentareas of the nation and outside the boundaries.ASSESSMWNT PART 2 Critically examine social and cultural factors which create impactIn order to perform functions and operations in international market, there are variousfactors which create impact on the performances. As per the view of Griffith, Seob Yeo andCalantone, (2014) there are various factors which create impact on the business performancesand outcomes in international areas. In this aspect, social and cultural factors demonstrate theireffective role. These factors included elements such as custom, lifestyle, values and many othercharacteristics which can be support to make results and performances (Griffith, Seob Yeo andCalantone, 2014). Social and cultural factors includes following elements which create impact onperformances and outcomes to promote products and services in international area:Lifestyle: According to Samovar, Porter and Roy, (2015), lifestyle of person is differentfrom another people. In this aspect, there are various elements which need to be focus fordemonstrate various benefits and outcomes at workplace. For instance, girls demand isdifferent from boys so that it can depicts that there purchasing habit is also different fromeach other (Samovar, Porter and Roy, 2015). In the Germany market, people havedifferent lifestyle so that it creates impact on Tesco to enhance their products and servicespromotion in international areas. In this aspect, they have to consider effective outcomes3
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and performances through analysis market before establishment of services. However,Samovar, Porter and Roy, (2015) stated that same age of people are demanding sameproducts and services so that it is essential to use effective marketing element for attractvarious types of people at workplace. In this aspect, people are participating toaccomplish desire results and performances at workplace. As per the customer lifestyle,the chosen business needs to perform their functions and operations within the market(Samovar, Porter and Roy, 2015). As results, it will assist to grow business operationsand outcomes in systematic way.Buying habits: Further, Arnett, (2014) said that buying habit is also create impact onproducts and services which need to be promoted at international market. In this aspect,youngster demand different products and services from adult people. Thus, it is essentialto demonstrate functions and operations according to business structure. It depicts todevelop market and operations which assists to grow operations and performances atworkplace (Arnett, 2014). In UK market, Tesco is establishing their services insystematic manner so that it is helpful to demonstrate functions and operations for attractcandidates within the firm from Germany market. As compare to this, Kaynak andHerbig, (2014) depicts that buying habit demonstrate perception and need of peopletowards the purchasing of products. It assists to cover market and outcomes whichascertain results and performances for development of the organisation. In this way,Tesco has to conduct market research to analysis each customer demand at workplace(Kaynak and Herbig, 2014). As results, they can grow their operations and performancesin effective way. Educational level: Education level of different people also creates impact on the businessand its performances. In this aspect, Griffith, Seob Yeo and Calantone, (2014) stated thathigh education people are demanding qualitative and branded products instead of lowquality and local products. This factor determines impact due to different level ofeducation which ascertain for enhance performances of the enterprise in front of people(Griffith, Seob Yeo and Calantone, 2014). In Germany market, people are highlyeducated so that it is essential for Tesco to make products effective with packaging sothat profitability can be enhance in systematic way. In this way, Samovar, Porter and4
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