Business Research Introduction 3 Project Scope 4 Literature Gap 5 Research Design and Methodology 5 Research Design and Methodology 5 Research Design and Methodology 5 Research Design and Methodology

Running Head: BUSINESS RESEARCH about 7 BUSINESS RESEARCH Business research Introduction 3 Project Scope 3 Summary of Literature Review 4 Literature gap 5 Justification of research problem 5 Research Questions/Hypothesis 5 Research Design and Methodology 5 Qualitative research 5 Quantitative research 7 Time Schedule (Research plan) 10 Conclusion 11 References 12 Appendix 14 Time Schedule (Research plan) 14 Introduction SEC (social electronic commerce) could be a bundle of the e-commerce by which sites of e-commerce could facilitate the organization to practice the online

Running Head: BUSINESS RESEARCH
Business research

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Table of Contents
Introduction...........................................................................................................................................3
Project Scope.....................................................................................................................................3
Summary of Literature Review..........................................................................................................4
Literature gap....................................................................................................................................5
Justification of research problem.......................................................................................................5
Research Questions/Hypothesis.........................................................................................................5
Research Design and Methodology.......................................................................................................5
Qualitative research...........................................................................................................................5
Quantitative research.........................................................................................................................7
Time Schedule (Research plan)...........................................................................................................10
Conclusion...........................................................................................................................................11
References...........................................................................................................................................12
Appendix.............................................................................................................................................14
Time Schedule (Research plan)...........................................................................................................14

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Introduction
SEC (social electronic commerce) could be a bundle of the e-commerce by which sites of e-
commerce could facilitate the organization to practice the online social networks.
Consequently, the organization would be capable to promote their products and services in
leats time and cost among the huge amount of consumers (Turban, et al., 2017). In the
current business scenario, the social networks become famous sites where it could lead the
organization to accomplish the organizational task. Before purchasing any products and
services, the online purchaser could check rating and reviews from other consumers
regarding same products and services. Hence, the organization could concentrate on making
social groups at the global level (Turban, et al., 2015).
Project Objective
 To explain the concept of social electronic commerce in a business application
 To highlight the benefits of social electronic commerce through existing literature
 To find out the problems in social electronic commerce
 To find out the recent trends in social electronic commerce
Project Scope
This report aid the researcher to gain their understanding about social electronic commerce in
a business application. It could also facilitate the investigator to discover the information
about the benefits of social electronic commerce by consider the available sources
(Hepworth, et al., 2016). It is also analysed that when organization uses the social-electronics
e-commerce then they could face many challenges that are also discussed on this report. It
could be supportive to gain the awareness of researcher about recent trends in social
electronic commerce. Moreover, the business application of the social e-commerce is
described in this study where the personalised shops can use the customer-driven online

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marketplace. This project also supports to gain knowledge of research scholar about research
skills (Bolman and Deal, 2017)
Summary of Literature Review
It can also be summarized that social e-commerce could be a subset of electronic commerce
that includes online media, users, and social networks, which could support the organizations
to increase the online selling of goods and services (Obar and Wildman, 2015). In addition, it
can also be analyzed that social networks could be exercised as the social systems in the e-
commerce changes. In the current scenario, the social e-commerce could enable a company to
enhance their number of consumers, which could lead to improvement in a number of
consumers (Denecke, et al., 2015). In addition, it can also be examined that social e-
commerce essentially enhances the traffic of consumers on the web by increasing ranking of
the search. In addition, it can also be illustrated that each day new consumers could join on
social media webs to share their thoughts, opinion, and views among targeted consumers.
There are different sources that are used by the company to promote their products and
services such as Twitter, Facebook, Print media, YouTube and Instagram (Alberts, et al.,
2015). The electronic commerce could be practiced by the company to increase their brand
awareness as it could lead to the higher sale of goods and services. Hence, it can be said that
sales could take place on the social technique. The social media could enable the organization
to influence a large number of consumers in the least time and cost (Alberts, et al., 2015).
The social networks could be effective for business application and it drives the whole
business process smoothly. In addition, it can also be analyzed that social networks could
support the companies to obtain positive responses in the least time and cost. It can also be
concluded that social e-commerce could be implied as peer to peer sales wherein buyers
could directly communicate with sellers. It could be effective for collecting feedback from
consumers about products and services (Fuchs, 2017).

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Literature gap
This literature review could critically analyze opportunities and benefits of the social
electronic commerce. Through this literature review, the researcher will be capable to gain
their understanding about electronic media e-commerce. It could also aid investigators to gain
knowledge about benefits as well as challenges of using the electronic social e-commerce in
the business. It could also assist the researcher to enhance their understanding about existing
situation of electronic social e-commerce. The researcher will select higher sample size to
conduct research caused by larger people are interested in this research.
Justification of research problem
In the recent business scenario, the organization is required to practice electronic social media
in their business as it could be effective for promoting the goods and services among the huge
amount of consumers on limited time and cost (Wamba and Carter, 2016). As a result, the
company could be able to enhance their financial performance in limited time by increasing
their number of consumers. The appropriate knowledge about current research matter could
support to make successful result in future.
Research Questions/Hypothesis
 What is the concept of social electronic commerce in a business application
 What are the benefits of social electronic commerce through existing literature
 What are the problems in social electronic commerce
 What are recent trends in social electronic commerce
Research Design and Methodology
Qualitative research
Chart 1: Qualitative research process

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(Sources: Ashley and Tuten, 2015).
Primarily, investigators investigate the data to make research questions. Subsequently, they
could support to select relevant sites and subjects towards the current research matter. After
that, the investigator will collect reliable information towards the investigation. Later,
research scholar will evaluate the gather information about research concern (Ashley and
Tuten, 2015). The researcher will facilitate to make conceptual understanding about research
concern for making a valid conclusion. In last, it could support the company to make a final
report at least time and cost.
Approaches to reliability and Validity
The reliability approach could be practiced to determine homogeneity between resources,
time, and investigators. Furthermore, the validity approach is used to examine the accuracy of
research result. Trustworthiness could support examines the consistency of research outcome.
In this, the researcher will imply the inductive research approach to get appropriate outcome.
The validity approach will be considered by the investigator to get non-numeric information
in the context of current research concern (Ashley and Tuten, 2015).
Sampling and Sample Size
The non-probability sampling approach will be exercised by investigators to make a feasible
conclusion. The inductive approach could be effective for selecting research participants on

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behalf different sectors such as education, income, experience, gender, and age. In addition, it
can also be examined that researcher will select 5 social media manager as a sample size by a
different area of Australia to perform research matter.
Data Collection Method
The research scholar will execute the primary data collection method to get factual
information and attain the specified aim and objectives. In this research, both interview and
survey through questionnaire method to attain the aim and objectives of research matter
(Ashley and Tuten, 2015).
Variables Specifications
Independent and dependent variable factors are considered as the variables in the research.
Electronic social media is an independent factor while the organizational performance is a
dependent factor.
Quantitative research
Chart 2: Quantitative research process
(Sources: Tsou, 2015).
Primarily, the investigator could make a theory about the research concern. On Behalf of the
collected data, the researcher will make a hypothesis. Moreover, the researcher will make
Quantita
tive
process

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research design to with respect to the current investigation concern. Afterward, the
investigator would be able to measure the concepts of study. In this, the researcher will select
the research site for collecting appropriate information towards research concern (Tsou,
2015). Later, the researcher will determine the research techniques for appropriately
collecting the information with respect to the current concern. Subsequently, the researcher
will formulate the collected information in the research procedure for the attainment of the
research aim and objectives. After that, the researcher will evaluate the collected data to reach
out at the reliable conclusion (Ashley and Tuten, 2015).
Research Instrument
The researcher will execute the secondary information to meet the research objectives. The
information could be collected from different sources like government publication, online and
offline material, textbooks, and journal article. This research technique could be supportive of
getting reliable outcome (Wamba and Carter, 2016).
Quantitative Data Analysis Process
Chart 3: Quantitative data analysis process

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(Sources: Fuchs, 2017)
Initially, the research scholar could determine the primary issue of the investigation. Later,
the research scholar could use the conceptual approach with respect to the resolution of the
current research matter. After that, the researcher will acquire the input information for
operating the research process. Subsequently, research scholar will develop an appropriate
solution for making an effective result. Later, the research scholar could test solution of
investigation to collect the deficiency of research. Later, the researcher will evaluate the
outcome of research for implementing the outcome into the research process (Fuchs, 2017).
Sampling and Sample Size
The researcher will execute the simple random sampling method to conduct the research.
This method facilitates research scholar to get responses from research participants by
considering the survey through a questionnaire. For this, the researcher will select 50
employees of different social networks using organizations of Australia.
Reliability and Validity of Data
Validity could be used to identify the possibility of research outcome that may be possible by
finding quantitative problems. For example, investigators will execute the survey through
questionnaire technique to evaluate the opportunities and problems of social electronic
commerce. Moreover, the reliability technique could be practiced to examine trustworthiness
of gathered result (Tsou, 2015).
Research Limitations
The research limitation could influence the outcome of research. There are many factors that
could be considered as research limitations like lack of resources, cost, and time. The
specified time could mandate investigator to discover the information and complete research
in the least time, which could negatively impact on the research result. In addition, it is also
analyzed that the primary data collection method could be time-consuming while the

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secondary data collection method could be expensive. Hence, it can also be analyzed that
these methods could create the complication in the research to collect suitable data with
respect to the research concern. It could decline the reliability of investigation result (Fuchs,
2017).
Time Schedule (Research plan)
Table
Activity name Start Day Last Day Duration
(Days)
Proposal of
investigation
25-05-2018 10-06-2018 15
Literature Review 11-06-2018 11-08-2018 60
pooling of facts and
figures
12-08-2018 12-10-2018 60
Assessment of data 13-10-2018 14-11-2018 31
Final submission of
report
15-11-2018 19-12-2018 34
Chart

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Proposal of investigation
Literature Review
pooling of facts and figures
Assessent of data
Final submission of report
5/25/2018
6/11/2018
8/12/2018
10/13/2018
11/15/2018
15
60
60
31
34
Gantt chart
Start Day
Duration (Days)
Conclusion
From the above conclusion, it can be concluded that the electronic social networks could
enable the organization to promote their products and services by considering online
channels. It could facilitate organization to share information about products and services
among potential and existing consumers, which could support to make a positive image of the
company in the company. It can also be summarized that the organization should use
electronic methods to get higher productivity and efficiency. It can also be summarized that
company could concentrate on making positive relation with the consumers on webs due to
eliminating the possibilities of negative comments effects on the sites.

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References
Alberts, J.K., Nakayama, T.K. and Martin, J.N., 2015. Human communication in society.
USA: Pearson.
Alberts, J.K., Nakayama, T.K. and Martin, J.N., 2015. Human communication in society.
USA: Pearson.
Ashley, C. and Tuten, T., 2015. Creative strategies in social media marketing: An exploratory
study of branded social content and consumer engagement. Psychology & Marketing, 32(1),
pp.15-27.
Ashley, C. and Tuten, T., 2015. Creative strategies in social media marketing: An exploratory
study of branded social content and consumer engagement. Psychology & Marketing, 32(1),
pp.15-27.
Bolman, L.G., and Deal, T.E., 2017. Reframing organizations: Artistry, choice, and
leadership. USA: John Wiley & Sons.
Denecke, K., Bamidis, P., Bond, C., Gabarron, E., House, M., Lau, A.Y.S., Mayer, M.A.,
Merolli, M. and Hansen, M., 2015. Ethical issues of social media usage in
healthcare. Yearbook of medical informatics, 10(1), p.137.
Fuchs, C., 2017. Social media: A critical introduction. UK: Sage.
Fuchs, C., 2017. Social media: A critical introduction. UK: Sage.
Hepworth, D.H., Rooney, R.H., Rooney, G.D. and Strom-Gottfried, K., 2016. Empowerment
Series: Direct social work practice: Theory and skills. Nelson Education.
Obar, J.A. and Wildman, S.S., 2015. Social media definition and the governance challenge:
An introduction to the special issue. USA: John Wiley & Sons.
Tsou, M.H., 2015. Research challenges and opportunities in mapping social media and Big
Data. Cartography and Geographic Information Science, 42(sup1), pp.70-74.

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Turban, E., King, D., Lee, J.K., Liang, T.P. and Turban, D.C., 2015. Electronic commerce: A
managerial and social networks perspective. USA: Springer.
Turban, E., Outland, J., King, D., Lee, J.K., Liang, T.P. and Turban, D.C., 2017. Electronic
Commerce 2018: A Managerial and Social Networks Perspective. USA: Springer.
Wamba, S.F. and Carter, L., 2016. Social media tools adoption and use by SMEs: An
empirical study. In Social Media and Networking: Concepts, Methodologies, Tools, and
Applications(pp. 791-806). USA: IGI Global.
1.

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Appendix
Time Schedule (Research plan)
Table
Activity name Start Day Last Day Duration
(Days)
Proposal of
investigation
25-05-2018 10-06-2018 15
Literature Review 11-06-2018 11-08-2018 60
pooling of facts and
figures
12-08-2018 12-10-2018 60
Assessment of data 13-10-2018 14-11-2018 31
Final submission of
report
15-11-2018 19-12-2018 34
Chart
Proposal of investigation
Literature Review
pooling of facts and figures
Assessent of data
Final submission of report
5/25/2018
6/11/2018
8/12/2018
10/13/2018
11/15/2018
15
60
60
31
34
Gantt chart
Start Day
Duration (Days)