(PDF) Social Enterprise in the United Kingdom
Added on 2021-04-21
20 Pages4592 Words81 Views
FinanceLeadership ManagementProfessional DevelopmentMaterials Science and EngineeringNutrition and WellnessPublic and Global HealthHealthcare and ResearchPolitical Science
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RUNNING HOME-SOCIAL ENTERPRISE SERVICES IN UKEleuteria DA Conceicao LucasID:Number: 100469235 University of DerbyModule LeaderDr. Samson Ovichegan
IntroductionHealthcare and social enterprise is a booming sector and has the prospective of turninginto a sustainable business. In United Kingdom, CCPs or clinical Care Programmes have beenintroduced with the objective of standardizing the different models of care for an integrated caredelivery system. In UK, the cost of care homes is between 400k pound to 2m pound. However,homes below this margin continue to make generous profits. Care homes in the country havegarnered adequate amount of media coverage in the past few years. The goal of CCP is toenhance the quality of care, facilitate access to different services in the healthcare system andboost the cost effectiveness. In this context, this essay explores and examines the variegatedfunding strategies about Running-home, a care home that is dedicated to the welfare and holisticdevelopment of the elderly population in United Kingdom. The essay aims to engage in a criticalunderstanding of health and social care funding care services and evaluate their impact on theopportunities and social enterprise. Secondly, the essay aim is to engage in a critical debateregarding the prospect and strategies of funding of funding a an eldercare social enterprisethrough the analysis of Running Home. The themes that will be addressed in this essay areorganizational aims and objectives, management structure, market Needs and Services, Thetarget community, the delivery strategy, partnership working, organizational culture, policies andprocedures, sources of funding and monitoring and evaluation.Organizational aims and objectivesThe State of Social enterprise Report (2015) show that social enterprises in UK arebooming, doing better than their mainstream SME counterparts in mostly all parts of the businesssuch as the workforce growth, growth, job creation, business innovation, business optimism andgrowth. The public sector is exemplified by globally networked markets, social enterprises are
the new wave of enterprises that are useful in dealing with environmental social issues that areplaguing the society. About 50 per cent of social enterprises are shown to have experienced aprofit with a 26 per cent break (De Nardi, French and Jones 2016). The profits incurred from theinvestment are utilized for social and environmental objectives. Social enterprises in UK aresubsumed under The Companies Act, audit, tax regulations and so on. It is predicted that thenumber of the aged people at 85 is expected to grow twice from 1.4m to 3.5m in the 25 years;hence there is a growing market for care home services (Thomas, Lobo and Detering 2017). Thenumber of residents who are part of the independent-sector care homes is to experience anincrease in 459000 by 2019. Those averse to nursing care in homes run by private investors fortheir personal care, the government is to their rescue as it pays around a quarter of feescompensated by the government. Given this context of the health and social enterprise in UK, theaim and objectives of Running home is to provide affordable intensive care to the elderlypopulation in UK who are in need of care. The idea would be to provide them with nursing care,hygienic living environment and healthy food. There would be trained nurses and professionalsocial workers to help to address the special needs of the elderly patients with dementia.
Management structureThe elderly care home would be organized in the following way-there would be CEO atthe top of the organization supervising the work along with the support services (administrationand finance), this would be followed by the director of care (person in-charge) and below themwill be the clinical nurse manager, activities co-coordinator, administrator, senior housekeeperand head chef. Below them will be senior health care assistant, physiotherapist, professionalsocial worker, housekeeper, kitchen assistant and staff nurse.Market Needs and ServicesAccording to Macaulay et al. (2017), venturing into social enterprise as a business modelprovides avenue and opportunities to the social actors to invest the surplus for socially relevantcauses instead of distributing it among the shareholders and the investors. As a socialentrepreneur of the healthcare sector, we devised plans that sought inspiration from a conceptualmodel that is corroborated by empiricism concerned with health and the welfare of the socialenterprise (Sixsmith et al. 2014). The services that will be provided by Running Home includescommunity support and activities, counseling, special diet based on the requirements of elderlycare patients, day care centers for elderly patients and special assistance for patients withdementia. Running Home also plans to implement strategies for its marketing that may rangefrom establishing a new home to expand an existing one. It needs to be kept in mind that directmarketing is unethical; hence, advertisements may be carried out through the health professionalpages and networks like Yellow Pages, specialist magazines and online means. As an alternative,word-of-mouth remains the key strategy in the promotion, advertising and marketing of old-age
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