Social Marketing for Covid-19 Immunisation: Problems, Strategies, and Recommendations

Social Marketing

TABLE OF CONTENT
INTRODUCTION......................................................................................................................4
Overview................................................................................................................................4
Identification and analysis of social marketing problems......................................................4
Situation Analysis and stakeholder analysis 200....................................................................5
Justification of appropriate social marketing theory..............................................................5
Segmentation and targeting....................................................................................................6
Marketing mix strategies........................................................................................................7
Recommendations for implementing and evaluating social marketing approach..................7
CONCLUSION..........................................................................................................................8
REFRENCES.............................................................................................................................9
INTRODUCTION
Social marketing plays significant role within recent time periods globally for
bringing on wide range of productive engagement among people, which enables to strengthen
stronger marketing activities. Creation of social marketing plan for covid-19 immunisation

plays strong role for promoting larger segments of people, informative brand connectivity
and to further extend new standards of innovation in social marketing. Report will analyse
identification and analysis of social marketing problems, situational analysis and further
justification of best appropriate social marketing theory for practical engagement.
Overview
Social marketing plan to implement covid-19 immunisation program will be further
focused on producing best safety standards and awareness related to vaccination among
people at Brisbane, Australia. Covid-19 vaccination rollout across region is closely worked
with common health, state and local government level planning procedures. The social
media marketing tools will further create actively engagement among people for timely,
equitable and trustworthy vaccine rollout services. Brisbane with its best medical services at
nation, is known for bringing on varied large scale vaccination among people, due to relative
contagious spread of virus among people. The old aged people, medical and frontline workers
are the first target people who will be taken up for vaccination at Brisbane, where usage of
social media marketing will create rapid positive engagement among communities (Evans,
Bratton and McKee, 2021).
Identification and analysis of social marketing problems
For establishing success of social media marketing plan, analysis on social media
marketing problems is widely essential for further determining new aspects where further
scope is lacking and to implement new strategies practically.
 Identifying quality of followers: Analysis of quality followers within social media
marketing platform is also one of the identified social media marketing problem,
where quality analysis of followers becomes critical to keep check on. As per Mason,
Narcum and Maso, (2021) as social media and digital channels are widely spread,
there is further multi channel diversity among market share where to keep track of
followers becomes difficult.
 Professional design consistency: The usage of professional design consistency within
social marketing programs also holds critical aspects as one of the major marketing
problem. Uncertainty of changing preferences among people, larger scope rising
among increasing costs also becomes a factor which further brings on decline and
larger scale consistency factor at risk for people to communicate effectively.