Social Media Analytics for Business

This presentation discusses the importance of social media analytics for businesses. It covers topics such as the benefits of social media, the role of opinions and sentiment, social media analytics tools, and the impact of social media on sales, marketing, and human resources. The presentation emphasizes the need for businesses to focus on data management and insights to create associations with customers and stakeholders.

“SOCIAL MEDIA ANALYTICS FOR BUSINESS”

INTRODUCTION
 Social media has achieved growth in the recent scenario.
 It has developed a strong approach
 Sources are Facebook , Instagram and skype
 These sources assist at the time of communication and
promotion
 Conventional approach of marketing are
a.) television
b.) radio
 Online promotion helps in data analytic
 Cost effective method (Fox, 2013).

IMPORTANCE OF SOCIAL MEDIA
 Provide strong choice to the company
 Grab the attention of the customers
 Enhance the awareness between the customers
 Offer loyalty plans
 Involve customer in the activities
 Assist the business for long term
 Enhances the profits of the company
 Marketing can be done in less time (Haggerty, 2013).

DISCUSSION
 Internet helps to gain knowledge and information
 The information can be accessed easily
 Social medium give influence on the behavior
 It helps to gather views and opinions
 Feedback can be easily given
 Social media
a.) generate ideas
b.) gather information

DISCUSSION
 Social media is used by every person
 Positive, negative or neutral attitude is possessed by an
individual.
 The sentiment supports in emotional approach.
 It is an important approach of products review and it is
important for considering the ideas and attitudes about the
topics and subjects. (Stephens, 2011)

DISCUSSION
 Social media analytics tools emphasis on various companies Like
Bank of Canada, Whirlpool.
 It supports to communicate and get proper feedback.
 The companies emphasis on considering the own views and
feedbacks from various online sources
a.) personal blogs
b.) social network sites in context of decision making.
 Online sites include social media by focusing on views and ideas. It
is hard to deal with those ideas and info from media.
 The individuals have many views and thoughts in context to the
products and services.
 Views are different of an individual. It has a challenge to deal with
the views and ideas about the products and services. (Fox, 2013)

DISCUSSION
 Digital data is offered with data concerned with networks.
 Companies consider new approach with their benefits. These
causes support the businesses to focus on the new markets.
 consumers have a chance to save time and money.
 Thus, the interaction emphasizes on advertising and
management.
 With new media, interaction takes place and it assist in
approaching interpersonal communication. Commercial
online services has a strong idea to communicate.

DISCUSSION
 Opinions has an essential role.
 Online social focuses on different network and information.
This makes strong basis digitally like Facebook as well as
Twitter.
 There are various kinds of social media analytics tools and it
will emphasis on various networks and channels.
 Social media managers connect data to others in the
company.
 As per the author, there are multiple environment like
traditional communication sources.

INTRODUCTION TO NEW MEDIA AND COMMUNICATIONS
 Media and new tools as well as technologies change the lives of
individuals.
 This enhance the communication.
 Modern tool information as well as communication is significant
in context to globalization.
 There has been the rise in mass communication and
interpersonal communication. The web is modifying the
traditional marketing.
 Customers consider use the tool and technology in shopping
views.
 The skill emphasizes on the info of the product influence on the
task of computer associated with marketing (Hu & Liu, 2004)

INTRODUCTION TO NEW MEDIA AND
COMMUNICATIONS
 Social media supports people.
 Social media a new methods of online media.
 It helps to exchange the features like involvement and
communication.
 Social media involve in the participation and view from
people who have interest. Interaction is vital with the social
media and it is essential with two-way interaction.
 Societies have interests and most of the social media deal
with the relation and the use of contacts to assist individuals.
 It is significant to emphasis on the views and feedbacks
among the consumer and company (Pang & Lee, 2005)

INTRODUCTION TO NEW MEDIA AND
COMMUNICATIONS
 Social media tools helps in
a.) exchange
b.) interaction on routine basis.
 Production supports network to focus on unlimited resources
and it helps in media network at low cost.
 Also deals with special skills and training.
 Individuals emphasis on the production and distribution.
 The two way communication supports in
a.) Two way marketing networks among customer
b.) Company for brand development (Griggs, 2012).

INTRODUCTION TO NEW MEDIA AND
COMMUNICATIONS
 Social media focuses on interactive marketing by computer
based communication.
 The production and voluntary network is essential part in
social network.
 The major change from the marketing view is imperative for
the influence. The market specialists emphasize on
communication mix .
 Customer information is essential.
a.) Good marketers emphasize on the task.
b.) Marketer are supported to give proper information.

INTRODUCTION TO NEW MEDIA AND
COMMUNICATIONS
 Social media will helps in market fragmentation.
 Social media and web are essential approaches that are useful
in marketing.
 There are various ways to enhance transparency and self-
regulation (Haggerty, 2013)
 The regular and development and the growth needs the
involvement and communication in different ways.
 It do not only deal with the consumption but emphasis is given
a.) involvement
b.) reviews
c.) editing.

INTRODUCTION TO NEW MEDIA AND
COMMUNICATIONS
 Social media analytics helps to
a.) collect data from social platforms.
b.) This enhance the business and deals with the marketing
impacts.
c.) It also helps to consider the decisions.
d.) Improve the experience the customers.
e.) Help to develop the brand.
Advantage of opportunities for the acquisition and it will help in
alteration of the sales cycle and skill to grow the relation with
consumers (Liu, 2010)

INTRODUCTION TO NEW MEDIA AND
COMMUNICATIONS
 There are many examples in relation to the customers and
social media tools Like :
 Social media assist the company to consider the target group.
 The website assist in the analytics to know the target market
so that cooperate the strategies can be considered.
 Social media analytics also assist in giving response
 The business increases the lead creation through social media
(Donnelly, 2013)
 The social media analytics assist in managing the issue.
 It assist in dealing with the competitors (FEMA, 2013)

INTRODUCTION TO NEW MEDIA AND
COMMUNICATIONS
 Social media analytics pros and cons.
 Essential to create the social media analysis by considering
Facebook posts.
 Individuals believes in Instagram and it is an approach that
helps customers to feel about the brand and also with the
products and services(Ellis, 2013)
 Social platform can assist in customer service and social
media analytics.
 The response time and the resolution approach assist the
services of the customers . This assist in meeting the
strategy (Bennett, 2011)

INTRODUCTION TO NEW MEDIA AND
COMMUNICATIONS
 Social media is a platform where customers focuses on Facebook,
twitter and other sites.
 There are three approach
a.) primary approach focuses on collecting data , meet the public and
focus on transfer of the accounts.
b.) For example, in case of Google +, essential metrics focus on views
of the page, content and keywords as well as the involvement of the
public. (Cetin, 2013)
 Facebook emphasizes on demographic and interest related views
and details.
 It provide the level of interaction and the users have social medium.
 The organization should emphasize on the proper information so
that activities can be conducted easily.

INTRODUCTION TO NEW MEDIA AND
COMMUNICATIONS
 In context to sales
a.) The data should be easy which focuses on social
approaches of websites.
b.) The customers should emphasize on the buying rate of
conversion. (Duggan & Smith, 2013)
 By considering research and innovation, it is essential to
focus on the ideas.
 The proper themes will assist in marketing the operations of
the company.

CONCLUSION
 It is essential to focus on the leaders and the technical
experts so that talent approach can be considered.
 The next method focuses on the information with the external
third party information to give the geographical network.
 Thus, social media tool and analytics helps to track the
tweets and also offer the information which is needed.
 The data warehouse offer important data and also focus on
the social media tools and analytics (Stanglin and Toppo,
2013)

CONCLUSION
 Sales, HR and marketing assist in strong source and tools
should be considered.
 It helps in managing the data and also it is based on the
information medium that helps to analyze the social media
effect on sales, marketing, services and human resources.
 It is essential to give focus on the required data which is
needed so that activities can be conducted easily (Stephens,
2012)

CONCLUSION
 By focusing on social media tools and analytics it has been
concluded before developing the goal it can be easy to
develop the data management tools.
 The focus is on the data which is related to social media.
 It is essential to store the social media patterns.
 By collecting the information it is essential to emphasize on
the focus on the social media. It is important to enhance the
insights in the company (Byrd, 2013).
 So, by focusing on the discussion it can be seen that social
media analytics outcome vary form business to business. It
assist in creating association with customers and
stakeholders.

REFERENCES
 Fox, Z. (2013, May 21). Why Social Media is the Front Line of Disaster
Response. Retrieved from
http://mashable.com/2013/05/21/social-media-disaster-response/
 Haggerty, A. (2013, April 16). Boston Marathon crisis: How social media
responded | The Drum. Retrieved from
http://www.thedrum.com/news/2013/04/16/boston-marathon-crisis-how-soci
al-media-responded
 Stephens, K. (2011, February 2). The art of the hashtag for emergency
management. Retrieved from
http://idisaster.wordpress.com/2011/02/02/the-art-of-the-hashtag-for-emerg
ency-management/
 Bennett, S. (2011, October 03). In Case of Emergency Use Social Media.
Retrieved from
http://www.mediabistro.com/alltwitter/emergency-use-social-media_b14412
 Ellis, E. (2013, September 17). Gnip Blog – Social Data and Data Science
Blog – Gnip. Retrieved from
http://blog.gnip.com/how-social-media-is-used-in-natural-disasters/