Report On Netflix On Marketing Communication | eCommerce

Added on -2020-02-12

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E-Marketing
Table of ContentsINTRODUCTION...........................................................................................................................1TASK1 ............................................................................................................................................1TASK 2 ..........................................................................................................................................2CONCLUSION................................................................................................................................3REFERENCES................................................................................................................................4.........................................................................................................................................................4
INTRODUCTIONE-marketing is a kind of tool that is used by the organization so that they cancommunicate with their customers in an efficient manner (Bianchi and Mathews, 2016). For this,they can use techniques such as social networking sites, search engine optimization, newslettersand so on. The present report is based on Netflix which is a multinational entertainmentcompany. Below mentioned report explains the current trends in marketing communication andtheir relevance for company. TASK1 Marketing communication is a fundamental tool that is used by the manager of marketingdepartment so that they can increase awareness about company’s products among all thecustomers (What is eMarketing?. 2013). Main objective of this technique is to increase the brandawareness in market so that they can attract number of consumers towards their services. Netflixis using marketing strategies in order to increase their sales and create a strong base of customers(Smith and Zook, 2011). Sometimes, they are adopting these approaches in order to sustain thecompetitive advantage in market than any other marketing players. Social media is a computerized technology that is used by the organizations to share theinformation about their services and products with their users. For this, companies uses sometools such as facebook, LinkedIn and so on. Goals of marketing can be achieved through various e-marketing tools such asdigitalization (Grifoni, D'Andrea and Ferri, 2013). Through these, companies can use electronicdata which includes features and benefits of products. Now, an enterprise prefers to promotetheir services through social networking sites such as Facebook, Twitter, YouTube and so on.For this, manager of Netflix can use a communication model like AIDA so that all consumerswill be able to get the relevant information about company’s services. Further, there are someelements that play an important role in an effective communication process such as sender,receiver, message, encoding, decoding and feedback. Through this effective approach, allcustomers can get relevant data of the commodities. Yang (2011) argues that modern communication technologies are used by companies sothat they can maintain their relationship with their service users. When organizations are usingsocial media then through this, an enterprise will be able to get an advantage that will help them1

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