Social Media and Marketing in PDF

Running Head: SOCIAL MEDIA AND MARKETING
SOCIAL MEDIA AND MARKETING
Name of the Student:
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1SOCIAL MEDIA AND MARKETING
Table of Contents
Introduction......................................................................................................................................2
Media requirements.........................................................................................................................2
Target audience............................................................................................................................2
Product market factors.................................................................................................................3
Creative requirements..................................................................................................................4
Media merchandising...................................................................................................................4
Budget and legal constraints........................................................................................................4
Media Schedule...............................................................................................................................4
Alternate media schedule.............................................................................................................5
Final Media plan..............................................................................................................................6
Media plan...................................................................................................................................6
Rationale for the media plan........................................................................................................7
Measures of effectiveness............................................................................................................7
Conclusion.......................................................................................................................................7
Reference.........................................................................................................................................9

2SOCIAL MEDIA AND MARKETING
Introduction
Puffers Pastry is going to open its new outlet in the central business district. Therefore,
the company is highly motivated to attract maximum number of customers to buy their special
eggless fruit pastries and retain a strong customer base in the competitive market. Henceforth,
this report is going to prepare a media plan for Puffers Pastry in order to get promoted. The
media plan report incorporates the initial media requirements that the organisation needs and a
scheduling of the media vehicles so that it will be effective for the organisation to get a outline of
the time and budget of the media implementation. Moreover, a final media plan will also be
provided in order to prepare the final layout of the plan.
Media requirements
Target audience
The target customers for the special eggless fruit pastries are belonged to the age group of
25-35 irrespective of men and women. They are highly aspired and willing to explore new food
items that have health value and nutrition. The target customers are professionals and working in
different companies in the Central Business District. Food items with high nutrition value and
less time to eat are their main concern along with the price of the product.